establishing managing and protecting your online reputation a social media guide for physicians and medical practices

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Establishing Managing And Protecting Your Online Reputation

Author : Kevin Pho
ISBN : 0988304058
Genre : Medical
File Size : 77. 49 MB
Format : PDF
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Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves, patients will. Maybe you're not a big social media user - but your patients are. And they rely on social media sources when they're finding a doctor or a medical practice. In fact, a recent study concluded that, as of 2012, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don't let social media chatter define you. Take control of your online reputation now - or someone else will! From the Foreword, Robert Wachter, MD, says, ." . . whether we like it or not, our online reputation is becoming the main prism through which we will be known - to colleagues, to friends, to patients, to prospective employers. . . . With this realization comes the recognition that we can no longer afford to be passive observers of our online persona."

Social Media In Clinical Practice

Author : Bertalan Meskó
ISBN : 9781447143062
Genre : Medical
File Size : 59. 79 MB
Format : PDF, ePub
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The number of patients using social media and the number of applications and solutions used by medical professionals online have been sky-rocketing in the past few years, therefore the rational behind creating a well-designed, clear and tight handbook of practical examples and case studies with simple pieces of suggestions about different social media platforms is evident. While the number of e-patients is rising, the number of web-savvy doctors who can meet the expectations of these new generations of patients is not, this huge gap can only be closed by providing medical professionals with easily implementable, useful and primarily practical pieces of advice and suggestions about how they should use these tools or at least what they should know about these, so then when an e-patient has an internet-related question, they will know how to respond properly. As all medical professionals regardless of their medical specialties will meet e-patients, this issue with growing importance will affect every medical professionals which means there is a huge need for such a easily understandable handbook.​

Risk Management Liability Insurance And Asset Protection Strategies For Doctors And Advisors

Author : David Edward Marcinko
ISBN : 9781498725996
Genre : Medical
File Size : 30. 87 MB
Format : PDF, ePub, Docs
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It is not uncommon for practicing physicians to have more than a dozen separate insurance policies to protect their medical practice and personal assets. Yet, most doctors understand very little about their policies. Risk Management, Liability Insurance, and Asset Protection Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical PlannersTM explains to physicians and insurance professionals the background, theory, and practicalities of medical risk management, asset protection methods, and insurance planning. The book presents information in a manner that is convenient and highly useful for busy medical practitioners. It discusses the medical records revolution and addresses concerns regarding cloud computing, data security, and technological threats. The book covers modern health law and policy, including fraud and abuse, workplace-violence, Medicare compliance, HIPAA regulations, AR protection strategies with internal controls, P4P and value based care, insurance and reputation management, and how the ARA legislation is impacting physician practices. It also includes case models and examples that provide you with a real-world understanding of how to recognize and reduce personal and medical practice risks. With time at a premium for all, and so much information packed into one well-organized resource, this book is a must-read for every physician and financial advisor that serves the health care sector. The book will help physicians make better decisions about the risks they face and will help financial advisors improve the value they provide to their clients who are doctors.

Essentials Of Patient Education

Author : Susan B. Bastable
ISBN : 9781284104448
Genre : Health & Fitness
File Size : 51. 55 MB
Format : PDF
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Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. Essentials of Patient Education, Second Edition prepares nurses for their increasing role in patient teaching, health education and health promotion. Highly revised, the Second Edition focuses on the basic principles of teaching and learning by emphasizing the role of the professional nurse in educating patients and families effectively and efficiently in various healthcare settings. The Second Edition explores new topics of motor learning and gender differences in the brain as well as, the ethics of patient education and the legal role of the nurse as mandated by state practice. The text features completely revised chapter content and updated references that provide evidence from research and theoretical foundations which substantiate content throughout the text. Key Features: Coverage of health literacy Chapters dedicated to gender, socioeconomics, culture and persons with disabilities Discussion of compliance and motivation issues Includes the determinants of learning which captures critical information on the learner Case studies offer the opportunity to apply the teaching and learning principles featured in the chapter Instructor Resources: Lecture outlines in PowerPoint format Learning Activities Assessments

The Totally Wired Doctor

Author : Ron Harman King
ISBN : 0988474506
Genre :
File Size : 74. 74 MB
Format : PDF, ePub
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What does a physician do about negative patient reviews on rate-your-doctor websites? Should doctors advertise on Google? How much should a medical practice's website cost? Are Facebook and blogging just passing fads? As medical practices face increasing business pressures in the 21st century, health care providers and executives ponder these and similar questions every day. The Totally Wired Doctor gives plain-talk answers and offers common-sense guidance to managing the formidable assortment of technology and market forces reshaping modern health care. Health providers particularly specialists need a steady flow of new patients. How and where they get them depends less on referring physicians and more on patients shopping online for information first and for doctors second. In The Totally Wired Doctor, author Ron Harman King makes Internet technology easy to understand for medical professionals, examining key elements of medical marketing, patient education and building a successful practice through the online and offline processes patients use to select health care providers. About the AuthorRon Harman King is founder and CEO of Vanguard Communications, a Denver-based marketing, public relations and communications technology firm specializing in growing specialty medical practices and specialty hospitals. Through its MedMarketLink program, Vanguard has combined the disciplines of online and offline PR, strategic marketing and information technology to bring new patients to physicians from coast to coast. For more information, visit vanguardcommunications.net.

