law advertising a guide to current legal issues

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Law Advertising

Author : Dean K. Fueroghne
ISBN : 9781442244894
Genre : Business & Economics
File Size : 52. 88 MB
Format : PDF, Kindle
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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Law Advertising

Author : Dean Keith Fueroghne
ISBN : UOM:39015034425903
Genre : Advertising laws
File Size : 24. 39 MB
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In an entertaining and informative style, it explains legal reasoning in areas such as: trademarks, copyright regulation, product liability, comparative advertising, contracts, contests, sweepstakes, guarantees and more.

E Study Guide For Law And Psychology Current Legal Issues Volume 9 By Belinda Brooks Gordon Isbn 9780199211395

Author : Cram101 Textbook Reviews
ISBN : 9781467226295
Genre : Education
File Size : 20. 40 MB
Format : PDF, ePub
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Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Nab Legal Guide To Broadcast Law And Regulation

Author : Jean Benz
ISBN : 9781136030987
Genre : Biography & Autobiography
File Size : 24. 51 MB
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To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.

The Legal Guide To E Business

Author : Jacqueline Klosek
ISBN : 1567204031
Genre : Law
File Size : 22. 91 MB
Format : PDF, Mobi
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This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

Nonprofit Law

Author : Willard L. Boyd (III)
ISBN : 1634259491
Genre : Charitable uses, trusts, and foundations
File Size : 52. 29 MB
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This book covers the formation, tax, governance, and documentation issues [of nonprofit organizations] ... and addresses some other areas, including mergers and sale of assets of nonprofits as well as dissolution of nonprofits. -- From the author's preface.

Magill S Legal Guide

Author : Timothy L. Hall
ISBN : STANFORD:36105060206864
Genre : Law
File Size : 59. 53 MB
Format : PDF
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Volume 1.

Law And Language

Author : Michael Freeman
ISBN : 9780199673667
Genre : Law
File Size : 29. 34 MB
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Law and Language, the latest volume in the Current Legal Issues series, contains a broad range of essays by scholars interested in the interactions between law and language. This volume examines the themes of truth in language and the law, and the role of language in different areas of law, including contract and criminal law.

The Lawyer S Guide To Effective Yellow Pages Advertising

Author : Kerry Randall
ISBN : 1590316215
Genre : Business & Economics
File Size : 37. 30 MB
Format : PDF, ePub, Docs
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Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.

Legal Guide For Police

Author : Jeffery T. Walker
ISBN : 9781317533108
Genre : Social Science
File Size : 47. 35 MB
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Legal Guide for Police, 10th edition, is a valuable tool for criminal justice students and law enforcement professionals, bringing them up-to-date with developments in the law of arrest, search and seizure, police authority to detain, questioning suspects and pretrial identification procedures, police power and its limitations, and civil liability of police officers and agencies. Including specific case examples, this revised edition provides the most current information for students and law enforcement professionals needing to develop a modern understanding of the law. Authors Walker and Hemmens have added introductory and summary chapters to this edition, which aid readers in understanding the context, importance, and applicability of the case law. All chapters have been updated to reflect U.S. Supreme Court decisions up to and including the 2013 term of court. Among the important new cases covered are: Bailey v. United States (2013), Berghuis v. Thompkins (2010), Kentucky v. King (2010), Maryland v. King (2013), and Michigan v. Bryant (2011). A helpful Appendix contains the Bill of Rights and the Fourteenth Amendment, and a Table of Cases lists every case referenced in the text.

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