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Marketing Management

Author : Philip Kotler
ISBN : 0273718568
Genre : Business & Economics
File Size : 25. 31 MB
Format : PDF, ePub, Mobi
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The first European edition of Marketing Managementreinvigorates this classic text by exploring the challenges 21st century marketing managers face.

Marketing For Dummies

Author : Jeanette McMurtry
ISBN : 9781119365570
Genre : Business & Economics
File Size : 53. 19 MB
Format : PDF, Kindle
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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Marketing Management Student Value Edition

Author : Philip Kotler
ISBN : 0134236939
Genre : Business & Economics
File Size : 80. 16 MB
Format : PDF
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Marketing Management

Author : Philip Kotler
ISBN : STANFORD:36105041794095
Genre : Marketing
File Size : 81. 87 MB
Format : PDF, ePub, Mobi
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Services Marketing Management

Author : Peter Mudie
ISBN : 9781136366789
Genre : Business & Economics
File Size : 51. 32 MB
Format : PDF, Docs
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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Kotler On Marketing

Author : Philip Kotler
ISBN : 9781471109560
Genre : Business & Economics
File Size : 58. 64 MB
Format : PDF
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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Aerospace Marketing Management

Author : Philippe Malaval
ISBN : 9783319013541
Genre : Business & Economics
File Size : 47. 71 MB
Format : PDF, Docs
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

Political Marketing And Management In Ghana

Author : Kobby Mensah
ISBN : 9783319573731
Genre : Business & Economics
File Size : 84. 24 MB
Format : PDF, Kindle
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This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

Global Marketing Management

Author : Kiefer Lee
ISBN : 9780199609703
Genre : Business & Economics
File Size : 85. 93 MB
Format : PDF, ePub, Docs
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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

High Level Everyday English

Author : Steven Collins
ISBN : 0952835851
Genre : English language
File Size : 68. 83 MB
Format : PDF, Mobi
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High-level Everyday English is book 3 in the Practical Everyday English series, and is designed for students who have reached a very advanced stage in their English studies...but still need a little help with difficult everyday vocabulary.

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