digital marketing in 2017 107 experts share their top digital marketing tips for 2017

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Digital Marketing In 2017

Author : David Bain
ISBN : 1540729990
Genre :
File Size : 77. 21 MB
Format : PDF, Kindle
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On December the 8th 2016, David Bain brought together 107 leading experts as part of 1 not-to-be-missed live show, where they all shared their number one, actionable digital marketing strategies for 2017. And this very book, Digital Marketing in 2017 shares, categorises and expands on everything discussed during that unique online show. Digital marketing never stands still. What once may have worked exceptionally well a couple of years ago may actually be detrimental to your business today. So how do you stay on top of things and focus on what s working now? Reading and implementing tactics currently successfully used by experts in their field is surely one of the best ways, and that s precisely where this book, Digital Marketing in 2017 comes in. David Bain brings together a collection of experts who are actually walking the walk when it comes to marketing their and their client s businesses successfully online. People like John Lee Dumas from EOFire, Yaro Starak from Entrepreneur s Journey, Natalie Sisson from Suitcase Entrepreneur and Amy Schmittauer from Savvy Sexy Social are all world-class digital marketing doers . You then have the world s leading agency thinkers. Such as Eric Enge, Aleyda Solis, Lexi Mills and Mike King. And contributors who run successful marketing technology companies, such as Mike Mindel from Wordtracker, Cosmin Negrescu from SEO Monitor and Emeric Ernoult from Agora Pulse. However, it s rather unfair to start picking individuals out from the dazzling crowd. Just because names are more famous in certain circles doesn t necessarily mean that they offer the best advice in this book. There many of the 107 contributors to this book who you might not have heard of, who you should pay just as close, if not closer attention to. This isn t a book of theory. Just as in his podcast, (Digital Marketing Radio) in this very book, David Bain has created is an actionable resource that you can easily understand, enjoy and utilise to quickly impact your own business. Read it, implement it, and reap the benefits.

Digital Marketing Tactics

Author : Josh Ochs
ISBN : 0988403951
Genre : Internet marketing
File Size : 73. 36 MB
Format : PDF
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This book delivers 600 invaluable digital tactics as presented by 150 experts at our recent marketing conferences in California. Learn strategies from influencers, marketers, brands, and agencies. This book is sure to be one of the most helpful ways to get fresh marketing ideas in a short period of time. This book will give you tactical tips you can immediately use on your marketing campaigns Learn how to engage: How to grow your social following Branding on Instagram & Snapchat Effective email marketing Digital PR best practices Live video steps for success Learn how to influence: How to monetize your content Influencer marketing tools Campaign best practices Content calendar Strategies Learn how to analyze: A/B testing best practices ROI on social Keeping analytics simple And more...

Digital Marketing For Dummies

Author : Ryan Deiss
ISBN : 9781119235590
Genre : Business & Economics
File Size : 81. 74 MB
Format : PDF, Docs
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Web Analytics Action Hero

Author : Brent Dykes
ISBN : 9780132837941
Genre : Business & Economics
File Size : 36. 74 MB
Format : PDF, ePub
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Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." -Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." -Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Marketing 4 0

Author : Philip Kotler
ISBN : 9781119341147
Genre : Business & Economics
File Size : 59. 70 MB
Format : PDF, ePub, Docs
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Digital Marketing Strategy

Author : Simon Kingsnorth
ISBN : 9780749474713
Genre : Business & Economics
File Size : 85. 47 MB
Format : PDF, Docs
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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Digital Marketing In A Week

Author : Nick Smith
ISBN : 9781471800412
Genre : Business & Economics
File Size : 35. 5 MB
Format : PDF, ePub
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Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

The Color Code

Author : Taylor Hartman
ISBN : 1416558721
Genre : Psychology
File Size : 80. 87 MB
Format : PDF, Docs
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DISCOVER YOUR TRUE COLOR(S) WITH THE COLOR CODE -- AND UNLOCK YOUR POTENTIAL FOR SUCCESS AT WORK AND AT HOME Go ahead, take the test, and find out what makes you (and others) tick. By answering the 45-question personality profile, you will no doubt gain insight and illumination that will start you out on a thrilling journey of self-discovery while you: * Identify your primary color * Read others easily and accurately * Discover what your primary motivators are * Identify and develop your natural strengths and transform your weaknesses * Improve your relationships with yourself and others * Enhance your business performance The Color Code will, quite simply, change your life. It is guaranteed to make a difference in every relationship you have, starting with the relationship you have with yourself.

Successful Digital Marketing In A Week

Author : Nick Smith
ISBN : 1471800393
Genre : Business & Economics
File Size : 30. 24 MB
Format : PDF, Mobi
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Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve successful digital marketing. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Search Engine Optimisation Monday: Social media marketing Tuesday: Pay Per Click (PPC) marketing Wednesday: Mobile marketing Thursday: Email marketing Friday: Free and paid-for publicity Saturday: Building the ultimate sales website

Content Chemistry

Author : Andy Crestodina
ISBN : 0988336499
Genre : Business & Economics
File Size : 38. 65 MB
Format : PDF, ePub, Docs
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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

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