Digital Healing

Author : Marc Ringel
ISBN : 9781351631556
Genre : Business & Economics
File Size : 77. 44 MB
Format : PDF, ePub, Mobi
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Medical practice and research are inconceivable today without electronic computing and communication tools. Digital machines do many tasks orders-of-magnitude better, faster and more accurately than humans. Still, there are functions critical to the healthcare endeavor that people do much better than machines, things like: understanding and using natural language; perceiving what is unexpressed; taking into account values, culture, ethics, and human relationships; touching and healing. For the foreseeable future, the "smartest" computers will be no match for human beings when it comes to performing these most anthropic functions. American healthcare is at a critical juncture. Providers and patients are increasingly frustrated by degradation of the human relationships that lie at the core of the medical practice. Technologies, such as the computerized medical record, get much of the blame for intrusion into the patient-provider relationship. However, it is not technology itself that is to blame. The fault lies with how systems are conceived, designed, and deployed. This book analyzes how to organize the work of healthcare in a way that uses machines to do what they do best, thereby freeing humans to do what we do best. Smart use of electronic technology is crucial to the success of any bid to fulfill the Institute for Healthcare Improvement’s triple aim to make healthcare more effective, efficient, and humane.

Ethics In Psychology And The Mental Health Professions

Author : Gerald P. Koocher
ISBN : 9780199957699
Genre : Clinical psychologists
File Size : 70. 6 MB
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Revised edition of the authors' Ethics in psychology and the mental health professions, 2008.

Bringing The Social Media Revolution To Health Care

Author : Mayo Clinic Center for Social Media
ISBN : 1893005879
Genre : Medical
File Size : 59. 28 MB
Format : PDF
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Comprehensive Financial Planning Strategies For Doctors And Advisors

Author : David Edward Marcinko
ISBN : 9781482240283
Genre : Business & Economics
File Size : 32. 89 MB
Format : PDF, Docs
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Drawing on the expertise of multi-degreed doctors, and multi-certified financial advisors, Comprehensive Financial Planning Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical PlannersTM will shape the industry landscape for the next generation as the current ecosystem strives to keep pace. Traditional generic products and sales-driven advice will yield to a new breed of deeply informed financial advisor or Certified Medical PlannerTM. The profession is set to be transformed by "cognitive-disruptors" that will significantly impact the $2.8 trillion healthcare marketplace for those financial consultants serving this challenging sector. There will be winners and losers. The text, which contains 24 chapters and champions healthcare providers while informing financial advisors, is divided into four sections compete with glossary of terms, CMPTM curriculum content, and related information sources. For ALL medical providers and financial industry practitioners For NEW medical providers and financial industry practitioners For MID-CAREER medical providers and financial industry practitioners For MATURE medical providers and financial industry practitioners Using an engaging style, the book is filled with authoritative guidance and healthcare-centered discussions, providing the tools and techniques to create a personalized financial plan using professional advice. Comprehensive coverage includes topics likes behavioral finance, modern portfolio theory, the capital asset pricing model, and arbitrage pricing theory; as well as insider insights on commercial real estate; high frequency trading platforms and robo-advisors; the Patriot and Sarbanes–Oxley Acts; hospital endowment fund management, ethical wills, giving, and legacy planning; and divorce and other special situations. The result is a codified "must-have" book, for all health industry participants, and those seeking advice from the growing cadre of financial consultants and Certified Medical PlannersTM who seek to "do well by doing good," dispensing granular physician-centric financial advice: Omnia pro medicus-clientis. RAISING THE BAR The informed voice of a new generation of fiduciary advisors for healthcare

Social Media In Medicine

Author : Margaret S. Chisolm
ISBN : 9781317215455
Genre : Psychology
File Size : 78. 95 MB
Format : PDF, ePub, Mobi
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The use of social media around the world has exploded in recent years, with the number of monthly active users of Facebook and Twitter estimated to be one billion and one quarter billion, respectively. Physicians and medical trainees are among the users of social media, raising questions of how Facebook, Twitter, and other novel online tools may best be harnessed to further medical research, patient care, and educational pursuits. Because social media enables an immediate exchange of information and ideas around shared areas of interest, it has fostered communication and collaboration among a global network of researchers, clinicians, patients, and learners. Social Media in Medicine reviews a range of topics, from research ethics to medical education, and includes personal reflections by clinicians and learners that represent diverse opinions about the role of social media in medicine. The book is relevant to all healthcare stakeholders and will hopefully encourage ideas and questions to generate more research into the use of social media in medical research, patient care, and education. This book was originally published as a special issue of the International Review of Psychiatry.

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