essentials of strategic management 5th edition

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Essentials Of Strategic Management

Author : John Gamble
ISBN : 1259546985
Genre : Business planning
File Size : 73. 77 MB
Format : PDF, ePub, Mobi
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Revised edition of the authors' Essentials of strategic management, 2015.

Essentials Of Strategic Management

Author : Charles Hill
ISBN : 9781111525194
Genre : Business & Economics
File Size : 38. 26 MB
Format : PDF
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Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors’ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Management And Business Policy

Author : Thomas L. Wheelen
ISBN : 0130090867
Genre : Business planning
File Size : 67. 80 MB
Format : PDF, ePub, Docs
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For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

Strategic Marketing Management 9th Edition

Author : Chernev, Alexander
ISBN : 9781936572182
Genre : Business & Economics
File Size : 35. 84 MB
Format : PDF, ePub, Mobi
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Essentials Of Management

Author : Harold Koontz
ISBN : 007062030X
Genre : Management
File Size : 21. 3 MB
Format : PDF, Mobi
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The Little Book Of Big Management Theories

Author : James McGrath
ISBN : 9781292200644
Genre : Business & Economics
File Size : 39. 60 MB
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101 management theories from the world’s best management thinkers – the fast, focussed and express route to success. As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use. Cutting through the waffle and hype, McGrath and Bates concentrate on the theories that really matter to managers day-to-day. Each theory is covered in two pages – telling you what it is, how to use it and the questions you should be asking – so you can immediately apply your new knowledge in the real world. The Little Book of Big Management Theories will ensure you can: Quickly resolve a wide range of practical management problems Be a better, more decisive manager who gets the job done Better motivate and influence your staff, colleagues and stakeholders Improve your standing and demonstrate that you are ready for promotion All you need to know and how to apply it – in a nutshell.

Strategic Management

Author : John L. Thompson
ISBN : 9781408018071
Genre : Business & Economics
File Size : 70. 81 MB
Format : PDF, Kindle
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The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.

The Strategy Process

Author : Henry Mintzberg
ISBN : 027371628X
Genre : Business & Economics
File Size : 43. 13 MB
Format : PDF, Kindle
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'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory. As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

Sports Marketing

Author : Matthew D. Shank
ISBN : 9781317743453
Genre : Business & Economics
File Size : 86. 12 MB
Format : PDF, Mobi
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Author : Σόφι Κινσέλλα
ISBN : 9789601665498
Genre : Young Adult Fiction
File Size : 74. 86 MB
Format : PDF, Kindle
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Η Όντρεϋ δυσκολεύεται να βγει από το σπίτι. Ακόμα κι εκεί της είναι αδύνατο να βγάλει τα μαύρα γυαλιά της. Και τότε μπαίνει στη ζωή της ξαφνικά ο φίλος του αδερφού της, ο Λάινους. Με το τεράστιο χαμόγελο και τα αστεία σημειώματά του βοηθά σιγά σιγά την Όντρεϋ να βγει από το καβούκι της – και να πάει μέχρι τα Starbucks, για αρχή. Με τον Λάινους στο πλευρό της, η Όντρεϋ αρχίζει να νιώθει ότι μπορεί να κάνει και πάλι τα πράγματα που πριν την έκαναν να παραλύει από φόβο. Και ότι ίσως τελικά να καταφέρει κάποτε να ξαναβρεί τον δρόμο της προς την πραγματική ζωή.Ετοιμάσου να γελάσεις και να ονειρευτείς μαζί με την Όντρεϋ, καθώς ανακαλύπτει ότι, ακόμα κι όταν νιώθεις ότι έχεις χάσει τον εαυτό σου, ο έρωτας μπορεί να σε βρει παντού…

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