perennial seller

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Perennial Seller

Author : Ryan Holiday
ISBN : 9781101992142
Genre : Business & Economics
File Size : 24. 90 MB
Format : PDF
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Perennial Seller

Author : Ryan Holiday
ISBN : 9780143109013
Genre : Business & Economics
File Size : 65. 16 MB
Format : PDF
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Explores how some works and artists achieve longevity when most disappear after initial success.

Perennial Seller

Author : Ryan Holiday
ISBN : 9781782833185
Genre : Business & Economics
File Size : 34. 26 MB
Format : PDF, Kindle
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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

The Daily Stoic Journal

Author : Ryan Holiday
ISBN : 9780525534396
Genre : Business & Economics
File Size : 71. 64 MB
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Ryan Holiday has led the popular revival of stoicism since 2014, with his acclaimed bestsellers The Obstacle is the Way, Ego is the Enemy, and-in partnership with Stephen Hanselman-The Daily Stoic. The latter offered powerful quotations, fresh anecdotes, and insightful commentary about the wisdom of Epictetus, Seneca, and Marcus Aurelius. Now Holiday and Hanselman are back with The Daily Stoic Journal, an interactive guide to integrating this ancient philosophy into our 21st century lives. Readers will find weekly explanations and quotations to inspire deeper reflection on Stoic practices, daily prompts, and a helpful introduction explaining the various Stoic tools of self-management. This beautifully designed hardcover journal features space for morning and evening notes, along with advice to encourage ongoing writing and insights, day by day through the year. This is the perfect companion volume for people who already love The Daily Stoic, but it can also be used as a stand-alone journal. It will help anyone seeking inner peace and clarity in our crazy world, even those who have never previously encountered Stoicism.

Conspiracy

Author : Ryan Holiday
ISBN : 9780735217669
Genre : Biography & Autobiography
File Size : 64. 68 MB
Format : PDF, Mobi
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A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about. In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel. For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture? In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory. Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Growth Hacker Marketing

Author : Ryan Holiday
ISBN : 9780698176911
Genre : Business & Economics
File Size : 38. 35 MB
Format : PDF, Kindle
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Perennial

Author : Kelly Forsythe
ISBN : 9781566895231
Genre : Poetry
File Size : 41. 37 MB
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The events of 1999’s Columbine shooting preoccupy Forsythe in these poems, refracting her vision to encompass killer, victim, and herself as a girl, suddenly aware of the precarity of her own life and the porousness of her body to others’ gaze, demands, violence. Deeply researched and even more deeply felt, Perennial inhabits landscapes of emerging adulthood and explosive cruelty—the hills of Pittsburgh and the sere grass of Colorado; the spines of books in a high school library that has become a killing ground; the tenderness of children as they grow up and grow hard, becoming acquainted with dread, grief, and loss.

Getting To Yes

Author : Roger Fisher
ISBN : 1101539542
Genre : Business & Economics
File Size : 74. 31 MB
Format : PDF, Kindle
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The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken. From the Trade Paperback edition.

Rodale S Illustrated Encyclopedia Of Perennials

Author : Ellen Phillips
ISBN : 1405077476
Genre : Flower gardening
File Size : 67. 77 MB
Format : PDF, ePub
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A book that covers it all: design, preparation, plant combinations, cultural requirements, propagation, plus a comprehensive A-Z encyclopedia of plants. Whether you already garden with perennials or are just starting out, you will find everything you need to know about perennial plants in this impressively comprehensive book. Each entry is illustrated with a colour photo and described in detail. Information is given on different varieties of the plant how the plant should be grown, and the garden uses to which it may be put, including suggestions for appropriate companion plantings.

The Happy Traveler

Author : Jaime Kurtz
ISBN : 9780190638993
Genre : Psychology
File Size : 48. 86 MB
Format : PDF, ePub, Docs
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Travel is one of the most sought-after experiences in life. It has the singular ability to capture our imaginations, serving as a canvas onto which we project our deepest desires and needs: escape, relaxation, transcendence, interpersonal connection, cultural education, and more. Few things hold such a privileged place, yet until now, there has been no instruction manual for how to make the most of travelling, be it to an exotic country or to the local beach. In The Happy Traveler: Unpacking the Secrets of Better Vacations, psychology professor Jaime Kurtz applies the large and ever-growing body of research on happiness and decision-making to enhance the experience of travel. An avid explorer, study abroad instructor, teacher, and happiness researcher, Dr. Kurtz shows how anyone who has a vacation in his or her future can create the most meaningful, fulfilling, and joyful experiences possible. When the price of travel is daunting, getting the most "bang for your buck", both financially and emotionally, is essential to an ideal travel experience. With a sense of humor and adventure, Dr. Kurtz provides guidance on how to craft your perfect trip, boost your excitement before your trip even begins, and actively immerse yourself in a new culture while unplugging from your technological ties to home. She also explains how to best cherish and share travel moments, how to ease back into your daily life upon returning, and how to carry the secrets of happy travel into every day. This is a must-have guide if you are looking to make the most of your precious vacation days.

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