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Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 30. 88 MB
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Author : Lonny Shavelson
ISBN : 9781565847798
Genre : Health & Fitness
File Size : 88. 99 MB
Format : PDF
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.

Hooked

Author : John Franc
ISBN : 9781935639169
Genre : Fiction
File Size : 24. 11 MB
Format : PDF
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A group of married men in a cosmopolitan city delve into the world of brothels.

Irresistible

Author : Adam Alter
ISBN : 9780698402638
Genre : Social Science
File Size : 40. 95 MB
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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Hooked On Spelling

Author : Hooked on Phonics
ISBN : 1940384222
Genre :
File Size : 20. 94 MB
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Hooked On Bass

Author : Alan Vaughan
ISBN : 9781847977267
Genre : Sports & Recreation
File Size : 23. 21 MB
Format : PDF, Kindle
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Now an established classic on the subject, this revised and updated edition of Hooked on Bass shows anglers how to catch bass, particularly the bigger fish, from the shore. With excellent photography and clear, detailed diagrams to help illustrate the advice, any angler, beginner or expert, who has caught or would like to catch bass will find endless value in the pages of this book.

Hooked

Author : Joe S. McIlhaney, Jr.
ISBN : 1575673983
Genre : Family & Relationships
File Size : 69. 13 MB
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Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Hooked On You

Author : Kate Meader
ISBN : 9781501168574
Genre : Fiction
File Size : 81. 95 MB
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The steamy Chicago Rebels series returns with this racy and sassy tale of embittered hearts, second chances, and going for the goal—on and off the ice. Violet Vasquez never met her biological father, so learning he left his beloved hockey franchise—the Chicago Rebels—to her is, well, unexpected. Flat broke and close to homeless, Violet is determined to make the most of this sudden opportunity. Except dear old dad set conditions that require she takes part in actually running the team with the half-sisters she barely knows. Working with these two strangers and overseeing a band of hockey-playing lugs is not on her agenda…until she lays eyes on the Rebels captain and knows she has to have him. Bren St. James has been labeled a lot of things: the Puck Prince, Lord of the Ice, Hell’s Highlander...but it’s the latest tag that’s making headlines: washed-up alcoholic has-been. This season, getting his life back on track and winning the Cup are his only goals. With no time for relationships—except the fractured ones he needs to rebuild with his beautiful daughters—he’s finding it increasingly hard to ignore sexy, all-up-in-his-beard Violet Vasquez. And when he finds himself in need of a nanny just as the playoffs are starting, he’s faced with a temptation he could so easily get hooked on. For two lost souls, there’s more on the line than just making the best of a bad situation… there might also be a shot at the biggest prize of all: love.

Hooked

Author : Catherine Greenman
ISBN : 9780375898884
Genre : Young Adult Fiction
File Size : 26. 71 MB
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Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty senior, and she's a goner—completely hooked on him and unable to concentrate on anything else. Always worried that she loves Will more than he loves her, Thea is pleasantly surprised when their romance weathers his move to college and Will goes out of his way to involve her in his life. But then, Thea misses a period. And that starts Thea and Will on a wild ride that neither of them could have possibly prepared for. When they decide to keep the baby, their concerned parents chip in what they can to keep Will in school and give both teenagers a comfortable place to raise their child. But when a freak accident leaves Thea shaken and threatens to upend their little family altogether, Thea is forced to turn to the last place she would have chosen for comfort: her stiff, uncompromising father. This smart, touching first novel brims with realistic, beautifully drawn characters, and reminds us that love is never as easy or predictable as we might like it to be. From the Hardcover edition.

Hooked

Author : Liz Fichera
ISBN : 9781460303443
Genre : Juvenile Fiction
File Size : 48. 52 MB
Format : PDF, ePub
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Get Hooked on a Girl Named Fred… He said: Fred Oday is a girl? Puh-leeze. Why is a girl taking my best friend's spot on the boys' varsity golf team? She said: Can I seriously do this? Can I join the boys' team? Everyone will hate me—especially Ryan Berenger. He said: Coach expects me to partner with Fred on the green? That is crazy bad. Fred's got to go—especially now that I can't get her out of my head. So not happening. She said: Ryan can be nice, when he's not being a jerk. Like the time he carried my golf bag. But the girl from the rez and the spoiled rich boy from the suburbs? So not happening.

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