pro salesforce analytics cloud a guide to wave platform builder and explorer

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Pro Salesforce Analytics Cloud

Author : William Smith
ISBN : 9781484212035
Genre : Computers
File Size : 51. 99 MB
Format : PDF, ePub
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In this age of data economy, data analytics is recognized as a key differentiator for companies trying to gain a sustainable competitive advantage and outperform their peers. However, the complexity of establishing an analytical architecture due to a wide array of disparate technical capabilities offered by a plethora of vendors makes the deployment of an on-premise solution a daunting task. For this reason, the Salesforce Analytics Cloud has captured the imagination from of both IT and business communities. The Salesforce Analytics Cloud represents the rethinking of analytics for the business user. The Analytics Cloud is a cloud-based platform designed for the business user to have access to analytics "on the go," providing answers to questions instantly on any device. This mobile-ready capability of the Salesforce Analytics Cloud means users can immediately collaborate and share insights with team members right inside Salesforce. Pro Salesforce Analytics Cloud provides actionable guidance on creating analytical capabilities using Salesforce Analytics Cloud. The book offers:/pulliA practical guide to Salesforce Analytics Cloud, including Wave Platform, Builder, and Explorer./liliDetailed business analytics use cases in various industries (e.g., retail, healthcare, financial services, and telecommunications)./liliArchitecture and best practices for integration, security, hybrid cloud coexistence, and governance./li/ulpemPro Sal/p/em/pesforce Analytics Cloud /emis the first comprehensive book on Salesforce Analytics and provides a holistic architecture view of different analytical capabilities and how they fit into the overall information architecture. It features real-world industry use cases and demonstrates how Salesforce’s Analytics Cloud solves business challenges and brings real value to the organization.

Digital Marketing Analytics

Author : Chuck Hemann
ISBN : 9780134998657
Genre : Business & Economics
File Size : 45. 21 MB
Format : PDF, ePub, Docs
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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” —Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Oracle Big Data Handbook

Author : Tom Plunkett
ISBN : 9780071827263
Genre : Computers
File Size : 70. 7 MB
Format : PDF, ePub, Docs
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"Cowritten by members of Oracle's big data team, [this book] provides complete coverage of Oracle's comprehensive, integrated set of products for acquiring, organizing, analyzing, and leveraging unstructured data. The book discusses the strategies and technologies essential for a successful big data implementation, including Apache Hadoop, Oracle Big Data Appliance, Oracle Big Data Connectors, Oracle NoSQL Database, Oracle Endeca, Oracle Advanced Analytics, and Oracle's open source R offerings"--Page 4 of cover.

Salesforce Com For Dummies

Author : Tom Wong
ISBN : 9781118825846
Genre : Computers
File Size : 31. 16 MB
Format : PDF, Kindle
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Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company?s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Covers the latest enhancements to Salesforce.com, the world?s most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs Written by Salesforce.com insiders with years of expertise in CRM services Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.

Apis A Strategy Guide

Author : Daniel Jacobson
ISBN : 9781449308926
Genre : Computers
File Size : 23. 98 MB
Format : PDF, Kindle
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"Creating channels with application programming interfaces"--Cover.

Guide To Security Assurance For Cloud Computing

Author : Shao Ying Zhu
ISBN : 9783319259888
Genre : Computers
File Size : 63. 22 MB
Format : PDF, Mobi
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This practical and didactic text/reference discusses the leading edge of secure cloud computing, exploring the essential concepts and principles, tools, techniques and deployment models in this field. Enlightening perspectives are presented by an international collection of pre-eminent authorities in cloud security assurance from both academia and industry. Topics and features: · Describes the important general concepts and principles of security assurance in cloud-based environments · Presents applications and approaches to cloud security that illustrate the current state of the art · Reviews pertinent issues in relation to challenges that prevent organizations moving to cloud architectures · Provides relevant theoretical frameworks and the latest empirical research findings · Discusses real-world vulnerabilities of cloud-based software in order to address the challenges of securing distributed software · Highlights the practicalities of cloud security, and how applications can assure and comply with legislation · Includes review questions at the end of each chapter This Guide to Security Assurance for Cloud Computing will be of great benefit to a broad audience covering enterprise architects, business analysts and leaders, IT infrastructure managers, cloud security engineers and consultants, and application developers involved in system design and implementation. The work is also suitable as a textbook for university instructors, with the outline for a possible course structure suggested in the preface. The editors are all members of the Computing and Mathematics Department at the University of Derby, UK, where Dr. Shao Ying Zhu serves as a Senior Lecturer in Computing, Dr. Richard Hill as a Professor and Head of the Computing and Mathematics Department, and Dr. Marcello Trovati as a Senior Lecturer in Mathematics. The other publications of the editors include the Springer titles Big-Data Analytics and Cloud Computing, Guide to Cloud Computing and Cloud Computing for Enterprise Architectures.

