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Principles Of Marketology Volume 2

Author : Hashem Aghazadeh
ISBN : 9781137548337
Genre : Business & Economics
File Size : 88. 51 MB
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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

What The Customer Wants You To Know

Author : Ram Charan
ISBN : 9781101216330
Genre : Business & Economics
File Size : 52. 42 MB
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From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling which Charan calls value creation selling-that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: • Gain a deeper knowledge of your customer's problems • Understand how your customer's company really makes decisions • Help your customer improve margins and drive revenue growth • Connect sales with other key functions such as finance and manufacturing • Come up with new customized offerings • Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started. From the Hardcover edition.

Leading Edge Marketing Research

Author : Robert J. Kaden
ISBN : 9781412991315
Genre : Business & Economics
File Size : 84. 7 MB
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Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Computers Helping People With Special Needs

Author : Klaus Miesenberger
ISBN : 9783319412641
Genre : Computers
File Size : 75. 95 MB
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The two volume set LNCS 9758 and 9759, constitutes the refereed proceedings of the 15th International Conference on Computers Helping People with Special Needs, ICCHP 2015, held in Linz, Austria, in July 2016. The 115 revised full papers and 48 short papers presented were carefully reviewed and selected from 239 submissions. The papers included in the first volume are organized in the following topical sections: Art Karshmer lectures in access to mathematics, science and engineering; technology for inclusion and participation; mobile apps and platforms; accessibility of web and graphics; ambient assisted living (AAL) for aging and disability; the impact of PDF/UA on accessible PDF; standard tools and procedures in accessible e-book production; accessible e-learning – e-learning for accessibility/AT; inclusive settings, pedagogies and approaches in ICT-based learning for disabled and non-disabled people; digital games accessibility; user experience and emotions for accessibility (UEE4A).

Ultimate Guide To Facebook Advertising

Author : Perry Marshall
ISBN : 9781599185460
Genre : Business & Economics
File Size : 53. 42 MB
Format : PDF, ePub, Docs
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"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

Author : مالكولم غلادويل
ISBN : 9953294844
Genre : Decision-making
File Size : 87. 4 MB
Format : PDF, ePub
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Market Like You Mean It

Author : Al Lautenslager
ISBN : 9781613082737
Genre : Business & Economics
File Size : 45. 82 MB
Format : PDF, Kindle
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Author : Steven D. Levitt
ISBN : 9789960543932
Genre : Business & Economics
File Size : 73. 79 MB
Format : PDF, Kindle
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أيهما أشد خطراً، المسدس أم حوض السباحة؟ ما هي الأشياء المشتركة بين معلمي المدارس ومصارعي السومو؟ لماذا ما يزال تجار المخدرات يعيشون مع أمهاتهم؟ ما هو مقدار اهتمام الوالدين حقاً؟ ما هو تأثير قضية «رو» و«ويد» في جرائم العنف؟ قد لا تبدو هذه الأسئلة مثل الأسئلة النمطية التي يسألها الاقتصادي، لكن ستيفن د. ليفيت ليس اقتصادياً نمطياً؛ إنه عالم شجاع أكثر من أي شيء آخر، يدرس المادة والأحاجي في الحياة اليومية ــ من الغش والجريمة إلى الرياضة وتربية الأطفال ــ وتقوم استنتاجاته عادة على قلب الحكمة التقليدية رأساً على عقب. وغالباً ما يبدأ بتل كبير من المعطيات وبسؤال بسيط لم يطرح من قبل. إنه يهتم ببعض هذه الأسئلة مثل قضايا الحياة والموت، وبعضها الآخر ذو ميزات استثنائية دون شك. وهكذا يحتوي هذا الكتاب على حقل جديد من الدراسة، وهو (الاقتصاد العجيب). ومن خلال سرده للقصص الآسرة ومن النظرة العميقة غير المباشرة، يبين ليفيت وزميله ستيفن ج. دوبنر أن الاقتصاد -في جذوره- دراسة للحوافز ـــ كيف يحصل الناس على ما يريدون أو يحتاجون، لاسيما عندما يريد الناس الآخرون الشيء ذاته أو يحتاجونه. في كتابهما (الاقتصاد العجيب)، يشرع المؤلفان في استكشاف الجانب الخفي ـــ من كل شيء؛ الأعمال الداخلية لعصابة مخدرات، وحقيقة الوسطاء العقاريين، وأساطير تمويل الحملات. وقصص الغش لدى معلمي المدارس. وأسرار جمعية كوكلوكس كلان (العرقية). ومن هنا فإذا كانت الأخلاق تمثل كيف نريد للعالم أن يسير، فإن الاقتصاد يمثل كيف يعمل العالم فعلاً. صحيح إن قراء هذا الكتاب سيتسلحون بقصص وأحاجٍ تكفي لتروى في آلاف الحفلات، لكن كتاب (الاقتصاد العجيب) يستطيع أن يقدم أكثر من ذلك، إنه يعيد تعريف الطريقة التي ننظر بها إلى العالم الحديث تعريفاً حرفياً. العبيكان للنشر

Analyzing Computer Security

Author : Charles P. Pfleeger
ISBN : 9780132901062
Genre : Computers
File Size : 87. 82 MB
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“In this book, the authors adopt a refreshingly new approach to explaining the intricacies of the security and privacy challenge that is particularly well suited to today’s cybersecurity challenges. Their use of the threat–vulnerability–countermeasure paradigm combined with extensive real-world examples throughout results in a very effective learning methodology.” —Charles C. Palmer, IBM Research The Modern Introduction to Computer Security: Understand Threats, Identify Their Causes, and Implement Effective Countermeasures Analyzing Computer Security is a fresh, modern, and relevant introduction to computer security. Organized around today’s key attacks, vulnerabilities, and countermeasures, it helps you think critically and creatively about computer security—so you can prevent serious problems and mitigate the effects of those that still occur. In this new book, renowned security and software engineering experts Charles P. Pfleeger and Shari Lawrence Pfleeger—authors of the classic Security in Computing—teach security the way modern security professionals approach it: by identifying the people or things that may cause harm, uncovering weaknesses that can be exploited, and choosing and applying the right protections. With this approach, not only will you study cases of attacks that have occurred, but you will also learn to apply this methodology to new situations. The book covers “hot button” issues, such as authentication failures, network interception, and denial of service. You also gain new insight into broader themes, including risk analysis, usability, trust, privacy, ethics, and forensics. One step at a time, the book systematically helps you develop the problem-solving skills needed to protect any information infrastructure. Coverage includes Understanding threats, vulnerabilities, and countermeasures Knowing when security is useful, and when it’s useless “security theater” Implementing effective identification and authentication systems Using modern cryptography and overcoming weaknesses in cryptographic systems Protecting against malicious code: viruses, Trojans, worms, rootkits, keyloggers, and more Understanding, preventing, and mitigating DOS and DDOS attacks Architecting more secure wired and wireless networks Building more secure application software and operating systems through more solid designs and layered protection Protecting identities and enforcing privacy Addressing computer threats in critical areas such as cloud computing, e-voting, cyberwarfare, and social media

Library Journal

Author :
ISBN : UCSC:32106017989127
Genre : Libraries
File Size : 69. 22 MB
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