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Decoded

Author : Jay Z
ISBN : 9780753546154
Genre : Biography & Autobiography
File Size : 80. 39 MB
Format : PDF, Docs
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Updated with 3 new songs, this is the intimate, first-person chronicle of the life and work of Jay-Z, born Shawn Carter in Brooklyn's notorious Marcy Projects, now known to many as the greatest rapper alive. Told through lyrics, images and personal narrative, Decoded shares the story of Jay-Z's life through the 10 codes that define him, giving an unparalleled insight into his background, influences and the artistic process that shapes his work. Each chapter features a highly personal narrative section followed by a visually captivating selection of his most famous and provocative lyrics underlining the chapter's themes, along with Jay-Z's own 'decoding' of each lyric, uncovering the wordplay and stories behind the song. This is a brilliant insight into the art and poetry of hip-hop, as well as the life of one of the genre's greatest artists.

Decoded

Author : Phil Barden
ISBN : 9781118345597
Genre : Business & Economics
File Size : 52. 21 MB
Format : PDF
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded

Author : Mai Jia
ISBN : 9780241961995
Genre : Fiction
File Size : 35. 90 MB
Format : PDF, Kindle
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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Decoded

Author : Debra Webb
ISBN : 9781459215931
Genre : Fiction
File Size : 81. 48 MB
Format : PDF, ePub, Mobi
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Slade Keaton was the man Maggie James fell in love with…until she learned he was a lie. Escaping a hit meant for him, she found herself on the run—fleeing a danger she couldn't comprehend with a man she couldn't trust. And pregnant with his baby. Though he'd had dozens of aliases, Slade couldn't forget who he was—the son of a merciless assassin named the Dragon. He'd kept out of his mother's reach for years till a Colby Agency investigation put him—and Maggie—on her radar. Now, could Slade become the very thing he hated in order to save the woman and child he loved?

Decoded

Author : Sara Marx
ISBN : 9781594939549
Genre : Fiction
File Size : 26. 42 MB
Format : PDF, Kindle
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Shay Cooper was good at her job. As an FBI agent she broke criminals—until they broke her. Recovery seems unlikely until her mentor proposes she return to work at the training academy near her hometown of Chicago. Life in the slow lane definitely appeals, but her contentment lasts only until she meets the academy's biggest challenge: Agent Kate Harris. Kate Harris has made her mistakes and carries her own secrets. Her former partner—a brilliant profiler and author of true crime blockbusters—has disappeared. She's determined to find him, orders for more training be damned. The horror she uncovers collides with Shay's own nightmarish past. The only thing they agree on is that they can't trust anyone, not even each other. Sara Marx, author of the breakout hit Before I Died, returns with an unforgettable thriller teeming with the risks of passion and love.

Decoded

Author : Thomas Kingsley Troupe
ISBN : 1632352273
Genre : Juvenile Fiction
File Size : 32. 21 MB
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Sawdust in his locker and weird music on his MP3 player--someone is messing with Grady Hopkins. Determined to put an end to the pranks, Grady enlists friends Marco and Ava to help him decode anagrams left by the culprit. Will he solve the mystery before the trickster strikes again?

A Life Decoded

Author : J. Craig Venter
ISBN : 9780141900261
Genre : Biography & Autobiography
File Size : 87. 65 MB
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Craig Venter is no ordinary scientist, and no ordinary man. He is the first human being ever to read their own DNA – and see the key to life itself. Yet in doing so, he rocked the establishment and became embroiled in one of the biggest controversies of our age. This is the story of his incredible life: from teenage rebel and Vietnam medic, to daredevil sailor and maverick researcher, whose race to unravel the sequence of the human genome made him both hero and pariah. Incorporating his own genetic make-up into his story, this is an electrifying portrait of a man who pushed back the boundaries of the possible.

Hope Decoded

Author : Rev L. a. Riccio
ISBN : 9781619049543
Genre : Religion
File Size : 20. 49 MB
Format : PDF
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We were promised that horrific events would take place in these last days. A time worse than any in this planets' past or future. Wars, earthquakes, tsunamis, terrorism, and commotions around the world dominate our news reports. Yet Jesus commands us, "Don't be terrified." Governments are being toppled and overthrown around the world. The United States and other developed nations are on the verge of an economic collapse; still Jesus insists, "Be ye not troubled." God has encoded in His prophetic book the Holy Bible His plan of protection and deliverance for the world. If we know how to look into His creation, history, and current events we will find that not all hope is lost. It is as if God is standing on a hill screaming, 'I HAVE A PLAN'.Growing up in a city housing project surrounded by gangs, drug addicts, thieves, drug dealers and violence, where there seemed to be no hope. I have seen with my own eyes that desperation does not have to be the end of the line. But we have to act now. If his world will not act, then you must. I'm a licensed minister, who preaches and teaches on the soon coming reign of the Christ of God. I have written four gospel tracts, 'Providence a city reborn' 'Place your bets' 'America bless God' and ' A giant slain' [the deception of methadone]. I wrote another book ' THE SKY IS FALLING'. I served on the mission field in San Salvador, Puerto Rico, Venezuela, Columbia, Guatemala, and the Netherlands. I also served my country in the United States Marine Corps. I would like to dedicate this book to my granddaughter Arianna Alessandro. Let no man or devil take her or her generations' inheritance away on my watch. Rev. L.A. Riccio

Shajara Code Decoded

Author : Imad Hassan
ISBN : 9781491881484
Genre : Philosophy
File Size : 69. 36 MB
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It correlates the Darwinian Th eory with many mystery verses in the Qur'an and Bible. Th e Muslim pilgrimage to Makka being an actual imitation of the missing link in Darwin theory, the conversion of the Apes man into intelligent civilised man. According to the Qur'an all living beings evolved from one origin, single living cell, Except the cattle which in Arabic includes ONLY: Camel Cow, sheep and goat. Th e cattle according to the Qur'an are Extraterrestrial creatures brought down to civilise the intelligent man and takes him away from hunting the wild life

Hip Hop Decoded

Author : Black Dot
ISBN : 097723570X
Genre : Music
File Size : 45. 94 MB
Format : PDF
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SUPERANNO This masterpiece takes its reader from Hip Hop's ancient origin to its modern day Matrix. Never before has a book been written about Hip Hop through the spiritual scope of the culture, or has examined the culture from a mystical perspective. The Black Dot cleverly accomplishes both, while providing plenty of fuel for a conspiracy theorist. Hip Hop Decoded reveals that Hip Hop is far deeper than just beats and rhymes, and masterfully illustrates that each element of Hip Hop (Graffiti, DJ, Emcee, and B-Boy) has an ancient origin (hieroglyphics, drummer, oracle, and dancer), as well as spiritual significance (earth, air, fire, and water).

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