multimodal studies exploring issues and domains routledge studies in multimodality

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Multimodal Studies

Author : Kay O'Halloran
ISBN : 9781136811173
Genre : Foreign Language Study
File Size : 59. 24 MB
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The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.

Multimodality In Practice

Author : Sigrid Norris
ISBN : 9781136622328
Genre : Language Arts & Disciplines
File Size : 82. 87 MB
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In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

The Oxford Handbook Of Language And Society

Author : Ofelia Garcia
ISBN : 9780190642747
Genre : Language Arts & Disciplines
File Size : 64. 60 MB
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This Oxford Handbook challenges basic concepts that have informed the study of sociolinguistics since its inception in the 1960s. In 27 chapters, the book challenges the modernist positivist perspective of the field that has treated languages and speech communities as bounded and the idealized native speaker as the ultimate authority. Instead, it offers a critical poststructuralist perspective that examines the socio-historical context that led to the emergence of dominant sociolinguistic concepts and develops new theoretical and methodological tools that challenge these dominant concepts. The contributors to this volume take this critical poststructuralist perspective as a starting point for engaging in explorations of a range of sociolinguistic topics including language variation, language ideologies, bi/multilingualism, language policy, linguistic landscapes and multimodality. Each of the contributors provides a critical overview of the limits of modernist positivist perspectives on their topic and offer ways of theorizing and researching their topic in ways that are aligned with a critical poststructuralist perspective. The book also provides a global perspective on these issues with contributors focused on North and South America, Europe, Australia, and Africa. Together, the interdisciplinary and global contributions reveal the limits of conventional approaches to sociolinguistics and offer a glimpse into directions for the future of the field.

Introducing Multimodality

Author : Carey Jewitt
ISBN : 9781317269793
Genre : Language Arts & Disciplines
File Size : 25. 74 MB
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This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Multimodality In The Built Environment

Author : Louise J. Ravelli
ISBN : 9781134747979
Genre : Language Arts & Disciplines
File Size : 61. 60 MB
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This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Interactions Images And Texts

Author : Sigrid Norris
ISBN : 9781614518136
Genre : Language Arts & Disciplines
File Size : 24. 43 MB
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This Reader is a comprehensive introductory text for the study of multimodality and offers a wide range of approaches and data sets illuminating the value of multimodal investigations for education, sociology, anthropology, linguistics, psychology, and communication. With an extensive list of further readings, suggested assignments, and an alphabetic glossary, the book is a useful companion to students and researchers alike.

City Branding And New Media

Author : M. Paganoni
ISBN : 9781137387967
Genre : Social Science
File Size : 22. 34 MB
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

Multimodal Film Analysis

Author : John Bateman
ISBN : 9781136467554
Genre : Language Arts & Disciplines
File Size : 85. 74 MB
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This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films. With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?

Reading Tourism Texts

Author : Sabrina Francesconi
ISBN : 9781845414290
Genre : Business & Economics
File Size : 50. 27 MB
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This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Film Discourse Interpretation

Author : Janina Wildfeuer
ISBN : 9781135020866
Genre : Language Arts & Disciplines
File Size : 83. 16 MB
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This book contributes to the analysis of film from a multimodal and textual perspective by extending formal semantics into the realm of multimodal discourse analysis. It accounts for both the inferential as well as intersemiotic meaning making processes in filmic discourse and therefore addresses one of the main questions that have been asked within film theory and multimodal analysis: How do we understand film and multimodal texts? The book offers an analytical answer to this question by providing a systematic tool for the description of this comprehension process. It aims to advance knowledge of the various resources in filmic texts, the ways the resources work together in constructing meaning and the ways people understand this meaning construction. This new approach to film interpretation is thus able to remodel and improve the classical paradigm of film text analysis.

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