innovation games creating breakthrough products through collaborative play

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Innovation Games

Author : Luke Hohmann
ISBN : 9780132702225
Genre : Computers
File Size : 35. 23 MB
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Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

The Mythical Man Month

Author : Frederick Phillips Brooks
ISBN : UOM:49015002477744
Genre : Computers
File Size : 79. 56 MB
Format : PDF, ePub
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No book on software project management has been as influential and timeless as The Mythical Man-Month. Blending software engineering facts with thought-provoking personal opinions, author Fred Brooks offers insight into managing the development of complex computer systems. In this twentieth anniversary edition, the original text is accompanied by Fred Brooks' current advice and thoughts based on the newest developments in the computer industry. In four added chapters, including his 1986 article, No Silver Bullet, Brooks asks whether there is yet a silver bullet for software productivity and gives his latest opinions on the mythical man-month.

Human Benefit Through The Diffusion Of Information Systems Design Science Research

Author : Jan Pries-Heje
ISBN : 9783642121128
Genre : Computers
File Size : 23. 17 MB
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This book constitutes the proceedings of the 2010 Joint International Working C- ference of the International Federation for Information Processing Working Groups 8.2 and 8.6. Both working groups are part of IFIP Technical Committee 8, the tech- cal committee addressing the field of Information Systems. IFIP WG 8.2, the Inter- tion of Information Systems and Organizations, was established in 1977. IFIP WG 8.6, Diffusion, Transfer and Implementation of Information Technology, was est- lished in 1994. In accordance with their respective themes, both IFIP WG 8.2 and IFIP WG 8.6 have long had an interest in the human impact of information systems. In December 1998, they held a joint working conference in Helsinki, Finland, on the theme “Inf- mation Systems: Current Issues and Future Challenges.” The two working groups’ joint interest in and collaboration on research concerning the human side of IS is c- tinued and extended through this joint working conference, held on the campus of Curtin University of Technology, from March 30 to April 1, 2010, in Perth, Western Australia. This conference, “Human Benefit Through the Diffusion of Information Systems Design Science Research,” combines the traditional themes of the two working groups with the growing interest within the IS research field in the area of design science research.

Handbook Of Research On Serious Games As Educational Business And Research Tools

Author : Cruz-Cunha, Maria Manuela
ISBN : 9781466601505
Genre : Education
File Size : 84. 34 MB
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"This book presents research on the most recent technological developments in all fields of knowledge or disciplines of computer games development, including planning, design, development, marketing, business management, users and behavior"--Provided by publisher.

The Art Of Software Innovation

Author : Minna Pikkarainen
ISBN : 364221049X
Genre : Computers
File Size : 87. 78 MB
Format : PDF, Mobi
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Imagine that you are the CEO of a software company. You know you compete in an environment that does not permit you to treat innovation as a secondary issue. But how should you manage your software innovation to get the most out of it? This book will provide you with the answer. Software innovation is multifaceted and the approaches used by companies can be very different. The team of authors that wrote this book took the assumption that there is no such thing as a universal software engineering process or innovation process. Some things work well for a certain company, others do not. The book is organized around what the authors call eight fundamental practice areas for innovation with software. Each practice area contains a number of activities that can help companies to master that practice area. It also contains industrial experience reports that illustrate the applicability of these practice areas in software companies and is structured in such a way that you can select and read only those practice areas that are relevant to your company. The book is written with an industrial target audience in mind. Its most important goal is to challenge companies by offering them a framework to become more innovation-driven, rather than engineering-driven. Intrigued? Here you will find details of what you and your company can do to understand, implement, and sustain continuous innovation.

Leading And Managing In Silicon Valley

Author : Thomas Hempel
ISBN : 0615283659
Genre : Business & Economics
File Size : 37. 14 MB
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Containing the ideas, practices, and histories of Silicon Valley vice presidents, directors, and chief technical officers with more than 400 man-years of experience running engineering teams, this resource discusses everything one needs to know to successfully operate a hi-tech engineering organization.

Jpt Journal Of Petroleum Technology

Author :
ISBN : STANFORD:36105132736401
Genre : Petroleum engineering
File Size : 22. 75 MB
Format : PDF
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Trademark

Author :
ISBN : UCSD:31822032732141
Genre : Foreign trade promotion
File Size : 57. 20 MB
Format : PDF, Kindle
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The Software Encyclopedia

Author :
ISBN : STANFORD:36105123844826
Genre : Computer industry
File Size : 85. 62 MB
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Mastering The Complex Sale

Author : Jeff Thull
ISBN : 0470632593
Genre : Business & Economics
File Size : 71. 45 MB
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Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

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