leveraging consumer psychology for effective health communications the obesity challenge the obesity challenge

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Leveraging Consumer Psychology For Effective Health Communications The Obesity Challenge

Author : Rajeev Batra
ISBN : 9781317466154
Genre : Computers
File Size : 83. 96 MB
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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Health Communication Message Design

Author : Hyunyi Cho
ISBN : 9781412986557
Genre : Language Arts & Disciplines
File Size : 27. 68 MB
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Transformative Consumer Research For Personal And Collective Well Being

Author : David Glen Mick
ISBN : 9781136698743
Genre : Business & Economics
File Size : 38. 75 MB
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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

The Handbook Of Persuasion And Social Marketing 3 Volumes

Author : David W. Stewart
ISBN : 9781440804052
Genre : Business & Economics
File Size : 83. 20 MB
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Simpler

Author : Cass R. Sunstein
ISBN : 9781476726618
Genre : Political Science
File Size : 52. 28 MB
Format : PDF, Kindle
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Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.

Marketing Nutrition

Author : Brian Wansink
ISBN : 9780252092794
Genre : Health & Fitness
File Size : 63. 88 MB
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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Essen Ohne Sinn Und Verstand

Author : Brian Wansink
ISBN : 9783593403779
Genre : Social Science
File Size : 39. 65 MB
Format : PDF
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Es wird gegessen, was auf den Tisch kommt, und es wird auch aufgegessen – bis zum bitteren Ende. Die Gründe, warum, was und wie viel wir essen, sind vielfältig. Nur wenn wir sie kennen, haben wir eine Chance, unsere Gewohnheiten zu ändern.

Leadership Challenge

Author : James M. Kouzes
ISBN : 3527503749
Genre : Executive ability
File Size : 27. 73 MB
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Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.

Journal Of Public Policy Marketing Jpp M

Author :
ISBN : CORNELL:31924083441257
Genre : Marketing
File Size : 37. 79 MB
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Die Evolution Der Kooperation

Author : Robert Axelrod
ISBN : 9783486851748
Genre : Philosophy
File Size : 46. 54 MB
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Wie ist Kooperation möglich in einer Welt von Egoisten, in der es keine zentrale Autorität gibt? Axelrod entwickelt aus der Spieltheorie - auf der Basis des "Gefangenendilemmas" - eine verblüffende Lösung. Nicht die raffinierteste, auch nicht die aggressivste, nicht die sanfteste Strategie sichert langfristig Erfolg, sondern die grundsätzlich wohlwollende, aber stets vergeltungsbereite: TIT FOR TAT, "wie Du mir, so ich Dir". Axelrod schließt daraus, dass in der globalen arbeitsteiligen Wirtschaftsweise geradezu ein innerer Zwang zur Kooperation besteht. Gewinnbringende Kooperationen sind für Unternehmen nützlicher als blinder Wettbewerb.

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