media product portfolios issues in management of multiple products and services

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Media Product Portfolios

Author : Robert G. Picard
ISBN : 9781135250331
Genre : Business & Economics
File Size : 48. 9 MB
Format : PDF, Kindle
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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.

Handbook Of Media Branding

Author : Gabriele Siegert
ISBN : 9783319182360
Genre : Business & Economics
File Size : 22. 5 MB
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This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

The Music Industry

Author : Patrik Wikström
ISBN : 9780745655222
Genre : Social Science
File Size : 64. 58 MB
Format : PDF, ePub
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European Media In The Digital Age

Author : Richard Rooke
ISBN : 9781317866060
Genre : Social Science
File Size : 29. 20 MB
Format : PDF
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This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding today’s media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies

Policy And Marketing Strategies For Digital Media

Author : Yu-li Liu
ISBN : 9781317744108
Genre : Social Science
File Size : 54. 67 MB
Format : PDF, ePub
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Ambivalence Towards Convergence

Author : Tanja Storsul
ISBN : STANFORD:36105122459725
Genre : Social Science
File Size : 59. 88 MB
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The book shows a variety of understandings related to the concept of convergence, at the same time as it reflects on the analytical advantage of the concept. The contributions discuss the impact of media digitalization and to what degree the prospects of convergence are realized. The studies range from studies of institutional and regulatory change within media and cultural institutions, to analyses of communicative genres and social practices related to digital media.

The Politics Of News The News Of Politics

Author : Doris Doris Appel Graber
ISBN : STANFORD:36105124051801
Genre : Social Science
File Size : 24. 76 MB
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Books on journalists typically focus on the dynamics of the newsmaking process. The Politics of News: The News of Politics extends this examination to explore the struggle between journalists, political actors, and the public for control of the news in democratic countries. The book shows how the news media function as an intermediary between governments and citizens, as well as between political actors (such as parties and interest groups) and the public. Essays present a diversity of views and are written by a distinguished group of authors that includes such luminaries as Jim Lehrer, Kathleen Hall Jamieson, Robert Picard, and Andrew Kohut. The Politics of News is policy-oriented. By diagnosing problems faced by those whose influence affects newsmaking in both existing and emerging democracies, authors generate ideas about possible reforms. Several chapters offer comparative analysis that offer students insight into the impact of cultural factors on newsmaking. Accessible yet sophisticated, this anticipated second edition covers significant issues surrounding political news, ranging from the limits of press freedom during times of war and the implications of media concentration for democratic participation, to the ingenious ways that governments and interest groups draw attention to their concerns.

Konomie Der Buchindustrie

Author : Michel Clement
ISBN : 3834911720
Genre : Business & Economics
File Size : 71. 80 MB
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Experten aus der Wissenschaft und Top-Manager der Buch-Branche analysieren in diesem Sammelband das Produkt Buch aus ökonomischer Perspektive. Es werden Implikationen für das Management anhand der Wertschöpfungskette eines Buches abgeleitet. Außerdem sollen die, durch neue Technologien implizierten Veränderungen der Branche aufgezeigt werden. Dabei wird insbesondere auf das Internet als Treiber dieses Wandels abgestellt. Ein Standardwerk im Bereich der Buch-Branche, das die Gegebenheiten und Spielregeln des Marktes anschaulich und kompakt darstellt.

International Business

Author : Debra Johnson
ISBN : 0415248892
Genre : Business & Economics
File Size : 51. 7 MB
Format : PDF, ePub, Docs
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With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical. Case-studies include: · aiding the globalization of SMEs: the OECD's Bologna Charter · China and the WTO · the pharmaceutical industry and the developing world · RUGMARK: social labelling in action · the Argentinian financial crisis ·environmental profile of Matsushita Electrical Industrial Company.

Managing Business Interfaces

Author : Amiya K. Chakravarty
ISBN : 9780387250021
Genre : Business & Economics
File Size : 73. 51 MB
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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