marketing for scientists how to shine in tough times

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Marketing For Scientists

Author : Marc J. Kuchner
ISBN : 9781610911733
Genre : Science
File Size : 52. 92 MB
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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

The New Abcs Of Research

Author : Ben Shneiderman
ISBN : 9780198758839
Genre : Communication in science
File Size : 83. 51 MB
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The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycle strategies, they can produce the advances that will enhance the lives of many people. These inspirational research leaders will break free from traditional thinking, disciplinary boundaries, and narrow aspirations. They will be bold innovators and engaged collaborators, who are ready to lead, yet open to new ideas, self-confident, yet empathetic to others. In this book, Ben Shneiderman recognizes the unbounded nature of human creativity, the multiplicative power of teamwork, and the catalytic effects of innovation. He reports on the growing number of initiatives to promote more integrated approaches to research so as to promote the expansion of these efforts. It is meant as a guide to students and junior researchers, as well as a manifesto for senior researchers and policy makers, challenging widely-held beliefs about how applied innovations evolve and how basic breakthroughs are made, and to help plotting the course towards tomorrow's great advancements.

Twin Win Research

Author : Ben Shneiderman
ISBN : 9781681734279
Genre : Computers
File Size : 67. 95 MB
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The thrill of discovery and the excitement of innovation mean that research is often immensely satisfying. But beyond the personal satisfaction, the goal of research is to improve the lives of people everywhere by driving revolutionary advances in healthcare, education, business, and government. This guidebook's strategies will help you shape your research and energize your campus so as to achieve the Twin Win: a breakthrough theory that's published and a validated solution that's ready for dissemination. The action-oriented paths in this guidebook resemble a backpacker's guide to hiking. It suggests paths and gives you enough information to get started, while providing enough flexibility to take side treks and enough confidence to find your own way. Short-term projects include inviting speakers to campus, choosing appropriate research projects, and developing networking skills. Middle-term include seeking funding from government agencies and philanthropic foundations, sharpening your writing and speaking skills, and promoting teamwork in research groups. Long-term missions include changing tenure policies, expanding collaboration with business and civic partners, and encouraging programs that combine theory and practice.

Laboratory Lifestyles

Author : Sandra Kaji-O'Grady
ISBN : 9780262038928
Genre : Design
File Size : 22. 73 MB
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A generously illustrated examination of the boom in luxurious, resort-style scientific laboratories and how this affects scientists' work. The past decade has seen an extraordinary laboratory-building boom. This new crop of laboratories features spectacular architecture and resort-like amenities. The buildings sprawl luxuriously on verdant campuses or sit sleekly in expensive urban neighborhoods. Designed to attract venture capital, generous philanthropy, and star scientists, these laboratories are meant to create the ideal conditions for scientific discovery. Yet there is little empirical evidence that shows if they do. Laboratory Lifestyles examines this new species of scientific laboratory from architectural, economic, social, and scientific perspectives. Generously illustrated with photographs of laboratories and scientists at work in them, the book investigates how “lifestyle science” affects actual science. Are scientists working when they stretch in a yoga class, play volleyball in the company tournament, chat in an on-site café, or show off their facilities to visiting pharmaceutical executives? The book describes, among other things, the role of beanbag chairs in the construction of science at Xerox PARC; the Southern California vibe of the RAND Corporation (Malibu), General Atomic (La Jolla), and Hughes Research Laboratories (Malibu); and Biosphere 2's “bionauts” as both scientists and scientific subjects; and interstellar laboratories. Laboratory Lifestyles (the title is an allusion to Bruno Latour and Steve Woolgar's influential Laboratory Life) documents a shift in what constitutes scientific practice; these laboratories and their lifestyles are as experimental as the science they cultivate. Contributors Kathleen Brandt, Russell Hughes, Tim Ivison, Sandra Kaji-O'Grady, Stuart W. Leslie, Brian Lonsway, Sean O'Halloran, Simon Sadler, Chris L. Smith, Nicole Sully, Ksenia Tatarchenko, William Taylor, Julia Tcharfas, Albena Yaneva, Stelios Zavos

The Fookien Times Philippines Yearbook

Author :
ISBN : UCSD:31822034038034
Genre : Chinese
File Size : 28. 20 MB
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B To B

Author :
ISBN : MINN:31951P006693072
Genre : Advertising
File Size : 47. 67 MB
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The Black Collegian

Author :
ISBN : UOM:39015015889804
Genre : African Americans
File Size : 79. 39 MB
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Applied Science Technology Index

Author :
ISBN : UOM:39015030268877
Genre : Engineering
File Size : 70. 93 MB
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Npn National Petroleum News

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ISBN : UCLA:L0061670923
Genre : Petroleum
File Size : 59. 80 MB
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Vols. for 1958-1991 include an annual Factbook issue; 1992- Market facts issue.

National Live Stock Journal

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ISBN : MINN:31951D00339413I
Genre : Livestock
File Size : 23. 76 MB
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