in defense of negativity attack ads in presidential campaigns studies in communication media and public opinion

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In Defense Of Negativity

Author : John G. Geer
ISBN : 0226285006
Genre : Political Science
File Size : 43. 64 MB
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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Sourcebook For Political Communication Research

Author : Erik P. Bucy
ISBN : 9781317709343
Genre : Language Arts & Disciplines
File Size : 21. 4 MB
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The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Routledge Handbook Of Political Advertising

Author : Christina Holtz-Bacha
ISBN : 9781317439783
Genre : Political Science
File Size : 56. 53 MB
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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Media Effects

Author : Jennings Bryant
ISBN : 9781135591106
Genre : Language Arts & Disciplines
File Size : 21. 63 MB
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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Controlling The Message

Author : Victoria A. Farrar-Myers
ISBN : 9781479886630
Genre : Political Science
File Size : 39. 32 MB
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Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

The British National Bibliography

Author : Arthur James Wells
ISBN : UOM:39015066099238
Genre : English literature
File Size : 88. 71 MB
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Bibliographie Internationale De Science Politique

Author :
ISBN : UOM:39015081505474
Genre : Political science
File Size : 60. 56 MB
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American Book Publishing Record

Author :
ISBN : UOM:39015066180392
Genre : American literature
File Size : 77. 30 MB
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Degrees Of Democracy

Author : Stuart Neil Soroka
ISBN : 0521687896
Genre : Political Science
File Size : 53. 92 MB
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This book develops and tests a "thermostatic" model of public opinion and policy, in which preferences for policy both drive and adjust to changes in policy. The representation of opinion in policy is central to democratic theory and everyday politics. So too is the extent to which public preferences are informed and responsive to changes in policy. The coexistence of both "public responsiveness" and "policy representation" is thus a defining characteristic of successful democratic governance, and the subject of this book. The authors examine both responsiveness and representation across a range of policy domains in the United States, the United Kingdom, and Canada. The story that emerges is one in which representative democratic government functions surprisingly well, though there are important differences in the details. Variations in public responsiveness and policy representation responsiveness are found to reflect the "salience" of the different domains and governing institutions - specifically, presidentialism (versus parliamentarism) and federalism (versus unitary government).

Pulp Politics

Author : Glenn W. Richardson
ISBN : 0742501000
Genre : Political Science
File Size : 28. 91 MB
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