finding clarity design a business you love and simplify your marketing

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Finding Clarity: Design a Business You Love and Simplify Your Marketing, is a revolutionary guide for overwhelmed entrepreneurs starting their service-based businesses and actively searching for an easier, more enjoyable, path to success. Each chapter includes reflection questions designed to guide the reader to find clarity from the inside out. The eight-step Process of ALLOWING Clarity encourages entrepreneurs to find the answers they need to move forward in their businesses. Entrepreneurs are invited to look at their businesses from a fresh perspective and connect with their intuition to uncover what it is they really want their businesses to be. Throughout the process we reveal new ways to simplify their marketing process and create a successful business. As a marketing strategist who struggled to find answers in my own business, I learned that CLARITY is the best path to business success.

A collection of transformational teachings by the late author of Quantum Light Breath who developed the Clarity Process blending Eastern and Western belief systems outlines a five-step process for trusting the self, forging healthier relationships, and overcoming fear. Original.

A simple step by step easy to understand system for businesses who want to attract new clients faster using the internet and social media. The Clarity Project was written for businesses who are struggling to bring in new clients using their current websites or who are not sure where to start when it comes to marketing online. It's for business owners who want to find and attract new clients or customers, make more sales online and learn how to craft an effective marketing strategy that can transform a business and boost profits. Have you invested time and resources in your website, only to find it has failed to bring you regular sales? I see this a lot from the businesses I work with and this is why I wrote The Clarity Project. This easy to read and non technical step by step system for growing your business online will teach you: A simple but effective step-by-step strategy to gain clarity about your target market, develop your "killer headline" and create a marketing strategy that will attract new and profitable clients into your business Why the majority of businesses fail to explain their offering in a language that their potential clients understand and lose out on sales because of it, plus how you can easily fix this How to easily get up to 40% of your website visitors to leave you with their contact details instead of the usual 1% most business websites get How your business can make more sales by focusing on solving your client's most pressing problems and showing that you understand what they need How to effectively stand out from your competition by using the power of your story and personality in your marketing How to easily get more referrals and repeat business by forging and strengthening real life relationships with clients and potential clients The vital business numbers and statistics you must know before you even think about investing a single penny in paid advertising for your business How you can nearly always guarantee a positive return on your online marketing spend

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior. This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets. Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right? Learn more about the innovation and strategy work of ReD Associates at: redassociates.com

If you've ever found yourself spinning your wheels, asking questions like::Where do I start?What do I focus on first?Which idea do I pursue next?You aren't alone. Most entrepreneurs find themselves stuck because they overwhelmed with too many tips, tricks, or tactics to grow their business.You don't have to do #allthethings, be everywhere, or follow all the rules to be successful. You can create success on your terms. And it all starts with with one thing - strategy.Your Business Sweet Spot reveals your unique secret sauce and walks you through a process to strategically grow your business with more freedom, ease, and abundance.

SECTION 1: ALLEGORY---Steve Loveland, the owner of a software firm, has hit bottom. He's about to lose his company and family, and he's desperate to turn things around. Jennifer Silverstone, a finance-savvy consultant, helps him implement the six essential dashboards every business needs. This transition to running a business with numbers, which every entrepreneur must eventually make, gives him the clarity required to save his business. With plenty of real-life problems, like a layoff, company-wide salary reduction, bank loan negotiation, family issues, and more, following Steve through this journey teaches fundamental finance and accounting principles in an interesting and engaging format. No matter where a business is in its life cycle, the contents of this book will empower entrepreneurs everywhere to Impact Your Business. SECTION 2: CONCEPTS---IMPACT is actually an acronym, and it represents the six criteria to which all reports and information an entrepreneur receives about the business' performance should adhere: Insightful, Meaningful, Precise, Accessible (both physically and intellectually), Comparative, and Timely. Along with a thorough explanation of how to meet these six criteria, this section shares a detailed explanation of the need every business has for the right data, and its relationship to clarity, strategic insight, competitive advantages, and cash. SECTION 3: HOW TO---In order to implement the principles taught in the allegory and then reinforced in Section 2, every business needs six essential dashboards if the entrepreneur or leadership team wants the clarity that can lead to a far more effective and successful enterprise. Before this can be done, a business needs to properly assemble its three-piece puzzle of staff, software, and processes. Every stage of a company's life-cycle is addressed, with lots of examples from various industries and real-life scenarios. In addition, each of the six dashboards is analyzed using the IMPACT standards to ensure any reader can gain advantages by implementing these critical reports. SECTION 4: TOOLS & RESOURCES---With chapters dedicated to a thorough analysis of the allegorical symbols from Section 1 as well as a glossary to make sure the reader understands everything in Sections 2 and 3, any 'do-it-yourselfer' will be empowered with the knowledge to allow this book to make a difference in their business.

In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

Clarity comes first. Most leaders believe they have clarity themselves and in their organization, but how do you know for sure? The Clarity Papers, will help you determine if a lack of clarity is standing between you and greater success and provide specific techniques for creating strategic clarity from the top of your organization to the bottom.

When was the last time you sat down and actually paid attention to your feelings? When emotions are repressed, they build up and can eventually explode. In Clarity: Ten Proven Strategies to Transform Your Life, Diane Altomare will show you how to recognize and embrace what your emotions are telling you. Emotions aren’t an enemy to be fought against—they are messages leading you to a happier, healthier you. Altomare’s ten-step program is designed to guide you through the process of accepting and loving who you truly are, from the inside out. By learning to let go of past pain and resentment, Clarity will allow you to overcome the patterns of self-destructive behavior that are preventing you from achieving your goals. Find the positive elements in aspects of yourself that you feel to be negative, and stop repeating harmful patterns in your relationships. Each step contains practical exercises, allowing you to connect with inner feelings you’ve been neglecting and pushing to the side. Heal from your past negative experiences and create a happy and productive future. Altomare’s years of experience as an integrative life coach and public speaker are the backbone of her innovative new program. Each strategy is illustrated by real life examples from Altomare’s own life and the lives of the people she coaches. Use your emotions as a guide. Be receptive—your emotions are here to teach you.

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