disney u how disney university develops the world s most engaged loyal and customer centric employees

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Disney U How Disney University Develops The World S Most Engaged Loyal And Customer Centric Employees

Author : Doug Lipp
ISBN : 9780071808088
Genre : Business & Economics
File Size : 73. 96 MB
Format : PDF, ePub
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Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.

The Art Of Change Leadership

Author : Cheryl Cran
ISBN : 9781119124771
Genre : Business & Economics
File Size : 88. 46 MB
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Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that illustrates how to increase speed and agility during times of intense technological innovation and fast change, this resource focuses on the ways in which you, as an individual, can harness your unique abilities to lead cultural change and personal leadership in a positive and proactive way. Through eleven comprehensive chapters, explore the need for increased human brain speed, how to improve your focus, the body/mind connection, agility within a team setting, improving productivity, communication with your team, and more. Technology, globalization, evolving business models—these are just some of the variables impacting the competitive landscapes across virtually all industries. To keep up with the changes that these and other factors are creating, it is critical that you are able to understand what change leadership is, why it is important, and how you can leverage it in your workplace to positively impact your company. Explore research on change leadership vs. change management to improve business Leverage technology to improve productivity and adaptability to rapid change Evolutionary approaches to change leadership that include energy management and innovative mindset approaches Discover questionnaires, assessments and quizzes to assess your change leadership agilities The Art of Change Leadership is a (r)evolutionary text that prepares you to increase your team's speed and agility, and to thrive in today's continually evolving business environment.

The Marketing Complex

Author : Giles Lury
ISBN : 9780749481131
Genre : Business & Economics
File Size : 57. 23 MB
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Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand's potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence. The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand's appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.

Where Is Walt Disney World

Author : Joan Holub
ISBN : 9780515158441
Genre : Juvenile Nonfiction
File Size : 24. 53 MB
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Building the most magical place on earth was no fairy tale. Learn the story behind the creation of Walt Disney World. In 1964, when Walt Disney and his brother Roy decided to build a second theme park in the Florida swamplands, they kept it super hush-hush. Why? Well, if word got out that they planned to buy up lots of land, the price would have skyrocketed. So the Disneys cleverly covered up their trail, avoiding the Orlando airport and even using made-up names, like Walt and Roy Davis, for their flights. The deception worked. In covering the history of the "Most Magical Place On Earth," Joan Holub takes readers both behind the scenes and underneath the park (there are secret employee-only tunnels that form one big circle under the Magic Kingdom). Loaded with fun facts, this book is a great companion to Who Was Walt Disney?

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