how voters decide information processing in election campaigns cambridge studies in public opinion and political psychology

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How Voters Decide

Author : Richard R. Lau
ISBN : 9781139456869
Genre : Political Science
File Size : 68. 9 MB
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This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

How Voters Decide

Author :
ISBN : 0511225644
Genre : Elections
File Size : 45. 12 MB
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New Directions In Public Opinion

Author : Adam J. Berinsky
ISBN : 9781317684206
Genre : Political Science
File Size : 50. 25 MB
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The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second edition of New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Each contributor has made substantive revisions to their chapters, and three chapters have been added on genetics and biology, immigration, and political extremism and the Tea Party. Suitable for use as a main textbook or in tandem with a lengthier survey, this book comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.

Catastrophic Politics

Author : Lonna Rae Atkeson
ISBN : 9781107021129
Genre : Business & Economics
File Size : 51. 26 MB
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Shocking moments in society create an extraordinary environment that permits political and opinion changes that are unlikely during times of normal politics. Strong emotions felt by the public during catastrophes - even if experienced only vicariously through media coverage - are a powerful motivator of public opinion and activism. By examining public opinion during one extraordinary event, the aftermath of Hurricane Katrina, Lonna Rae Atkeson and Cherie D. Maestas show how media information interacts with emotion in shaping a wide range of political opinions about government and political leaders.

Affluence And Influence

Author : Martin Gilens
ISBN : 9781400844821
Genre : Political Science
File Size : 26. 88 MB
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Can a country be a democracy if its government only responds to the preferences of the rich? In an ideal democracy, all citizens should have equal influence on government policy--but as this book demonstrates, America's policymakers respond almost exclusively to the preferences of the economically advantaged. Affluence and Influence definitively explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. With sharp analysis and an impressive range of data, Martin Gilens looks at thousands of proposed policy changes, and the degree of support for each among poor, middle-class, and affluent Americans. His findings are staggering: when preferences of low- or middle-income Americans diverge from those of the affluent, there is virtually no relationship between policy outcomes and the desires of less advantaged groups. In contrast, affluent Americans' preferences exhibit a substantial relationship with policy outcomes whether their preferences are shared by lower-income groups or not. Gilens shows that representational inequality is spread widely across different policy domains and time periods. Yet Gilens also shows that under specific circumstances the preferences of the middle class and, to a lesser extent, the poor, do seem to matter. In particular, impending elections--especially presidential elections--and an even partisan division in Congress mitigate representational inequality and boost responsiveness to the preferences of the broader public. At a time when economic and political inequality in the United States only continues to rise, Affluence and Influence raises important questions about whether American democracy is truly responding to the needs of all its citizens.

Partisan Priorities

Author : Patrick J. Egan
ISBN : 9781107042582
Genre : Political Science
File Size : 84. 72 MB
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Partisan Priorities investigates issue ownership, showing that American political parties deliver neither superior performance nor popular policies on the issues they 'own'.

Citizen Politics

Author : Russell J. Dalton
ISBN : 9781483321431
Genre : Political Science
File Size : 84. 22 MB
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Now, more than ever, people drive the democratic process. What people think of their government and its leaders, how (or whether) they vote, and what they do or say about a host of political issues greatly affect the further strengthening or erosion of democracy and democratic ideals. This fully updated new sixth edition of Citizen Politics: Public Opinion and Political Parties in Advanced Industrial Democracies, by Russell J. Dalton, continues to offer the only truly comparative study of political attitudes and behavior in the United States, Great Britain, France, and Germany. In addition to its comprehensive, thematic examination of political values, political activity, voting, and public images of government within a cross-national context, Citizen Politics explores new forms of political activity, such as Internet-based activism and new forms of political consumerism. All chapters have been updated with the latest research and empirical evidence. Further, Dalton includes new discussions of citizen sophistication and its implications for democratic citizenship.

Quill Scroll

Author :
ISBN : NWU:35556039061841
Genre : Journalism
File Size : 32. 67 MB
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American Book Publishing Record

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ISBN : UOM:39015066180418
Genre : American literature
File Size : 67. 8 MB
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The Rationalizing Voter

Author : Milton Lodge
ISBN : 9781107067059
Genre : Political Science
File Size : 30. 66 MB
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Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

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