marketing university outreach programs

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Marketing University Outreach Programs

Author : Ralph S Foster
ISBN : 9781317939740
Genre : Business & Economics
File Size : 74. 63 MB
Format : PDF, Kindle
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Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

Marketing And Outreach For The Academic Library

Author : Bradford Lee Eden
ISBN : 9781442262553
Genre : Language Arts & Disciplines
File Size : 72. 6 MB
Format : PDF, ePub
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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

Change Transformation In Government Organizations

Author : Ronald R. Sims
ISBN : 9781617351242
Genre : Political Science
File Size : 24. 10 MB
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“Change (Transformation) in Government Organizations” discusses recent efforts to bring about change in government organizations. The book brings together contributions by a number of managers, practitioners, academics and consultants in the study of international, federal, state, and local government efforts to respond to increased calls for change (transformation) in public sector organizations. Each contributor describes their work in this area using as a backdrop the fact that public sector organizations continue to be under new and substantial pressures to change and transform themselves. Hence a collection of current contributions such as those in this book are intended to add to the ongoing debates and rewriting of the success and failures of change in public sector organizations. The ultimate purpose of this book is to further our knowledge about the related issues and current efforts to bring about change or transformation in public sector organizations. The contributors, all experts with extensive experience as change agents in both public and private sector organizations not only support their analyses and discussions of specific cases and change (transformation) management issues but also provide practical tools, ideas and lessons learned, intended to be generalizable to other public sector agencies and helpful to those responsible for developing, implementing and evaluating similar efforts in the years to come. The audience for the book will be government managers, scholars and others interested in undertaking or learning about such efforts.

Penn State Outreach

Author :
ISBN : PSU:000054862425
Genre : Community and college
File Size : 54. 15 MB
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Outreach Services In Academic And Special Libraries

Author : Linda S Katz
ISBN : 9781135796235
Genre : Language Arts & Disciplines
File Size : 49. 75 MB
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Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings. This extensive resource shows how to use outreach programs to market new information resources and services to library constituents. Outreach Services in Academic and Special Libraries contains charts, graphs, and pictorials to help walk you through the process of creating an outreach program at your library. This book also presents bibliographies, suggestions on how to improve on existing designs, and the librarians’ “wish lists” of ideas they’d like to try in the future. Outreach Services in Academic and Special Libraries presents case studies covering many topics related to outreach services, including: outreach to special groups of remote users multicultural outreach collaborative outreach partnerships with university and college departments and community organizations outreach Web sites targeting special groups marketing library services and resources information literacy as a form of outreach multi-media kiosks and exhibits book talks outreach to new faculty and transfer students and more! Librarians will benefit from the wide range of creative ideas and successful case studies implemented by library colleagues representing institutions from around the country. Outreach Services in Academic and Special Libraries serves as a catalyst for librarians to implement similar outreach programs at their own academic or special library.

Social Marketing

Author : Walter W. Wymer Jr
ISBN : 9781136759727
Genre : Business & Economics
File Size : 63. 28 MB
Format : PDF, ePub
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Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

Current Issues In Political Marketing

Author : Walter W. Wymer
ISBN : 0789024381
Genre : Business & Economics
File Size : 65. 39 MB
Format : PDF, ePub
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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages—and problems—that political marketing can bring. Topics examined in Current Issues in Political Marketing include: political frames agenda setting voter attitude public-policy marketing change management relationship marketing voter disengagement party identification market orientation product anatomy branding segmentation and much more! Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.

Successful Campus Outreach For Academic Libraries

Author : Peggy Keeran
ISBN : 9781538113721
Genre : Language Arts & Disciplines
File Size : 31. 73 MB
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Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration brings together a variety of ways academic libraries engage with communities. This edited volume is a resource for discovering new programming ideas and principles of effective marketing, and it will aid strategic thinking about outreach activities.

Doing The Work Of Reference

Author : Linda S Katz
ISBN : 9781317951896
Genre : Language Arts & Disciplines
File Size : 22. 17 MB
Format : PDF, ePub, Docs
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Become more versatile, competent, and resourceful with these practical suggestions! Becoming a first-class reference librarian demands proficiency in a wide range of skills. Doing the Work of Reference offers sound advice for the full spectrum of your responsibilities. Though many aspects of a reference librarian's work are changing with astonishing speed, the classic principles in this volume will never go out of date. This comprehensive volume begins with hints for orienting yourself to a new job and concludes with ideas for serving the profession. On the way, Doing the Work of Reference covers such diverse topics as working with student assistants, offering reference services to remote users, and keeping up your professional development. In addition, you will find strategies for dealing with technological change--not high-tech information that will become obsolete before the ink is dry, but ways of approaching the process of change that will work today, next week, and ten years from now. Doing the Work of Reference will help you increase your competence in: getting along with other staff members marketing the library to users and faculty handling ephemeral materials keeping students’attention in library instruction courses maintaining good relations with faculty increasing your subject knowledge and much more! This comprehensive guide is an essential handbook for librarians in the trenches. Whether you are a new librarian or a veteran at the reference desk, Doing the Work of Reference will help you burnish your skills.

Conservation Education And Outreach Techniques

Author : Susan Kay Jacobson
ISBN : 9780198716686
Genre : Environmental protection
File Size : 62. 21 MB
Format : PDF, Mobi
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This text presents the theory and practice for creating effective education and outreach programmes for conservation. It describes several techniques for enhancing school resources, marketing environmental messages, developing partnerships for conservation, and designing on-site programmes for natural areas and community centres.

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