managing business interfaces marketing and engineering issues in the supply chain and internet domains international series in quantitative marketing

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Managing Business Interfaces

Author : Amiya K. Chakravarty
ISBN : 9780387250021
Genre : Business & Economics
File Size : 42. 86 MB
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Global Logistics And Supply Chain Management

Author : John Mangan
ISBN : 9781119117827
Genre : Business & Economics
File Size : 34. 23 MB
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Think of the many different products and services that are purchased and consumed each day – how do they reach the end-user? What does this cost? What happens when something goes wrong? Logistics and Supply Chain Management (SCM) are the areas of study which help us to explore and answer these questions. Today they play a very important role in underpinning the success of many organisations across the public and private sectors and impact how we live our lives. While the origins of logistics and SCM are firmly embedded in the manufacturing domain, the successful applications of logistics and SCM principles and practices are becoming increasingly relevant in the services area also – see for example, the many changes that have recently been driven into healthcare systems and airlines. Global Logistics and Supply Chain Management, now in its third edition, provides essential reading for anybody studying SCM and logistics. Encompassing both practical and strategic perspectives, it takes a truly global perspective, recognising the transnational nature of logistics activities in today’s world. Key features of this new and extended third edition include: 18 up-to-date chapters on all aspects of logistics and SCM, including coverage of emerging and important topics such as security, technology and automation in logistics, supply chain data flows, logistics and the internet of everything, sustainability, supply chain vulnerability and trade facilitation. New chapters include one on management science applications, which provides an easy and clear introduction to key quantitative techniques that can be applied to logistics and SCM. 12 updated case studies, including new case studies on air cargo, port–city logistics, automobile manufacturing logistics and logistics infrastructure appraisal. A comprehensive package of supplementary material is available on the accompanying website at www.wiley.com/college/mangan, including an Instructor’s Manual, PowerPoint slides and case teaching notes for lecturers, as well as quizzes and an online glossary for students.

E Marketing

Author : Stephen Dann
ISBN : 9780230364714
Genre : Business & Economics
File Size : 38. 37 MB
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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Supply Chain Perspectives And Issues

Author : Albert Park
ISBN : MINN:31951D03079447A
Genre : Business & Economics
File Size : 51. 62 MB
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Global value chains (GVCs) have been a feature of the international economic architecture for many years, but scholarly interest in the phenomenon is more recent. Today that interest is intense, emanating from an array of academic disciplines as well as from the policy world. The literature that attempts to understand and explain GVCs is vast, multidisciplinary and no less complex than the phenomenon itself. This volume, jointly produced by the Fung Global Institute and the World Trade Organization, is an attempt to capture the core features and themes of the exploding literature on GVCs. Contents Part I. Supply Chain Perspectives 1. Supply chains in the economics literature 2. Supply chains in the business literature Part II. Supply Chain Issues 3. Supply chains and offshoring 4. Supply chains, upgrading and development 5. Supply chains and risk 6. Supply chains and SMEs 7. Supply chains and services 8. Supply chains and trade in value-added 9. Supply chains and business models 10. Supply chains and sustainability 11. Supply chains and trade policy 12. Supply chains and trade finance

Trans National English In Social Media Communities

Author : Jennifer Dailey-O’Cain
ISBN : 9781137506153
Genre : Language Arts & Disciplines
File Size : 49. 88 MB
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This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and ‘international English’ play out in the practices of everyday life in different non-English-speaking countries. The author concludes that the root of the distinctive practices in the two communities studied is the disparity between their language ideologies. She argues that community participants draw on their respective national language ideologies, which have developed over centuries, but also reach beyond any static forms of those ideologies to negotiate, contest, and re-evaluate them. This book will be of interest to linguists and other social scientists interested in social media, youth language and the real-world linguistic consequences of globalization.

