herding cats a strategic approach to social media marketing

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Herding Cats

Author : Andrew Rohm
ISBN : 160649838X
Genre : Business & Economics
File Size : 20. 54 MB
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This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts. These fundamentals include defining your purpose and objective based on what your brand or organization stands for, understanding your consumer/customer, developing a content marketing strategy, applying the social media ecosystem perspective, knowing where (through which social channels) to communicate your content, generating consumer insights from online social dialogue, defining key performance indicators (KPIs), and generating relevant analytics that help define your organization's or brand's success against key measures (and not merely reporting raw data). In short, this book is intended to provide the reader (whether an upper-level undergraduate or MBA student, social media manager, or executive) much needed perspectives and frameworks on developing and managing an effective social media strategy. The authors will leverage their extensive industry experience along with much of the current and original research that they are conducting in the field of social media marketing.

Public Relations Campaigns

Author : Regina M. Luttrell
ISBN : 9781506332529
Genre : Language Arts & Disciplines
File Size : 81. 22 MB
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Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Symposium Proceedings Xv International Symposium Symorg 2016

Author : Ondrej Jaško
ISBN : 9788676803262
Genre : Business & Economics
File Size : 70. 21 MB
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The Risk Factor

Author : Deborah Perry Piscione
ISBN : 9781137474667
Genre : Business & Economics
File Size : 58. 7 MB
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Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results—even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

Innovations In Health Care Delivery

Author : Stephen S. Mick
ISBN : MINN:31951D02483580C
Genre : Medical
File Size : 68. 29 MB
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Provides new approaches to the study of health care organizations and, by extension, organizations generally. Presents the insights of top organizational thinkers in health care on a variety of important theoretical issues.

Library Information Science Abstracts

Author :
ISBN : UOM:39015079654805
Genre : Information science
File Size : 23. 51 MB
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Library Literature Information Science

Author :
ISBN : UOM:39015079664663
Genre : Information science
File Size : 28. 98 MB
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An index to library and information science literature.

Who S Who In Finance And Industry

Author :
ISBN : UOM:39015046819556
Genre : Canada
File Size : 81. 96 MB
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Bibliography Of Agriculture

Author :
ISBN : PSU:000057553986
Genre : Agriculture
File Size : 44. 39 MB
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Words On Cassette

Author :
ISBN : UOM:39015064549416
Genre : Audiobooks
File Size : 26. 99 MB
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