establishing managing and protecting your online reputation a social media guide for physicians and medical practices

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Establishing Managing And Protecting Your Online Reputation

Author : Kevin Pho
ISBN : 0988304058
Genre : Medical
File Size : 48. 35 MB
Format : PDF, ePub
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Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves, patients will. Maybe you're not a big social media user - but your patients are. And they rely on social media sources when they're finding a doctor or a medical practice. In fact, a recent study concluded that, as of 2012, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don't let social media chatter define you. Take control of your online reputation now - or someone else will! From the Foreword, Robert Wachter, MD, says, ." . . whether we like it or not, our online reputation is becoming the main prism through which we will be known - to colleagues, to friends, to patients, to prospective employers. . . . With this realization comes the recognition that we can no longer afford to be passive observers of our online persona."

Risk Management Liability Insurance And Asset Protection Strategies For Doctors And Advisors

Author : David Edward Marcinko
ISBN : 9781498725996
Genre : Medical
File Size : 22. 34 MB
Format : PDF, Kindle
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It is not uncommon for practicing physicians to have more than a dozen separate insurance policies to protect their medical practice and personal assets. Yet, most doctors understand very little about their policies. Risk Management, Liability Insurance, and Asset Protection Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical PlannersTM explains to physicians and insurance professionals the background, theory, and practicalities of medical risk management, asset protection methods, and insurance planning. The book presents information in a manner that is convenient and highly useful for busy medical practitioners. It discusses the medical records revolution and addresses concerns regarding cloud computing, data security, and technological threats. The book covers modern health law and policy, including fraud and abuse, workplace-violence, Medicare compliance, HIPAA regulations, AR protection strategies with internal controls, P4P and value based care, insurance and reputation management, and how the ARA legislation is impacting physician practices. It also includes case models and examples that provide you with a real-world understanding of how to recognize and reduce personal and medical practice risks. With time at a premium for all, and so much information packed into one well-organized resource, this book is a must-read for every physician and financial advisor that serves the health care sector. The book will help physicians make better decisions about the risks they face and will help financial advisors improve the value they provide to their clients who are doctors.

Essentials Of Patient Education

Author : Susan B. Bastable
ISBN : 9781284104448
Genre : Health & Fitness
File Size : 58. 5 MB
Format : PDF, ePub
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Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. Essentials of Patient Education, Second Edition prepares nurses for their increasing role in patient teaching, health education and health promotion. Highly revised, the Second Edition focuses on the basic principles of teaching and learning by emphasizing the role of the professional nurse in educating patients and families effectively and efficiently in various healthcare settings. The Second Edition explores new topics of motor learning and gender differences in the brain as well as, the ethics of patient education and the legal role of the nurse as mandated by state practice. The text features completely revised chapter content and updated references that provide evidence from research and theoretical foundations which substantiate content throughout the text. Key Features: Coverage of health literacy Chapters dedicated to gender, socioeconomics, culture and persons with disabilities Discussion of compliance and motivation issues Includes the determinants of learning which captures critical information on the learner Case studies offer the opportunity to apply the teaching and learning principles featured in the chapter Instructor Resources: Lecture outlines in PowerPoint format Learning Activities Assessments

Digital Healing

Author : Marc Ringel
ISBN : 9781351631556
Genre : Business & Economics
File Size : 67. 99 MB
Format : PDF, ePub, Docs
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Medical practice and research are inconceivable today without electronic computing and communication tools. Digital machines do many tasks orders-of-magnitude better, faster and more accurately than humans. Still, there are functions critical to the healthcare endeavor that people do much better than machines, things like: understanding and using natural language; perceiving what is unexpressed; taking into account values, culture, ethics, and human relationships; touching and healing. For the foreseeable future, the "smartest" computers will be no match for human beings when it comes to performing these most anthropic functions. American healthcare is at a critical juncture. Providers and patients are increasingly frustrated by degradation of the human relationships that lie at the core of the medical practice. Technologies, such as the computerized medical record, get much of the blame for intrusion into the patient-provider relationship. However, it is not technology itself that is to blame. The fault lies with how systems are conceived, designed, and deployed. This book analyzes how to organize the work of healthcare in a way that uses machines to do what they do best, thereby freeing humans to do what we do best. Smart use of electronic technology is crucial to the success of any bid to fulfill the Institute for Healthcare Improvement’s triple aim to make healthcare more effective, efficient, and humane.

Ethics In Psychology And The Mental Health Professions

Author : Gerald P. Koocher
ISBN : 9780199957699
Genre : Clinical psychologists
File Size : 57. 13 MB
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Revised edition of the authors' Ethics in psychology and the mental health professions, 2008.

Tweets Likes And Liabilities

Author : Michael Sacopolus
ISBN : 1732182329
Genre : Medical
File Size : 55. 10 MB
Format : PDF, Kindle
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The digital world, namely social media, offers healthcare practices a vehicle to attract patients and potential employees but also presents risk to healthcare providers. This book will give practices the knowledge and tools to reduce liabilities and provide a "roadmap" to that world.

Securing The Clicks Network Security In The Age Of Social Media

Author : Gary Bahadur
ISBN : 9780071769068
Genre : Computers
File Size : 67. 20 MB
Format : PDF, Kindle
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Defend against corporate espionage launched from social networks Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Regulatory compliance, online reputation management, and incident response are also covered in this comprehensive volume. Assess your global social media presence and identify vulnerabilities Establish solid security policies at every level of your organization Allocate resources for planning, administration, and corrective action Monitor usage by employees, clients, competitors, and the public Block cyberstalking. phishing, malware, and identity theft exploits Guard intellectual property rights, trademarks, copyrights, and logos Preserve your brand image using online reputation management tools Gary Bahadur is the founder and CEO of KRAA Security [www.kraasecurity.com/social-media-security], which protects organizations from threats through a combination of prevention services. He was the cofounder and CIO of Foundstone, Inc. Jason Inasi is CEO and cofounder of The Factory Interactive {www.thefactoryi.com], a digital design and marketing agency, and president of Inasi Group, an international, multidisciplinary, technology advisory firm. Alex de Carvalho is vice president of business development and community at VoxMed, cofounder of The Startup Forum, director of social media at Medimix International, and adjunct professor of social media at the University of Miami.

Patient Centered Payoff Driving Practice Growth Through Image Culture And Patient Experience

Author : Judy Capko
ISBN : 0988304066
Genre : Medical
File Size : 37. 95 MB
Format : PDF, Docs
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Succeed at patient-centered healthcare and reap the economic rewards, There are many steps a practice can take to develop an attractive, engaging presence without having to break the bank. In this new book, authors Judy Capko and Cheryl Bisera explain how doctors can thrive in the new patient-centered environment. Medical practice executives and managers get a practical guide, and deeper understanding of the benefits, to leveraging a positive practice image, improve their office culture and boost their patients' experience. By following these recommendations, medical practices will improve their competitive position, gain financial incentives with payer reimbursement, and grow a loyal patient base. Book jacket.

Das Social Media Marketing Buch

Author : Dan Zarrella
ISBN : 9783868992380
Genre :
File Size : 37. 35 MB
Format : PDF, Mobi
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Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle

Google Adwords

Author : Alexander Beck
ISBN : 3826658906
Genre : Google AdWords
File Size : 90. 31 MB
Format : PDF, ePub, Docs
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