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Das Verh Ngnisvolle Talent Des Herrn Rong

Author : Jia Mai
ISBN : 9783641153687
Genre : Fiction
File Size : 90. 57 MB
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Alles beginnt Ende des 19. Jahrhunderts mit Großmutter Rong. Um die Kunst der Traumdeutung zu erlernen, schickt die Matriarchin ihren Enkel ins Ausland – und dieser kommt als moderner Mann wieder. Aus der Salzhändlerdynastie Rong wird eine Familie von Mathematikern, in die einige Generationen später Jinzhen hineingeboren wird. Der Junge mit dem übergroßen Kopf ist von einer fast mythischen Aura umgeben, denn er versteht die Welt der Zahlen wie kein anderer. Mitte der 50er-Jahre gelingt es ihm, für den chinesischen Geheimdienst einen als undechiffrierbar geltenden Code zu brechen, und er wird als Nationalheld gefeiert. Doch dann taucht ein noch schwierigerer Code auf und droht, ihn in den Abgrund zu ziehen ... Wie kein Zweiter vermag es der Bestsellerautor Mai Jia, das rätselhafte Leben eines tragischen Genies einzufangen und mit großem epischem Atem in all seinen Schattierungen darzustellen. Ein Romanereignis aus China, das weltweit für Aufsehen sorgt.

Das Verh Ngnisvolle Talent Des Herrn Rong

Author : Jia Mai
ISBN : 3421046719
Genre :
File Size : 46. 52 MB
Format : PDF, ePub
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Decoded

Author : Phil P. Barden
ISBN : 9781118345597
Genre : Business & Economics
File Size : 70. 68 MB
Format : PDF
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In this groundbreaking book Phil Barden reveals what decisionscience explains about people’s purchase behaviour, andspecifically demonstrates its value to marketing. He shares the latest research on the motivations behindconsumers’ choices and what happens in the human brain asbuyers make their decisions. He deciphers the ‘secretcodes’ of products, services and brands to explain why peoplebuy them. And finally he shows how to apply this knowledge in dayto day marketing to great effect by dramatically improving keyfactors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of BehaviouralEconomics, psychology and neuro-economics explain why we buy whatwe buy Offers a pragmatic framework and guidelines for day-to-daymarketing practice on how to employ this knowledge for moreeffective brand management - from strategy to implementation andNPD. The first book to apply Daniel Kahneman’s NobelPrize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers,advertising professionals, web designers, R&D managers,industrial designers, graphic designers in fact anyone whose roleor interest focuses on the ‘why’ behind consumerbehaviour. Foreword by Rory Sutherland, Executive Creative Director andVice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy GroupUK Full colour throughout

Decoded

Author : Jay Z
ISBN : 9780753546154
Genre : Biography & Autobiography
File Size : 69. 20 MB
Format : PDF, ePub
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Updated with 3 new songs, this is the intimate, first-person chronicle of the life and work of Jay-Z, born Shawn Carter in Brooklyn's notorious Marcy Projects, now known to many as the greatest rapper alive. Told through lyrics, images and personal narrative, Decoded shares the story of Jay-Z's life through the 10 codes that define him, giving an unparalleled insight into his background, influences and the artistic process that shapes his work. Each chapter features a highly personal narrative section followed by a visually captivating selection of his most famous and provocative lyrics underlining the chapter's themes, along with Jay-Z's own 'decoding' of each lyric, uncovering the wordplay and stories behind the song. This is a brilliant insight into the art and poetry of hip-hop, as well as the life of one of the genre's greatest artists.

Decoded

Author : Debra Webb
ISBN : 9780373695805
Genre : Fiction
File Size : 38. 11 MB
Format : PDF, Kindle
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Slade Keaton and Maggie James question their relationships while on the run and on the Colby Agency investigation's radar.