Entrepreneurial Marketing For Smes

Author : Luca Cacciolatti
ISBN : 9781137532589
Genre : Business & Economics
File Size : 25. 32 MB
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Bricks Matter

Author : Lora M. Cecere
ISBN : 9781118282724
Genre : Business & Economics
File Size : 51. 63 MB
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Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks Includes business cases illustrating the market-driven approach Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Reverse Logistics

Author : Rommert Dekker
ISBN : 9783540248033
Genre : Business & Economics
File Size : 62. 68 MB
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This book addresses decision making in reverse logistics, which concerns the integration of used and obsolete products back into the supply chain as valuable resources. It covers a wide range of aspects, related to distribution, production and inventory management, and supply chain management. For each topic, it highlights key managerial issues in real-life examples and explains which quantitative models are available for addressing them. By treating a broad range of issues in a unified way, the book offers the reader a comprehensive view on the field of reverse logistics.

Retail Supply Chain Management

Author : Narendra Agrawal
ISBN : 0387789030
Genre : Business & Economics
File Size : 20. 49 MB
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In today's retail environment, characterized by product proliferation, price competition, expectations of service quality, and advances in technology, many organizations are struggling to maintain profitability. Rigorous analytical methods have emerged as the most promising solution to many of these complex problems. Indeed, the retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. In Retail Supply Chain Management, leading researchers provide a detailed review of cutting-edge methodologies that address the complex array of these problems. A critical resource for researchers and practitioners in the field of retailing, chapters in this book focus on three key areas: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning, and (3) integrating price optimization into retail supply chain decisions.

Cognitive Hyperconnected Digital Transformation

Author : Ovidiu Vermesan
ISBN : 9788793609112
Genre : Computers
File Size : 77. 14 MB
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Cognitive Hyperconnected Digital Transformation provides an overview of the current Internet of Things (IoT) landscape, ranging from research, innovation and development priorities to enabling technologies in a global context. It is intended as a standalone book in a series that covers the Internet of Things activities of the IERC-Internet of Things European Research Cluster, including both research and technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster, the IoT European Platform Initiative (IoT-EPI) and the IoT European Large-Scale Pilots Programme, presenting global views and state-of-the-art results regarding the challenges facing IoT research, innovation, development and deployment in the next years. Hyperconnected environments integrating industrial/business/consumer IoT technologies and applications require new IoT open systems architectures integrated with network architecture (a knowledge-centric network for IoT), IoT system design and open, horizontal and interoperable platforms managing things that are digital, automated and connected and that function in real-time with remote access and control based on Internet-enabled tools. The IoT is bridging the physical world with the virtual world by combining augmented reality (AR), virtual reality (VR), machine learning and artificial intelligence (AI) to support the physical-digital integrations in the Internet of mobile things based on sensors/actuators, communication, analytics technologies, cyber-physical systems, software, cognitive systems and IoT platforms with multiple functionalities. These IoT systems have the potential to understand, learn, predict, adapt and operate autonomously. They can change future behaviour, while the combination of extensive parallel processing power, advanced algorithms and data sets feed the cognitive algorithms that allow the IoT systems to develop new services and propose new solutions. IoT technologies are moving into the industrial space and enhancing traditional industrial platforms with solutions that break free of device-, operating system- and protocol-dependency. Secure edge computing solutions replace local networks, web services replace software, and devices with networked programmable logic controllers (NPLCs) based on Internet protocols replace devices that use proprietary protocols. Information captured by edge devices on the factory floor is secure and accessible from any location in real time, opening the communication gateway both vertically (connecting machines across the factory and enabling the instant availability of data to stakeholders within operational silos) and horizontally (with one framework for the entire supply chain, across departments, business units, global factory locations and other markets). End-to-end security and privacy solutions in IoT space require agile, context-aware and scalable components with mechanisms that are both fluid and adaptive. The convergence of IT (information technology) and OT (operational technology) makes security and privacy by default a new important element where security is addressed at the architecture level, across applications and domains, using multi-layered distributed security measures. Blockchain is transforming industry operating models by adding trust to untrusted environments, providing distributed security mechanisms and transparent access to the information in the chain. Digital technology platforms are evolving, with IoT platforms integrating complex info

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