principles of marketing 15th edition

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Grundlagen Des Marketing

Author : Philip Kotler
ISBN : 3868940146
Genre :
File Size : 25. 85 MB
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Principles Of Marketing

Author : Philip Kotler
ISBN : 0273786997
Genre : Marketing
File Size : 20. 72 MB
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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today's uncertain economy. Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value propositions to serve the needs of today's more frugal consumers.

Principles Of Marketing 15th Edition

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ISBN : OCLC:1048363137
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File Size : 79. 98 MB
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Principles Of Marketing

Author : Philip T. Kotler
ISBN : 9780134461434
Genre : Business & Economics
File Size : 75. 84 MB
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Marketing

Author : Philip Kotler
ISBN : 3854281099
Genre :
File Size : 23. 65 MB
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Principles Of Marketing Plus Mymarketinglab With Pearson Etext Access Card Package

Author : Philip T. Kotler
ISBN : 0134642317
Genre : Business & Economics
File Size : 88. 99 MB
Format : PDF
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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for MyLab(tm) & Mastering(tm) products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For Principles of Marketing courses that require a comprehensive text. This package includes MyLab Marketing . Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyLab Marketing MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package, 17/e Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Principles Of Marketing

Author : Swee Hoon Ang
ISBN : 013027092X
Genre : Marketing
File Size : 81. 70 MB
Format : PDF
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This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia.

Der T Gliche Stoiker

Author : Ryan Holiday
ISBN : 9783960920717
Genre : Self-Help
File Size : 55. 96 MB
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Wie findet man das wahre Glück? Wie lässt sich Erfolg wirklich bemessen? Und wie geht man mit den Herausforderungen des Alltags wie Wut, Trauer und der Frage nach dem Sinn des Ganzen um? Was große Geister wie George Washington, Friedrich der Große, Weltklassesportler oder Top-Performer längst für sich entdeckt haben, liegt mit "Der tägliche Stoiker" erstmals gesammelt vor. New York Times-Bestsellerautor Ryan Holiday und Stephen Hanselman haben das Wissen der Stoiker in 366 zeitlose Lektionen verpackt und zeigen, dass die Philosophie des Stoizismus nicht nur zeitlos, sondern gerade für unsere hektische und unsichere Zeit ein Segen ist. Weisheit, Mut, Gerechtigkeitssinn und Selbstbeherrschung sowie Gelassenheit lassen sich erlernen und helfen uns, in der zunehmenden Komplexität unserer Welt zu bestehen. Die uralten Weisheiten der Stoiker, gesammelt und kommentiert, unterstützen bei diesen alltäglichen Herausforderungen.

Marketing 4 0

Author : Philip Kotler
ISBN : 9783593437668
Genre : Business & Economics
File Size : 64. 67 MB
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Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem, - wie man nach den neuen Regeln des Marketings spielt, - wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, - wie man einen loyalen Kundenstamm aufbaut. Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!

Philip Kotlers Marketing Guide

Author : Philip Kotler
ISBN : 3593373025
Genre :
File Size : 80. 54 MB
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