from science 2 0 to pharma 3 0 semantic search and social media in the pharmaceutical industry and stm publishing chandos publishing social media series

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From Science 2 0 To Pharma 3 0

Author : Hervé Basset
ISBN : 9781780633756
Genre : Computers
File Size : 44. 29 MB
Format : PDF, Docs
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Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ‘3.0’ in Pharma and STM publishing. Gives a global overview of success and failure in Science 2.0 Presents useful stories and lessons learned Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing

The Future Of Scholarly Communication

Author : Deborah Shorley
ISBN : 9781856048170
Genre : Education
File Size : 36. 61 MB
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Global thought-leaders define the future of research communication. Governments and societies globally agree that a vibrant and productive research community underpins a successful knowledge economy but the context, mechanisms and channels of research communication are in flux. As the pace of change quickens there needs to be analysis of new trends and drivers, their implications and a future framework. The editors draw together the informed commentary of internationally-renowned experts from all sectors and backgrounds to define the future of research communication. A comprehensive introduction by Michael Jubb is followed by two sections examining changing research behaviour and the roles and responsibilities of other key actors including researchers, funders, universities, research institutes, publishers, libraries and users. Key topics include: - Changing ways of sharing research in chemistry - Supporting qualitative research in the humanities and social sciences - Creative communication in a 'publish or perish' culture - Cybertaxonomy - Coping with the data deluge - Social media and scholarly communications - The changing role of the publisher in the scholarly communications process - Researchers and scholarly communications - The changing role of the journal editor - The view of the research funder - Changing institutional research strategies - The role of the research library - The library users' view. This is essential reading for all concerned with the rapidly evolving scholarly communications landscape, including researchers, librarians, publishers, funders, academics and HE institutions. Readership: Researchers, librarians, publishers, funders, academics and HE institutions.

From Blogs To Bombs

Author : Mark Pegrum
ISBN : 1742580599
Genre : Computer science
File Size : 78. 40 MB
Format : PDF, Mobi
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Digital technologies and their role in education; impact of the internet especially with regards to children; pedagogical, social, sociopolitical and ecological effects.

Digital Strategies In The Pharmaceutical Industry

Author : L. Lerer
ISBN : 9780230598799
Genre : Business & Economics
File Size : 67. 99 MB
Format : PDF, ePub
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This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Emerging Digital Spaces In Contemporary Society

Author : Phillip Kalantzis-Cope
ISBN : 9780230299047
Genre : Political Science
File Size : 63. 6 MB
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Analyzing the relationship between digital technologies and society this book explores a wide range of complex social issues emerging in a new digital space. Itexamines both the vexing dilemmas with a critical eye as well as prompting readers to think constructively and strategically about exciting possibilities.

Basics Of Oncology

Author : Frederick O. Stephens
ISBN : 9783319233680
Genre : Medical
File Size : 66. 36 MB
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This book provides an easily understood and general overview of the basic medical, scientific, and clinical aspects of cancer. Causes, pathology, clinical features, diagnostic investigations, treatments, and outcomes are all carefully explained and discussed. This second edition includes a number of updates, especially concerning personalized medicine and regional chemotherapy. The reader will acquire a clear understanding of how and why people develop cancer, how the body reacts to cancer, what can be done to prevent the disease, and how the various cancers are best diagnosed and treated. Basics of Oncology will serve as a sound platform for the more detailed or specific studies that may be needed in different areas of practice. It will be invaluable for students of medicine, nurse oncologists, students of medical sciences, and other health professionals in all parts of the world.

Doing Business In Ghana

Author : John E. Spillan
ISBN : 9783319547718
Genre : Business & Economics
File Size : 39. 31 MB
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This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region’s markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.

Stylish Academic Writing

Author : Helen Sword
ISBN : 9780674069138
Genre : Language Arts & Disciplines
File Size : 32. 90 MB
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Elegant ideas deserve elegant expression. Sword dispels the myth that you can’t get published without writing wordy, impersonal prose. For scholars frustrated with disciplinary conventions or eager to write for a larger audience, here are imaginative, practical, witty pointers that show how to make articles and books enjoyable to read—and to write.

Information Technology In Librarianship

Author : Gloria J. Leckie
ISBN : 9781591586296
Genre : Computers
File Size : 26. 8 MB
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A host of faculty and practitioners consider how and why information technology is vital to the future of the profession, as well as caveats against over/underreliance.

Books Bytes And Business

Author : Dr Xuemei Tian
ISBN : 9781409486442
Genre : Language Arts & Disciplines
File Size : 34. 41 MB
Format : PDF
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How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.

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