integrating social media into business practice applications management and models

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Integrating Social Media Into Business Practice Applications Management And Models

Author : Lee, In
ISBN : 9781466661837
Genre : Business & Economics
File Size : 27. 39 MB
Format : PDF
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"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Social Entrepreneurship Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522581833
Genre : Business & Economics
File Size : 71. 50 MB
Format : PDF, Docs
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Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Marketing And Consumer Behavior Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781466673588
Genre : Business & Economics
File Size : 45. 93 MB
Format : PDF, Mobi
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Diverse Methods In Customer Relationship Marketing And Management

Author : Lee, In
ISBN : 9781522556206
Genre : Business & Economics
File Size : 67. 9 MB
Format : PDF, ePub, Docs
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Organizational Culture And Behavior Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522519140
Genre : Business & Economics
File Size : 53. 6 MB
Format : PDF, Kindle
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The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.

Handbook Of Research On Integrating Social Media Into Strategic Marketing

Author : Hajli, Nick
ISBN : 9781466683549
Genre : Business & Economics
File Size : 43. 91 MB
Format : PDF, Docs
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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Systemic Management For Intelligent Organizations

Author : Stefan N. Grösser
ISBN : 9783642292439
Genre : Business & Economics
File Size : 43. 15 MB
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This collection of essays offers ideas and exemplary case studies from experts in systemic management, organizational cybernetics, and system dynamics for meeting the challenges in socio-economic systems. The book was compiled to honour the academic achievement of Markus Schwaninger, a leading protagonist in developing the field of systemic management and organizational cybernetics.

Mining And Analyzing Social Networks

Author : I-Hsien Ting
ISBN : 9783642134210
Genre : Computers
File Size : 25. 78 MB
Format : PDF
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Mining social networks has now becoming a very popular research area not only for data mining and web mining but also social network analysis. Data mining is a technique that has the ability to process and analyze large amount of data and by this to discover valuable information from the data. In recent year, due to the growth of social communications and social networking websites, data mining becomes a very important and powerful technique to process and analyze such large amount of data. Thus, this book will focus upon Mining and Analyzing social network. Some chapters in this book are extended from the papers that presented in MSNDS2009 (the First International Workshop on Mining Social Networks for Decision Support) and SNMABA2009 ((The International Workshop on Social Networks Mining and Analysis for Business Applications)). In addition, we also sent invitations to researchers that are famous in this research area to contribute for this book. The chapters of this book are introduced as follows: In chapter 1-Graph Model for Pattern Recognition in Text, Qin Wu et al. present a novel approach that uses a weighted directed multigraph for text pattern recognition. In the proposed methodology, a weighted directed multigraph model has been set up by using the distances between the keywords as the weights of arcs as well a keyword-frequency distance based algorithm has also been introduced. Case studies are also included in this chapter to show the performance is better than traditional means.

Open Networked I Learning

Author : Gianluca Elia
ISBN : 1441968547
Genre : Computers
File Size : 28. 11 MB
Format : PDF
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Open Source Applications Springer Book Series Editor: Ernesto Damiani, University of Milan, Italy http://sesar.dti.unimi.it/ossbook/ A new overall interdisciplinary framework called “i learning” integrates managerial organization and technology aspects also known as “technology enhanced learning”. Open Networked "i Learning": Models and Cases of “Next-Gen” Learning begins its investigation with the important changes that have recently occurred within the management, technology and society fields. Social and cultural aspects of society that influence the “dynamics” and the “styles” of the learning processes are presented as well. The last section of this edited volume focuses on possible future scenarios of the learning processes by describing the main models, processes, tools, technologies, and involved organizations. Open Networked "i Learning": Models and Cases of “Next-Gen” Learning is suitable for advanced under- and graduate level students and professors concentrating on computer science, engineering and business management as a secondary text or reference book. Professionals and researchers who work in the related industry of technology enhanced learning will find this book useful as well.

Listen First

Author : Stephen D. Rappaport
ISBN : 1118033744
Genre : Business & Economics
File Size : 44. 21 MB
Format : PDF, ePub
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LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers—what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable—or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start—and act on—listening.

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