managing online reputation how to protect your company on social media palgrave pocket consultants

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Managing Online Reputation

Author : Charlie Pownall
ISBN : 9781137382306
Genre : Business & Economics
File Size : 37. 71 MB
Format : PDF
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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Good For Business

Author : Andrew Benett
ISBN : 0230100449
Genre : Business & Economics
File Size : 38. 8 MB
Format : PDF, Kindle
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In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: Purpose Beyond Profit • Humanized Leadership • Corporate Consciousness • Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

E Marketing

Author : Stephen Dann
ISBN : 9780230364714
Genre : Business & Economics
File Size : 34. 46 MB
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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Advances In Luxury Brand Management

Author : Jean-Noël Kapferer
ISBN : 9783319511276
Genre : Business & Economics
File Size : 33. 3 MB
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Interpreting Hashtag Politics

Author : S. Jeffares
ISBN : 9781137357748
Genre : Political Science
File Size : 23. 45 MB
Format : PDF, ePub
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Why do policy actors create branded policy ideas like Big Society and does launching them on Twitter extend or curtail their life? This book reveals how policy analysis can adapt in an increasingly mediatised to offer interpretive insights into the life and death of policy ideas in an era of hashtag politics.

Ethical Ripples Of Creativity And Innovation

Author : S. Moran
ISBN : 9781137505545
Genre : Psychology
File Size : 58. 95 MB
Format : PDF, ePub
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If we are going to promote creativity as an ideal to strive toward, shouldn't we make sure we also instil ethical anticipation so our creative contributions produce a better world rather than chaos and waste? Creativity drives cultural development. We all, directly or indirectly, collaborate in the creation of culture, and we are jointly responsible for the way that culture develops. The goals and decisions we make as both creators and adopters pave pathways into the future for us all. Instead of merely reflecting on past events, Ethical Ripples of Creativity and Innovation educates for 'proflection'—through cases that present what-might-be scenarios for creative contributions that are emerging into mainstream culture, stimulating real-time thinking about creativity-in-action.. This book offers the opportunity to strengthen ethical anticipation by considering the possibilities streaming from current creative offerings that affect our bodies, emotions, selves, and social interactions.

Guerrilla Marketing For Consultants

Author : Jay Conrad Levinson
ISBN : 9781118040072
Genre : Business & Economics
File Size : 36. 63 MB
Format : PDF, Docs
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Innovative Business Practices

Author : Demetris Vrontis
ISBN : 9781443849937
Genre : Business & Economics
File Size : 21. 85 MB
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This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.

Getting It Published 2nd Edition

Author : William Germano
ISBN : 9780226288420
Genre : Reference
File Size : 87. 14 MB
Format : PDF, Docs
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Since 2001 William Germano’s Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and more confusing—especially given the increased availability of electronic resources—this second edition of Germano’s best-selling guide has arrived at just the right moment. As he writes in a new chapter, the “via electronica” now touches every aspect of writing and publishing. And although scholars now research, write, and gain tenure in a digital world, they must continue to ensure that their work meets the requirements of their institutions and the needs of their readers. Germano, a veteran editor with experience in both the university press and commercial worlds, knows this audience. This second edition will teach readers how to think about, describe, and pitch their manuscripts before they submit them. They’ll discover the finer points of publishing etiquette, including how to approach a busy editor and how to work with other publishing professionals on matters of design, marketing, and publicity. In a new afterword, they’ll also find helpful advice on what they can—and must—do to promote their work. A true insider’s guide to academic publishing, the second edition of Getting It Published will help authors understand what to expect from the publishing process, from manuscript to finished book and beyond.

Digital Insurance

Author : Bernardo Nicoletti
ISBN : 9781137553270
Genre : Business & Economics
File Size : 46. 66 MB
Format : PDF
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This book explores the ways in which the adoption of new paradigms, processes, and technologies can lead to greater revenue, cost efficiency and control, as well as improved business agility in the insurance industry.

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