framework for marketing management 6th edition

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Framework For Marketing Management

Author : Philip Kotler
ISBN : 9780132997973
Genre : Business & Economics
File Size : 22. 14 MB
Format : PDF
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Strategic Marketing Management

Author : Alexander Chernev
ISBN : 1936572001
Genre : Business & Economics
File Size : 59. 25 MB
Format : PDF, Kindle
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Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Management 9th Edition

Author : Chernev, Alexander
ISBN : 9781936572182
Genre : Business & Economics
File Size : 84. 35 MB
Format : PDF, Mobi
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Global Marketing Management

Author : Masaaki (Mike) Kotabe
ISBN : 1118466489
Genre : Business & Economics
File Size : 37. 96 MB
Format : PDF, ePub, Mobi
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Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." - D. Maheswaran, New York University "This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function." - Hildy Teegen, The George Washington University "It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture's role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." - Scott Swan, The College of William & Mary "The authors' tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students' learning experience." - K.C. Dhawan, Concordia University/Montreal

The Marketing Book

Author : Michael Baker
ISBN : 9781136356858
Genre : Business & Economics
File Size : 57. 40 MB
Format : PDF, ePub, Docs
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The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Digital Marketing Management

Author : Debra Zahay
ISBN : 9781606499252
Genre : Business & Economics
File Size : 49. 92 MB
Format : PDF, ePub, Docs
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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Strategic Brand Management

Author : Kevin Lane Keller
ISBN : 9780133255423
Genre : Business & Economics
File Size : 70. 96 MB
Format : PDF, ePub, Docs
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Marketing Management

Author : Philip Kotler
ISBN : STANFORD:36105041794095
Genre : Marketing
File Size : 26. 99 MB
Format : PDF, ePub
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Marketing Management The Big Picture

Author : Christine Nordhielm
ISBN : 9781118801208
Genre : Business & Economics
File Size : 34. 58 MB
Format : PDF, Mobi
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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Marketing Management Asian Perspective

Author : Philip Kotler
ISBN : 129208958X
Genre :
File Size : 49. 33 MB
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