grid systems in graphic design a visual communication manual for graphic designers typographers and three dimensional designers german and english edition

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Grid Systems In Graphic Design

Author : Josef Müller-Brockmann
ISBN : STANFORD:36105001718456
Genre : Design
File Size : 49. 78 MB
Format : PDF, Kindle
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Grid

Author : Allen Hurlburt
ISBN : 047128923X
Genre : Architecture
File Size : 78. 88 MB
Format : PDF, Kindle
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Josef Muller Brockmann

Author : Kerry William Purcell
ISBN : UOM:39015058918049
Genre : Design
File Size : 65. 5 MB
Format : PDF
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This volume is the most definitive monograph to be published on Josef Mueller-Brockmann. It traces Mueller-Brockmann's life from childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum fur Gestaltung, Zurich and the Josef Mueller-Brockmann Archive, this book is extensively illustrated with completed works period photography, rare sketches, concept drawings, and personal photos.

Swiss Graphic Design

Author : Richard Hollis
ISBN : 0300106769
Genre : Design
File Size : 20. 10 MB
Format : PDF, Mobi
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Originally published: London: Laurence King Pub., 2006.

Layout Essentials

Author : Beth Tondreau
ISBN : 9781592537075
Genre : Design
File Size : 56. 37 MB
Format : PDF, Mobi
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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

Letters Of Credit

Author : Walter Tracy
ISBN : 1567922406
Genre : Art
File Size : 87. 43 MB
Format : PDF, Kindle
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THE REVOLUTION in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.

The Elements Of Typographic Style

Author : Robert Bringhurst
ISBN : 0881792128
Genre : Art
File Size : 75. 33 MB
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Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.

Book Design

Author : Andrew Haslam
ISBN : 1856694739
Genre : Book design
File Size : 90. 40 MB
Format : PDF, Kindle
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A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. Featuring examples from various kinds of book, it takes the reader through every aspect of the subject. In addition, there is information on styling the text, an extensive glossary defining editorial, design and production terms, and a further reading list.

Principles Of Two Dimensional Design

Author : Wucius Wong
ISBN : 0471289604
Genre : Architecture
File Size : 35. 47 MB
Format : PDF, ePub, Docs
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Notes On Book Design

Author : Derek Birdsall
ISBN : UOM:39015059111099
Genre : Architecture
File Size : 20. 90 MB
Format : PDF, Docs
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In a career spanning more than forty years, Derek Birdsall has achieved renown as a leading book designer in Britain. This practical and inspirational book distils a lifetime’s professional experience. It presents and discusses nearly fifty books he has designed, showing 360 spreads and covers, all in full color and to scale. The designs range from Penguin paperback covers in the 1960s to a recent complete redesign of The Church of England’s book of Common Worship. Among Birdsall’s projects are award-winning art catalogues, catalogues raisonn� on such major artists as Mark Rothko and Georgia O’Keeffe, and books on wine, chess, astronomy, architecture, and fine paper. Birdsall discusses and illustrates the process of book design, from brief to deadline (which he calls the designer’s muse). He includes specimen settings of his favorite text faces as well as an innovative metric grid system for designing books. In addition, he lists books he himself has found useful or inspiring. For every reader curious about the design or production of books, this is a uniquely informative and instructive book.

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