how voters decide information processing in election campaigns cambridge studies in public opinion and political psychology

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How Voters Decide

Author : Richard R. Lau
ISBN : 9781139456869
Genre : Political Science
File Size : 87. 39 MB
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This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

How Voters Decide

Author :
ISBN : 0511225644
Genre : Elections
File Size : 85. 60 MB
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New Directions In Public Opinion

Author : Adam J. Berinsky
ISBN : 9781317684206
Genre : Political Science
File Size : 35. 60 MB
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The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second edition of New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Each contributor has made substantive revisions to their chapters, and three chapters have been added on genetics and biology, immigration, and political extremism and the Tea Party. Suitable for use as a main textbook or in tandem with a lengthier survey, this book comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.

The Rationalizing Voter

Author : Milton Lodge
ISBN : 9781107067059
Genre : Political Science
File Size : 79. 9 MB
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Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

Citizens Politics And Social Communication

Author : R. Robert Huckfeldt
ISBN : 0521452988
Genre : Political Science
File Size : 65. 48 MB
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Democratic politics is a collective enterprise, not simply because individual votes are counted to determine winners, but more fundamentally because the individual exercise of citizenship is an interdependent undertaking. Citizens argue with one another and they generally arrive at political decisions through processes of social interaction and deliberation. This book is dedicated to investigating the political implications of interdependent citizens within the context of the 1984 presidential campaign as it was experienced in the metropolitan area of South Bend, Indiana. Hence this is a community study in the fullest sense of the term. National politics is experienced locally through a series of filters unique to a particular setting and its consequences for the exercise of democratic citizenship.

Catastrophic Politics

Author : Lonna Rae Atkeson
ISBN : 9781107021129
Genre : Business & Economics
File Size : 85. 38 MB
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Shocking moments in society create an extraordinary environment that permits political and opinion changes that are unlikely during times of normal politics. Strong emotions felt by the public during catastrophes - even if experienced only vicariously through media coverage - are a powerful motivator of public opinion and activism. By examining public opinion during one extraordinary event, the aftermath of Hurricane Katrina, Lonna Rae Atkeson and Cherie D. Maestas show how media information interacts with emotion in shaping a wide range of political opinions about government and political leaders.

Affluence And Influence

Author : Martin Gilens
ISBN : 9781400844821
Genre : Political Science
File Size : 79. 49 MB
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Can a country be a democracy if its government only responds to the preferences of the rich? In an ideal democracy, all citizens should have equal influence on government policy--but as this book demonstrates, America's policymakers respond almost exclusively to the preferences of the economically advantaged. Affluence and Influence definitively explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. With sharp analysis and an impressive range of data, Martin Gilens looks at thousands of proposed policy changes, and the degree of support for each among poor, middle-class, and affluent Americans. His findings are staggering: when preferences of low- or middle-income Americans diverge from those of the affluent, there is virtually no relationship between policy outcomes and the desires of less advantaged groups. In contrast, affluent Americans' preferences exhibit a substantial relationship with policy outcomes whether their preferences are shared by lower-income groups or not. Gilens shows that representational inequality is spread widely across different policy domains and time periods. Yet Gilens also shows that under specific circumstances the preferences of the middle class and, to a lesser extent, the poor, do seem to matter. In particular, impending elections--especially presidential elections--and an even partisan division in Congress mitigate representational inequality and boost responsiveness to the preferences of the broader public. At a time when economic and political inequality in the United States only continues to rise, Affluence and Influence raises important questions about whether American democracy is truly responding to the needs of all its citizens.

Close To Home

Author : Jennifer Fitzgerald
ISBN : 9781108421539
Genre : Political Science
File Size : 43. 82 MB
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Argues that radical right voting in Europe is rooted in people's feelings of attachment to and defensiveness of their local communities.

Partisan Priorities

Author : Patrick J. Egan
ISBN : 9781107042582
Genre : Political Science
File Size : 55. 34 MB
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Partisan Priorities investigates issue ownership, showing that American political parties deliver neither superior performance nor popular policies on the issues they 'own'.

Follow The Leader

Author : Gabriel S. Lenz
ISBN : 9780226472157
Genre : Political Science
File Size : 32. 75 MB
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In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters, and episodes of economic boom and bust. Noting important shifts in voters’ knowledge and preferences as a result of these events, he finds that, while citizens do assess politicians based on their performance, their policy positions actually matter much less. Even when a policy issue becomes highly prominent, voters rarely shift their votes to the politician whose position best agrees with their own. In fact, Lenz shows, the reverse often takes place: citizens first pick a politician and then adopt that politician’s policy views. In other words, they follow the leader. Based on data drawn from multiple countries, Follow the Leader? is the most definitive treatment to date of when and why policy and performance matter at the voting booth, and it will break new ground in the debates about democracy.

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