essentials of visual communication

Download Book Essentials Of Visual Communication in PDF format. You can Read Online Essentials Of Visual Communication here in PDF, EPUB, Mobi or Docx formats.

Essentials Of Visual Communication

Author : Bo Bergström
ISBN : 1856695778
Genre : Art
File Size : 83. 21 MB
Format : PDF, Mobi
Download : 949
Read : 445

Download Now


Essentials of Visual Communicationis an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communicationis illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Visual Communication

Author : Rick Williams
ISBN : 9781135610142
Genre : Art
File Size : 72. 10 MB
Format : PDF, Kindle
Download : 811
Read : 367

Download Now


A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Handbook Of Visual Communication

Author : Kenneth L. Smith
ISBN : 9781135636524
Genre : Language Arts & Disciplines
File Size : 75. 14 MB
Format : PDF, Mobi
Download : 106
Read : 1227

Download Now


This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Visual Communication Images With Messages

Author : Paul Lester
ISBN : 9781133308645
Genre : Business & Economics
File Size : 48. 68 MB
Format : PDF, Kindle
Download : 482
Read : 640

Download Now


Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it’s graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it’s packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Visual Communication Research Designs

Author : Keith Kenney
ISBN : 9781135859275
Genre : Language Arts & Disciplines
File Size : 34. 49 MB
Format : PDF, Kindle
Download : 771
Read : 826

Download Now


Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

Visual Communication In Digital Design

Author : Ji Yong Park
ISBN : 8931434340
Genre : Computers
File Size : 89. 17 MB
Format : PDF, ePub
Download : 951
Read : 745

Download Now


The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing, and effectively delivers its intended message. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design.

Visual Communication For Landscape Architecture

Author : Trudi Entwistle
ISBN : 9781350034068
Genre : Architecture
File Size : 35. 95 MB
Format : PDF, ePub, Mobi
Download : 645
Read : 292

Download Now


Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.

Visual Communication On The Web

Author : Xtine Burrough
ISBN : 0415521483
Genre : Computers
File Size : 90. 13 MB
Format : PDF, Mobi
Download : 470
Read : 787

Download Now


This book is more than the typical web design manual. Visual Communication on the Web integrates practice with theory, providing technical how-to alongside the theoretical, aesthetic, and historical framework you'll need to create thoughtful, functional, and beautifully designed web pages. While interactive exercises in the book explore the technical side of design, concise introductions relate history, design principles, and visual communication theories to the practice of designing for the web. Videos and links embedded in the accompanying Interactive eTextbook will give you additional hands-on web design experience. By working your way through this text from start to finish, you will learn how to think visually about communicating online and also how to think analytically about assembling code to display your message. Over the course of 14 chapters, a series of exercises helps you create and revise one dynamic web page while learning new coding and tools. Predictable mistakes are purposely included, so you'll learn how to "fix" the project while working on it-a crucial skill for anyone working with code. By the end of this course-in-a-book, you will have created a web page with a centered container div, a Lightbox image gallery, and an external style sheet using HTML, CSS, and copy-pasted and modified code. The Interactive eTextbook provides concise videos of burrough detailing some of the more complex step-by-step instructions and original chapter introductions by Lester. Users of the eTextbook may also engage in a traditional assessment exercise to test their knowledge of new material. For those who aren't reading electronically, many of these resources are freely available on the blog, viscommontheweb.wordpress.com. With easy-to-follow instruction and lucid theoretical introductions, Visual Communication on the Web makes an excellent companion to xtine burrough's Digital Foundations and Net Works as well as Paul Martin Lester's Visual Communication: Images with Messages.

Semiotics And Visual Communication

Author : Evripides Zantides
ISBN : 9781443859301
Genre : Literary Criticism
File Size : 43. 90 MB
Format : PDF, Docs
Download : 413
Read : 1069

Download Now


This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.

Visual Communication

Author : David Machin
ISBN : 9783110370522
Genre : Language Arts & Disciplines
File Size : 20. 39 MB
Format : PDF, Kindle
Download : 492
Read : 1034

Download Now


Visual Communication is a collection of high quality, accessible papers offering an overview of the different theoretical perspectives and methods of analysis in this subfield of Communication Sciences. No previous volume draws together this range of related research, which is generally found across the fields of semiotics, art history, design and new media theory. The volume is organized into theories and methods, and areas of visual analysis.

Top Download:

Best Books