Decoded

Author : Mai Jia
ISBN : 9780241961995
Genre : Fiction
File Size : 34. 48 MB
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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Digital Activism Decoded

Author : Mary C. Joyce
ISBN : 1932716602
Genre : Political Science
File Size : 75. 58 MB
Format : PDF, Docs
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The media have recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change-from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American nonprofits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but the underlying mechanics of this practice of digital activism are little understood. This new field, its dynamics, practices, misconceptions, and possible futures are presented together for the first time in Digital Activism Decoded.

Astrology Decoded

Author : Sue Merlyn Farebrother
ISBN : 9781448175765
Genre : Body, Mind & Spirit
File Size : 50. 98 MB
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Have you ever wondered what astrology is about, or whether there is more to astrology than the popular sun-sign columns in the media? Are you fascinated by the idea of being able to interpret your own or other people's personal horoscopes? If so, this is the book for you. Accessible, entertaining and informative, Astrology Decoded explains, step by step, how astrology works, when to use it and ways to take it further. In this fascinating guide, expert astrologer Sue Merlyn Farebrother offers a practical and comprehensive course that will take you through the colourful ingredients that make up a birth chart, from the 12 zodiac signs to subtle astrological combinations and aspects, and the ways in which these express themselves through a person's character. Whether you are a beginner or have some knowledge of this fascinating subject, Astrology Decoded will deepen your understanding, and show you how to use astrology to enchance your life and the lives of others. Discover how the heavenly bodies really do influence us all and, in the process, learn more about yourself and those you care about...

Da Vinci Decoded

Author : Michael J. Gelb
ISBN : 0440335205
Genre : Self-Help
File Size : 81. 65 MB
Format : PDF, ePub, Mobi
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Author Michael Gelb ignited the current fascination with all things Da Vinci with his runaway bestseller, How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day. Just as that book showed readers how to use the seven Da Vincian principles to develop their creative potential, his new book, Da Vinci Decoded, will help you use the same principles to cultivate your spiritual potential. Wonder. Appreciation. Awareness. Wholeness…In the Western world of the fifteenth century, these personal qualities were all boldly embodied in one extraordinary man. From art to botany, anatomy to mechanics, Da Vinci was a profoundly original thinker fully in tune with the world of man and nature, and with the divine spirit that bridges the two. In this bold new guide to awakening the soul, Michael Gelb draws on Leonardo’s writings, inventions, and works of art to show how you, too, can practice the seven essential principles by which Leonardo lived and worked: Filled with practical exercises that will help you put each of the seven principles into use, a series of reflective questions designed for self-assessment, and inspirational sayings drawn from the world’s great wisdom traditions, Da Vinci Decoded offers a wide range of tools to use in your spiritual quest. Now you can let Leonardo and this book be your personal guides to creating your own personal spiritual renaissance today. From the Hardcover edition.

Biostatistics Decoded

Author : A. Gouveia Oliveira
ISBN : 9781118670798
Genre : Medical
File Size : 65. 83 MB
Format : PDF, ePub, Mobi
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Study design and statistical methodology are two important concerns for the clinical researcher. This book sets out to address both issues in a clear and concise manner. The presentation of statistical theory starts from basic concepts, such as the properties of means and variances, the properties of the Normal distribution and the Central Limit Theorem and leads to more advanced topics such as maximum likelihood estimation, inverse variance and stepwise regression as well as, time-to-event, and event-count methods. Furthermore, this book explores sampling methods, study design and statistical methods and is organized according to the areas of application of each of the statistical methods and the corresponding study designs. Illustrations, working examples, computer simulations and geometrical approaches, rather than mathematical expressions and formulae, are used throughout the book to explain every statistical method. Biostatisticians and researchers in the medical and pharmaceutical industry who need guidance on the design and analyis of medical research will find this book useful as well as graduate students of statistics and mathematics with an interest in biostatistics. Biostatistics Decoded: Provides clear explanations of key statistical concepts with a firm emphasis on practical aspects of design and analysis of medical research. Features worked examples to illustrate each statistical method using computer simulations and geometrical approaches, rather than mathematical expressions and formulae. Explores the main types of clinical research studies, such as, descriptive, analytical and experimental studies. Addresses advanced modeling techniques such as interaction analysis and encoding by reference and polynomial regression.

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