Implementing And Developing Cloud Computing Applications

Author : David E. Y. Sarna
ISBN : 9781439830833
Genre : Business & Economics
File Size : 74. 52 MB
Format : PDF, ePub, Mobi
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From small start-ups to major corporations, companies of all sizes have embraced cloud computing for the scalability, reliability, and cost benefits it can provide. It has even been said that cloud computing may have a greater effect on our lives than the PC and dot-com revolutions combined. Filled with comparative charts and decision trees, Implementing and Developing Cloud Computing Applications explains exactly what it takes to build robust and highly scalable cloud computing applications in any organization. Covering the major commercial offerings available, it provides authoritative guidance through the implementation process. It puts cloud computing into historical context and considers how cloud computing affects project management, budgeting, and lifecycle management in your organization. It also explains how to: Choose the best combination of platforms, tools, and services Develop new cloud applications from scratch Migrate legacy software Prevent lock-in to a single vendor Estimate costs and benefits Address reliability, availability, and security concerns Use interclouding, Cloud Brokers, and other techniques for safe deployment in public, private, and hybrid clouds Take advantage of the latest developments, including OpenStack From software and testing tools to best practices and service providers, this book considers the entire cloud application environment. It details the platforms available, tools that facilitate development, as well as the costs involved. Designed for software developers and their managers, this complete resource includes case studies that illustrate the latest cloud computing technologies, implementation issues, and solutions. It also provides access to a blog to keep you current on the latest developments.

Four Historical Definitions Of Architecture

Author : Stephen Parcell
ISBN : 9780773539563
Genre : Architecture
File Size : 75. 90 MB
Format : PDF, Kindle
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Definitions of architecture and other disciplines from ancient Greece to the eighteenth century.

Master Competitive Analytics With Oracle Endeca Information Discovery

Author : Helen Sun
ISBN : 9780071833196
Genre : Computers
File Size : 54. 28 MB
Format : PDF, ePub, Mobi
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Oracle Endeca Information Discovery Best Practices Maximize the powerful capabilities of this self-service enterprise data discovery platform. Master Competitive Analytics with Oracle Endeca Information Discovery reveals how to unlock insights from any type of data, regardless of structure. The first part of the book is a complete technical guide to the product's architecture, components, and implementation. The second part presents a comprehensive collection of business analytics use cases in various industries, including financial services, healthcare, research, manufacturing, retail, consumer packaged goods, and public sector. Step-by-step instructions on implementing some of these use cases are included in this Oracle Press book. Install and manage Oracle Endeca Server Design Oracle Endeca Information Discovery Studio visualizations to facilitate user-driven data exploration and discovery Enable enterprise-driven data exploration with Oracle Endeca Information Discovery Integrator Develop and implement a fraud detection and analysis application Build a healthcare correlation application that integrates claims, patient, and operations analysis; partners; clinical research; and remote monitoring Use an enterprise architecture approach to incrementally establish big data and analytical capabilities

Practical Salesforce Com Development Without Code

Author : Philip Weinmeister
ISBN : 9781484200971
Genre : Computers
File Size : 55. 88 MB
Format : PDF, ePub
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Are you facing a challenging Salesforce.com problem--say, relating to automation, configuration, formulation, or reporting--that you can't quite crack? Or maybe you are hoping to infuse some creativity into your solution design strategy to solve problems faster or make solutions more efficient? Practical Salesforce.com Development Without Code shows you how to unlock the power of the Force.com platform to solve real business problems--and all without writing a line of code. Adhering to Salesforce.com's "clicks, not code" mantra, Salesforce.com expert Phil Weinmeister walks you through different business problems and identifies effective, creative--and proven--approaches to solutions using the platform's declarative framework. If you are a Salesforce.com administrator, analyst, consultant, or developer, you can attest to the insatiable appetite of users for new functionality. Your clients expect solutions--and now. By adopting Practical Salesforce.com Development Without Code as your guide, you will learn how to deliver business solutions within Salesforce.com by combining analysis, creativity, and logic with some of its core elements, including validation rules, workflow rules, and formula fields. In addition, Weinmeister dissects and explains the most useful functions and features for developers, and shows you how to use them. Among other things, you will learn how to: Build objects, fields, and relationships to establish a sensible data model Automate business processes by using workflow rules and flows (Visual Workflow) Utilize functions and develop formulas effectively for a variety of business needs Develop intricate approval processes to handle exception scenarios Employ publisher actions to drive additional functionality from the Chatter feed Manage your data using Data Loader Best of all, Weinmeister uses real-life business scenarios and visuals to keep you engaged and learning something new with every page you read. Practical Salesforce.com Development Without Code will help you absorb the principles behind dozens of creative and thoughtful ways to solve your business problems. Applying the lessons learned from this how-to guide will ultimately save you time and ensure that your clients or internal customers are well satisfied and productive.

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