managing business interfaces marketing and engineering issues in the supply chain and internet domains international series in quantitative marketing

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Managing Business Interfaces

Author : Amiya K. Chakravarty
ISBN : 9780387250021
Genre : Business & Economics
File Size : 88. 7 MB
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Bricks Matter

Author : Lora M. Cecere
ISBN : 9781118282724
Genre : Business & Economics
File Size : 70. 62 MB
Format : PDF
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Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks Includes business cases illustrating the market-driven approach Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Modeling Of Responsive Supply Chain

Author : M.K. Tiwari
ISBN : 9781466510364
Genre : Business & Economics
File Size : 36. 72 MB
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A guide to help readers meet the demands of an evolving competitive business environment, Modeling of Responsive Supply Chain outlines novel concepts and strategies for implementing a fully integrated system of business improvement methodologies. This self-contained reference covers various key aspects of supply chain management, which is crucial to boosting industrial growth in the face of expanding globalization in the manufacturing and transportation sectors. The book focuses on topics that could potentially improve the free flow of goods and services between nations by helping users assess the performance of logistic systems deployed to achieve this end. Chapters present a conventional and evolutionary approach to coordinating all elements of the supply chain to optimize an enterprise’s competitive advantage. The authors explore different models associated with transportation, facility location, and assignments, as well as planning and scheduling. They also address diverse technologies, such as RFID tags used to monitor product flow within the supply chain network. This book addresses the importance of: Recognizing responsiveness as a metric of supply chain performance Domain interfaces for solving the optimization problem by making supply chains more responsive Coordination through contracts to enhance responsiveness System dynamics methodology to achieve responsiveness, as well as management principles, control theory, and computer simulation The use of different types of technologies to build a better supply chain that achieves higher responsiveness Few, if any, single volumes provide the detailed explanation of practical and conceptual approaches found in this book. It covers the entire spectrum of topics and will be equally useful as a reference for scholars and graduate students and as a compendium for practitioners dealing with real-life problems in contemporary supply chain management.

Statistical Models For Strategic Management

Author : Michel Ghertman
ISBN : 9781475726145
Genre : Business & Economics
File Size : 69. 56 MB
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Statistical Models for Strategic Management offers practical guidance in the use of statistical models for empirical research in strategic management. The contributions in this edited volume come from distinguished researchers in the field of Strategic Management, and provide illustration of most statistical models that are relevant for strategy research. The book is divided into four major topical areas: Strategic Analysis and Firm Strategies; The Resource-Based View of the Firm; Transaction Costs, Agency Theory, and the Boundaries of the Firm; and Corporate Alliances, Acquisitions and Networks.

Retail Supply Chain Management

Author : Narendra Agrawal
ISBN : 0387789030
Genre : Business & Economics
File Size : 44. 11 MB
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In today's retail environment, characterized by product proliferation, price competition, expectations of service quality, and advances in technology, many organizations are struggling to maintain profitability. Rigorous analytical methods have emerged as the most promising solution to many of these complex problems. Indeed, the retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. In Retail Supply Chain Management, leading researchers provide a detailed review of cutting-edge methodologies that address the complex array of these problems. A critical resource for researchers and practitioners in the field of retailing, chapters in this book focus on three key areas: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning, and (3) integrating price optimization into retail supply chain decisions.

Supply Chain Management Models Applications And Research Directions

Author : Joseph Geunes
ISBN : 9780306481727
Genre : Business & Economics
File Size : 25. 11 MB
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This work brings together some of the most up to date research in the application of operations research and mathematical modeling te- niques to problems arising in supply chain management and e-Commerce. While research in the broad area of supply chain management enc- passes a wide range of topics and methodologies, we believe this book provides a good snapshot of current quantitative modeling approaches, issues, and trends within the field. Each chapter is a self-contained study of a timely and relevant research problem in supply chain mana- ment. The individual works place a heavy emphasis on the application of modeling techniques to real world management problems. In many instances, the actual results from applying these techniques in practice are highlighted. In addition, each chapter provides important mana- rial insights that apply to general supply chain management practice. The book is divided into three parts. The first part contains ch- ters that address the new and rapidly growing role of the internet and e-Commerce in supply chain management. Topics include e-Business applications and potentials; customer service issues in the presence of multiple sales channels, varying from purely Internet-based to traditional physical outlets; and risk management issues in e-Business in B2B m- kets.

Stickier Marketing

Author : Grant Leboff
ISBN : 9780749471095
Genre : Business & Economics
File Size : 31. 3 MB
Format : PDF
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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Supply Chain And Logistics In National International And Governmental Environment

Author : Reza Zanjirani Farahani
ISBN : 3790827878
Genre : Business & Economics
File Size : 45. 54 MB
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Logisticsisan integralpartofoureverydaylife.Todayit in?uencesmorethanevera largenumberofhumanandeconomicactivities. Inthisbook,authorstryto illustrate some advanced logistics and supply chain management topics, recently mentioned by academic and industrial personnel. This book has been organized in 12 chapters such that the reader can study each chapter not only independently as shown in Fig. 1; but also as part of a whole. If someone wants to study the book more deeply, the suggested approach for this study is shown in Fig. 2. So the readers of this book may be divided into at least two groups: (1) students in Master’s courses or higher, who can use this book in their courses as a whole, and (2) experts who want to learn more about a new topic in logistics and supply chain management; this group may want to read a chapter about a special topic that is found in this book. In the context of global competition, the more latent topics in logistics supply chain management are fast growing. This book falls within this perspective and presents 12 chapters that well illustrate the variety and complexity of these topics. This book is organized as follows: Chapter 1 introduces logistics and supply chain management and contains some primal de?nitions about these two concepts; some obstacles, prerequisites and infrastructures of modernized logistics and supply chain management and global supply chain management are illustrated.

Bulletin Of The Atomic Scientists

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ISBN :
Genre :
File Size : 55. 68 MB
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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Reverse Logistics

Author : Rommert Dekker
ISBN : 9783540248033
Genre : Business & Economics
File Size : 28. 33 MB
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This book addresses decision making in reverse logistics, which concerns the integration of used and obsolete products back into the supply chain as valuable resources. It covers a wide range of aspects, related to distribution, production and inventory management, and supply chain management. For each topic, it highlights key managerial issues in real-life examples and explains which quantitative models are available for addressing them. By treating a broad range of issues in a unified way, the book offers the reader a comprehensive view on the field of reverse logistics.

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