integrating social media into business practice applications management and models

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Integrating Social Media Into Business Practice Applications Management And Models

Author : Lee, In
ISBN : 9781466661837
Genre : Business & Economics
File Size : 21. 51 MB
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"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Marketing And Consumer Behavior Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781466673588
Genre : Business & Economics
File Size : 64. 24 MB
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Organizational Culture And Behavior Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522519140
Genre : Business & Economics
File Size : 69. 44 MB
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The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.

Diverse Methods In Customer Relationship Marketing And Management

Author : Lee, In
ISBN : 9781522556206
Genre : Business & Economics
File Size : 87. 92 MB
Format : PDF, Mobi
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

International Business Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781466698154
Genre : Business & Economics
File Size : 64. 90 MB
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Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.

Handbook Of Research On Integrating Social Media Into Strategic Marketing

Author : Hajli, Nick
ISBN : 9781466683549
Genre : Business & Economics
File Size : 75. 37 MB
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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Mining And Analyzing Social Networks

Author : I-Hsien Ting
ISBN : 9783642134210
Genre : Computers
File Size : 67. 80 MB
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Mining social networks has now becoming a very popular research area not only for data mining and web mining but also social network analysis. Data mining is a technique that has the ability to process and analyze large amount of data and by this to discover valuable information from the data. In recent year, due to the growth of social communications and social networking websites, data mining becomes a very important and powerful technique to process and analyze such large amount of data. Thus, this book will focus upon Mining and Analyzing social network. Some chapters in this book are extended from the papers that presented in MSNDS2009 (the First International Workshop on Mining Social Networks for Decision Support) and SNMABA2009 ((The International Workshop on Social Networks Mining and Analysis for Business Applications)). In addition, we also sent invitations to researchers that are famous in this research area to contribute for this book. The chapters of this book are introduced as follows: In chapter 1-Graph Model for Pattern Recognition in Text, Qin Wu et al. present a novel approach that uses a weighted directed multigraph for text pattern recognition. In the proposed methodology, a weighted directed multigraph model has been set up by using the distances between the keywords as the weights of arcs as well a keyword-frequency distance based algorithm has also been introduced. Case studies are also included in this chapter to show the performance is better than traditional means.

Open Networked I Learning

Author : Gianluca Elia
ISBN : 1441968547
Genre : Computers
File Size : 69. 65 MB
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Open Source Applications Springer Book Series Editor: Ernesto Damiani, University of Milan, Italy http://sesar.dti.unimi.it/ossbook/ A new overall interdisciplinary framework called “i learning” integrates managerial organization and technology aspects also known as “technology enhanced learning”. Open Networked "i Learning": Models and Cases of “Next-Gen” Learning begins its investigation with the important changes that have recently occurred within the management, technology and society fields. Social and cultural aspects of society that influence the “dynamics” and the “styles” of the learning processes are presented as well. The last section of this edited volume focuses on possible future scenarios of the learning processes by describing the main models, processes, tools, technologies, and involved organizations. Open Networked "i Learning": Models and Cases of “Next-Gen” Learning is suitable for advanced under- and graduate level students and professors concentrating on computer science, engineering and business management as a secondary text or reference book. Professionals and researchers who work in the related industry of technology enhanced learning will find this book useful as well.

Social Media The Good The Bad And The Ugly

Author : Yogesh K. Dwivedi
ISBN : 9783319452340
Genre : Computers
File Size : 44. 60 MB
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This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Handbook Of Research On Business Social Networking Organizational Managerial And Technological Dimensions

Author : Cruz-Cunha, Maria Manuela
ISBN : 9781613501696
Genre : Business & Economics
File Size : 67. 64 MB
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Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

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