how to do critical discourse analysis a multimodal introduction

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How To Do Critical Discourse Analysis

Author : David Machin
ISBN : 9781446258415
Genre : Social Science
File Size : 24. 94 MB
Format : PDF
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"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

How To Do Critical Discourse Analysis

Author : David Machin
ISBN : 9780857028921
Genre : Social Science
File Size : 89. 62 MB
Format : PDF
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Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

How To Do Critical Discourse Analysis

Author : David Machin
ISBN : OCLC:851340500
Genre :
File Size : 81. 2 MB
Format : PDF, ePub, Mobi
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How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the..

Introduction To Multimodal Analysis

Author : David Machin
ISBN : 9781350019355
Genre : Language Arts & Disciplines
File Size : 70. 2 MB
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Introduction to Multimodal Analysis is a unique and accessible textbook that clearly and critically explains this groundbreaking approach to visual analysis. Each chapter outlines the tools for analysis and takes the reader through examples of analysis, providing a model that can then be followed. All visual media compositions, such as photographs, advertisements, newspapers and websites, are carefully designed. A photograph of a soldier, an advertisement for a car, a magazine cover or the opening titles to a news programme are thought out to create the appropriate effect. Designers use semiotic tools such as colour, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyse. Multimodal analysis looks at the separate components of this language to build up a toolkit for analysing the grammar of visual design. The book includes an assessment of the claim that there is a visual grammar and important differences between images and language and the way they create meaning are identified. Including images throughout and a colour plate section, Introduction to Multimodal Analysis is an essential resource for students studying multimodality within visual communication in media and cultural studies, critical discourse analysis, journalism studies or linguistics.

An Introduction To Critical Discourse Analysis In Education

Author : Rebecca Rogers
ISBN : 9781136861482
Genre : Education
File Size : 61. 45 MB
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Accessible yet theoretically rich, this landmark text introduces key concepts and issues in critical discourse analysis and situates these within the field of educational research. The book invites readers to consider the theories and methods of three major traditions in critical discourse studies – discourse analysis, critical discourse analysis, and multimodal discourse analysis -- through the empirical work of leading scholars in the field. Beyond providing a useful overview, it contextualizes CDA in a wide range of learning environments and identifies how CDA can shed new insights on learning and social change. Detailed analytic procedures are included – to demystify the process of conducting CDA, to invite conversations about issues of trustworthiness of interpretations and their value to educational contexts, and to encourage researchers to build on the scholarship in critical discourse studies. This edition features a new structure; a touchstone chapter in each section by a recognized expert (Gee, Fairclough, Kress); and a stronger international focus on both theories and methods. NEW! Companion Website with Chapter Extensions; Interviews; Bibliographies; and Resources for Teaching Critical Discourse Analysis.

Methods Of Critical Discourse Studies

Author : Ruth Wodak
ISBN : 9781473934252
Genre : Social Science
File Size : 51. 65 MB
Format : PDF, Kindle
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This is a sophisticated and nuanced introduction to critical discourse analysis (CDA) that covers a range of topics in an accessible, engaging style. With international examples and an interdisciplinary approach, readers gain a rich understanding of the many angles into critical discourse analysis, the fundamentals of how analysis works and examples from written texts, online data and images. This new edition: expands coverage of multimodality adds two new chapters on social media and analysis of online data supports learning with a guided introduction to each chapter includes a new and extended glossary Clearly written, practical and rigorous in its approach, this book is the ideal companion when embarking on research that focuses on discourse and meaning-making. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

The Language Of Crime And Deviance

Author : Andrea Mayr
ISBN : 9781441158772
Genre : Language Arts & Disciplines
File Size : 46. 93 MB
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Looks at the study of crime and deviance through written, spoken and visual representation.

Critical Discourse Analysis

Author : Terry Locke
ISBN : 9781441121783
Genre : Social Science
File Size : 84. 23 MB
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This introductory text explains the use of critical discourse analysis (CDA) as a research methodology. Beginning with an explanation of the key words and theories behind CDA and how these can be used in research, Terry Locke proceeds to provide a lucid demonstration of the application of these series to both interpretation of print text and the analysis of conversations. The book is an essential guide for students encountering critical discourse analysis for the first time.

Methods For Critical Discourse Analysis

Author : Ruth Wodak
ISBN : 1446244083
Genre : Social Science
File Size : 84. 79 MB
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Methods of Critical Discourse Analysis provides a concise, comprehensible and thoroughly up-to-date introduction to CDA, appropriate for both novice and experienced researchers. This new edition has been updated throughout, with a new introduction contextualizing the development of the CDA approach, and two entirely new chapters on the 'social actor approach' to CDA and the use of quantitative corpus linguistic methods. The editors have brought together contributions from leading experts in the field, who each introduce their own approaches to CDA. Examples are included throughout, demonstrating the value of the method in analyzing a variety of genres of written material on a whole range of topics, including global warming, leadership in management, and globalization. This book will be of great interest to students and researchers in linguistics, sociology and psychology interested in interdisciplinary approaches to coping with topical social problems.

Critical Discourse Studies And Technology

Author : Ian Roderick
ISBN : 9781472569516
Genre : Language Arts & Disciplines
File Size : 90. 24 MB
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Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

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