political marketing theoretical and strategic foundations theoretical and strategic foundations

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Political Marketing Theoretical And Strategic Foundations

Author : Wojciech Cwalina
ISBN : 9781317462590
Genre : Political Science
File Size : 77. 19 MB
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This is the first integrated theory-to-practice text on marketing's role in the political process. It

Political Marketing

Author : Kostas Gouliamos
ISBN : 9781135013370
Genre : Political Science
File Size : 90. 32 MB
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A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

The Marketing Revolution In Politics

Author : Bruce I. Newman
ISBN : 9781442669741
Genre : Business & Economics
File Size : 70. 52 MB
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In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Praeger Handbook Of Political Campaigning In The United States 2 Volumes

Author : William L. Benoit
ISBN : 9781440831638
Genre : Political Science
File Size : 32. 12 MB
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This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. • Covers a wide variety of topics related to American political campaigns • Investigates political campaigns and theories of campaigning from multiple perspectives • Discusses strategic use of messaging language and message forms, including debates, television ads, and social media • Features case studies to facilitate understanding • Includes maps, tables, and figures to illustrate key points

A Cross Cultural Theory Of Voter Behavior

Author : Wojciech Cwalina
ISBN : 9781136433399
Genre : Business & Economics
File Size : 66. 37 MB
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The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.

Marketing Theory Foundations Controversy Strategy And Resource Advantage Theory

Author : Shelby D. Hunt
ISBN : 9781317465133
Genre : Business & Economics
File Size : 52. 88 MB
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One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.


Author :
ISBN : UOM:39015062067494
Genre : Developing countries
File Size : 26. 49 MB
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Campaign Strategy And The Key To Political Longevity

Author : Laure Paquette
ISBN : 1590337352
Genre : Political Science
File Size : 68. 35 MB
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Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategys powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidates campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.

Auf Der Suche Nach Spitzenleistungen

Author : Thomas J. Peters
ISBN : 3636031538
Genre :
File Size : 45. 46 MB
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Elementarformen Sozialen Verhaltens

Author : George Caspar Homans
ISBN : 9783663023913
Genre : Social Science
File Size : 83. 82 MB
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Das vorliegende Buch von George C. Romans bedarf keines Vorwortes im üblichen Sinne. Was Homans aussagen will, sagt er selbst: klar, folgerichtig und ausführlich. Es wäre deshalb unerheblich, etwa darstellen zu wollen, ob ich ihn auch richtig ver standen habe. Es wäre auch vermessen, wollte ich das mir Wesentliche aus seinem Buche herausstellen. Ich lehne dies als untunliche Einmischung in seine eigenen exak ten Gedankengänge ab, wie ich auch dem Leser zumute, daß er sich unbeeinflußt seine eigenen Gedanken über die Erklärungsvorschläge von Homans machen wird. Wie in allen Veröffentlichungen von Homans ist nicht nur wesentlich, was er aus sagt, sondern wie und vor allem wo, d. h. in welchem Zusammenhang er selbst seine Erklärungen abgibt. Wie hat sich, so könnten wir uns allerdings fragen, sein wissenschaftstheoretischer Standort seit seinem Buche THE HUMAN GROUP 1 verändert? Viele werfen Homans vor, er sei zu einem "psychologischen Reduktionalisten" geworden. Er ver suche, das Soziale mit psychologischen Erklärungen zu erfassen. Er hätte, welch ein Sakrileg, gegen Durkheim verstoßen, demzufolge das Soziale nur durch Soziales zu erklären sei.

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