marketing for scientists how to shine in tough times

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Marketing For Scientists

Author : Marc J. Kuchner
ISBN : 9781610911733
Genre : Science
File Size : 36. 55 MB
Format : PDF, Mobi
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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Explaining Research

Author : Dennis Meredith
ISBN : 0199741530
Genre : Science
File Size : 49. 57 MB
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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: ? Develop a "strategy of synergy" that makes research communication efficient and effective ? Give compelling talks ? Build a professional Web site ? Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars ? Write popular articles and books ? Persuade donors, administrators and other key funding decision-makers ? Produce news releases that attract media coverage ? Give clear media interviews ? Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

Funding Your Research In The Humanities And Social Sciences

Author : Barbara L. E. Walker
ISBN : 9781351658355
Genre : Social Science
File Size : 38. 84 MB
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Grants and fellowships are increasingly essential to an academic career, and competition over federal and foundation funding is fiercer than ever. Yet there has hitherto been little training available for this genre of writing. Funding Your Research in the Humanities and Social Sciences demystifies the process of writing winning grant proposals in the humanities and social sciences. Offering practical guidance, step-by-step instructions, and examples of successful proposals, Walker and Unruh outline the best practices to crack the proposal writing code. They reveal the most common peeves of proposal reviewers, and offer advice on how to avoid frequent problem areas in conceptualizing and crafting a research proposal in the humanities and social sciences. Contributions from agency and foundation program officers offer the perspective from the other side of the proposal submission portal, and new research funding trends, including crowdfunding and public scholarship, are also covered. This book is essential reading for all those involved in funding applications. Graduate students, research administrators, early career faculty members, and tenured professors alike will gain new and effective strategies to write successful applications.

Persuading Scientists

Author : Hamid Ghanadan
ISBN : 1605440124
Genre : Marketing
File Size : 81. 70 MB
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First In Thirst

Author : Darren Rovell
ISBN : 0814472990
Genre : Business & Economics
File Size : 60. 10 MB
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What began in 1965 as the after-hours project of four University of Florida doctors, Gatorade has grown into an internationally renowned brand that today comprises 80 percent of the U.S. sports drink market it created. A lifelong Gatorade consumer and ESPN.com's sports business writer, Rovell locates the increasingly wide intersection of sports, business and popular culture, creating an account wide in scope, rich in details and sufficiently varied to keep the pages turning. Rovell's research pays big dividends in entertaining stories, relating, for instance, when Florida's head football coach, Ray Graves, initially allowed the doctors to test Gatorade, but only on his freshman team; or the late nights before games when the doctors could be found in the lab squeezing lemons into the concoction to mask its then-rancid taste; or Stokely Van-Camp's decision, when buying Gatorade from the doctors and their investors, to compensate the Gatorade Trust on a royalty structure instead of paying a flat $1 million fee, which "turned out to be a boon for the doctors. Instead of collecting a couple of hundred thousand dollars each, they were to earn more than $30 million each over the next 40 years;" and even criticism of Gatorade by those who assert the company "overpromotes hydration in order to promote its product." Throughout his account, Rovell reveals the many secrets of Gatorade's success, portraying the company as an ever-evolving pioneer that continually tweaks its business model to remain on top, a sports analogy to be sure.--Publisher's Weekly.

The New Abcs Of Research

Author : Ben Shneiderman
ISBN : 9780198758839
Genre : Communication in science
File Size : 82. 1 MB
Format : PDF, Kindle
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The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycle strategies, they can produce the advances that will enhance the lives of many people. These inspirational research leaders will break free from traditional thinking, disciplinary boundaries, and narrow aspirations. They will be bold innovators and engaged collaborators, who are ready to lead, yet open to new ideas, self-confident, yet empathetic to others. In this book, Ben Shneiderman recognizes the unbounded nature of human creativity, the multiplicative power of teamwork, and the catalytic effects of innovation. He reports on the growing number of initiatives to promote more integrated approaches to research so as to promote the expansion of these efforts. It is meant as a guide to students and junior researchers, as well as a manifesto for senior researchers and policy makers, challenging widely-held beliefs about how applied innovations evolve and how basic breakthroughs are made, and to help plotting the course towards tomorrow's great advancements.

The 2 Am Principle

Author : Jon Levy
ISBN : 9781942872696
Genre : Self-Help
File Size : 87. 58 MB
Format : PDF
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It's another Saturday night at your local pub. The lights flicker on and off. 2:00 AM again. Time to slink home, or time to get started on a new adventure? The 2 AM Principle will be your inspiration and guide to living life to the fullest. Adventures don't happen by accident - just ask Levy. Once a high school geek, Jon is now a world-traveling behaviour expert and creator of the EPIC Model of Adventure, a breakthrough four-step process for creating an unforgettable night. The 2 AM Principle is stocked with amazing stories, both outrageous and touching.

Twin Win Research

Author : Ben Shneiderman
ISBN : 9781681734279
Genre : Computers
File Size : 26. 29 MB
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The thrill of discovery and the excitement of innovation mean that research is often immensely satisfying. But beyond the personal satisfaction, the goal of research is to improve the lives of people everywhere by driving revolutionary advances in healthcare, education, business, and government. This guidebook's strategies will help you shape your research and energize your campus so as to achieve the Twin Win: a breakthrough theory that's published and a validated solution that's ready for dissemination. The action-oriented paths in this guidebook resemble a backpacker's guide to hiking. It suggests paths and gives you enough information to get started, while providing enough flexibility to take side treks and enough confidence to find your own way. Short-term projects include inviting speakers to campus, choosing appropriate research projects, and developing networking skills. Middle-term include seeking funding from government agencies and philanthropic foundations, sharpening your writing and speaking skills, and promoting teamwork in research groups. Long-term missions include changing tenure policies, expanding collaboration with business and civic partners, and encouraging programs that combine theory and practice.

Kellogg On Integrated Marketing

Author : Dawn Iacobucci
ISBN : 0471204765
Genre : Business & Economics
File Size : 32. 42 MB
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Marketing experts Iacobucci and Calder here offer managers a better way to think about database marketing. This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal.

It S Not Rocket Science

Author : Mitchell Gooze
ISBN : 1889772046
Genre : Marketing
File Size : 57. 91 MB
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