ethics and professional persuasion a special double issue of the journal of mass media ethics

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Ethics And Professional Persuasion

Author : Ralph D. Barney
ISBN : 9781135586621
Genre : Social Science
File Size : 21. 89 MB
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Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Journal Of Mass Media Ethics

Author : Ralph D. Barney
ISBN : 0805896910
Genre : Business & Economics
File Size : 60. 68 MB
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Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

The Handbook Of Mass Media Ethics

Author : Lee Wilkins
ISBN : 9781135594602
Genre : Language Arts & Disciplines
File Size : 72. 85 MB
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This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.

Media Ethics

Author : Clifford G. Christians
ISBN : 9781134841493
Genre : Language Arts & Disciplines
File Size : 52. 54 MB
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Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment. Visit the companion website at www.mediaethicsbook.com.

Introduction To Mass Communication

Author : Frederick C. Whitney
ISBN : PSU:000032162318
Genre : Mass media
File Size : 59. 26 MB
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In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.

Spectra

Author :
ISBN : IND:30000047343029
Genre : Speech
File Size : 80. 96 MB
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Ethics In Business Conduct

Author : Richard Hicks
ISBN : UOM:39015034563984
Genre : Business ethics
File Size : 23. 52 MB
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Current Index To Journals In Education

Author :
ISBN : MINN:31951P00746700K
Genre : Education
File Size : 51. 17 MB
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Issues Management In Public Relations

Author :
ISBN :
Genre :
File Size : 64. 76 MB
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Die Psychologie Des Berzeugens

Author : Robert B. Cialdini
ISBN : 345684834X
Genre :
File Size : 66. 2 MB
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Welche Faktoren bringen uns dazu, das zu tun, was andere von uns wollen? Und welche Techniken machen von diesen Faktoren am wirksamsten Gebrauch? In seinem Bestseller “Die Psychologie des Überzeugens” beschäftigt sich Robert B. Cialdini - der zunächst in den Bereichen Verkauf, Fundraising und Werbung praktische Erfahrungen sammelte und heute Professor für Sozialpsychologie ist - mit Theorie und Praxis des Überzeugens. Frühere Ausgaben des Buches wurden für ihre gute Lesbarkeit, ihre praktischen Anregungen sowie ihre wissenschaftliche Genauigkeit hoch gelobt und haben eine große Leserschaft unter Wirtschaftsfachleuten, Fundraising-Spezialisten und Menschen mit Interesse an Psychologie gefunden. Die vorliegende Neuausgabe enthält: - doppelt so viele Berichte von Leserinnen und Lesern über deren persönliche Erfahrungen mit den im Buch beschriebenen Prinzipien - neue Beispiele aus den Bereichen Populärkultur und neue Technologien sowie - mehr darüber, wie Gesetzmäßigkeiten der Beeinflussung in unterschiedlichen Kulturen zum Ausdruck kommen.

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