max e marketing in the net future the seven imperatives for outsmarting the competition

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Max E Marketing In The Net Future

Author : Stan Rapp
ISBN : UVA:X004476312
Genre : Business & Economics
File Size : 45. 44 MB
Format : PDF, Kindle
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Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Understanding New Media

Author : Kim H. Veltman
ISBN : 9781552381540
Genre : Computers
File Size : 48. 53 MB
Format : PDF
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This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.

Marketing Communications

Author : Patrick de Pelsmacker
ISBN : 0273706934
Genre : Advertising
File Size : 90. 15 MB
Format : PDF, Docs
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Foundations Of Marketing Communications

Author : Patrick de Pelsmacker
ISBN : 0273703862
Genre : Business & Economics
File Size : 59. 2 MB
Format : PDF, Mobi
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Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications

Summary Max E Marketing In The Net Future

Author : BusinessNews Publishing
ISBN : 9782511016107
Genre : Business & Economics
File Size : 81. 94 MB
Format : PDF, Docs
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.

The Guru Guide To Marketing

Author : Joseph H. Boyett
ISBN : 9780471434269
Genre : Business & Economics
File Size : 28. 63 MB
Format : PDF, ePub, Mobi
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.

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