leveraging consumer psychology for effective health communications the obesity challenge the obesity challenge

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Leveraging Consumer Psychology For Effective Health Communications The Obesity Challenge

Author : Rajeev Batra
ISBN : 9781317466154
Genre : Computers
File Size : 41. 15 MB
Format : PDF
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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Health Communication Message Design

Author : Hyunyi Cho
ISBN : 9781412986557
Genre : Language Arts & Disciplines
File Size : 20. 54 MB
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Persuasion

Author : Daniel J. O'Keefe
ISBN : 9781483315102
Genre : Language Arts & Disciplines
File Size : 49. 61 MB
Format : PDF, Kindle
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Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Transformative Consumer Research For Personal And Collective Well Being

Author : David Glen Mick
ISBN : 9781136698743
Genre : Business & Economics
File Size : 76. 4 MB
Format : PDF, Kindle
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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

The Handbook Of Persuasion And Social Marketing 3 Volumes

Author : David W. Stewart
ISBN : 9781440804052
Genre : Business & Economics
File Size : 88. 5 MB
Format : PDF, Kindle
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

The Oxford Handbook Of Behavioral Economics And The Law

Author : Eyal Zamir
ISBN : 9780199945481
Genre : Psychology
File Size : 45. 95 MB
Format : PDF, ePub
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The past twenty years have witnessed a surge in behavioral studies of law and law-related issues. These studies have challenged the application of the rational-choice model to legal analysis and introduced a more accurate and empirically grounded model of human behavior. This integration of economics, psychology, and law is breaking exciting new ground in legal theory and the social sciences, shedding a new light on age-old legal questions as well as cutting edge policy issues. The Oxford Handbook of Behavioral Economics and Law brings together leading scholars of law, psychology, and economics to provide an up-to-date and comprehensive analysis of this field of research, including its strengths and limitations as well as a forecast of its future development. Its 29 chapters organized in four parts. The first part provides a general overview of behavioral economics. The second part comprises four chapters introducing and criticizing the contribution of behavioral economics to legal theory. The third part discusses specific behavioral phenomena, their ramifications for legal policymaking, and their reflection in extant law. Finally, the fourth part analyzes the contribution of behavioral economics to fifteen legal spheres ranging from core doctrinal areas such as contracts, torts and property to areas such as taxation and antitrust policy.

Simpler

Author : Cass R. Sunstein
ISBN : 9781476726601
Genre : Biography & Autobiography
File Size : 51. 50 MB
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Draws on behavioral psychology and economics to trace U.S. policy changes that reflect smarter and simpler government practices while preserving freedom of choice in areas ranging from mortgages and student loans to food labeling and health care.

Behavioral Economics And Public Health

Author : Christina A. Roberto
ISBN : 9780199398485
Genre : Medical
File Size : 81. 48 MB
Format : PDF
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Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

Marketing Nutrition

Author : Brian Wansink
ISBN : 9780252092794
Genre : Health & Fitness
File Size : 54. 42 MB
Format : PDF, Kindle
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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Journal Of Public Policy Marketing Jpp M

Author :
ISBN : CORNELL:31924083441257
Genre : Marketing
File Size : 29. 3 MB
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