copywriting for the electronic media a practical guide

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Copywriting For The Electronic Media

Author : Milan D. Meeske
ISBN : 0495411175
Genre : Business & Economics
File Size : 57. 95 MB
Format : PDF, Mobi
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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Media Writing

Author : Craig Batty
ISBN : 9781137065292
Genre : Language Arts & Disciplines
File Size : 24. 4 MB
Format : PDF, Kindle
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Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology. Craig Batty is Senior Lecturer in Screenwriting at Bournemouth University, UK. He is a screenwriter, script consultant and academic, and is also co-author of Writing for the Screen (Palgrave, 2008). Sandra Cain is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is the author of several books, fiction and non-fiction, including Key Concepts in Public Relations (Palgrave, 2009).

Storytelling In Sozialen Medien

Author : Gary Vaynerchuk
ISBN : 9783864705311
Genre : Business & Economics
File Size : 48. 76 MB
Format : PDF, Kindle
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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Strategic Copywriting

Author : Edd Applegate
ISBN : 9781442244092
Genre : Business & Economics
File Size : 53. 63 MB
Format : PDF, Docs
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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Career Opportunities In Radio

Author : Shelly Field
ISBN : 9781438110844
Genre : Radio
File Size : 54. 76 MB
Format : PDF, Kindle
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Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514036
Genre : Business & Economics
File Size : 75. 39 MB
Format : PDF, ePub, Docs
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Writing For Visual Media

Author : Anthony Friedmann
ISBN : 9780240807263
Genre : Social Science
File Size : 88. 81 MB
Format : PDF, ePub
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This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train you to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative. A new chapter looks at adaptation as a specific script writing problem. Writing for Visual Media also lays a foundation for understanding interactive media and writing for non-linear content with new chapters that cover writing for the web, interactive corporate communication, instructional media, and video games. This book will make you aware of current electronic writing tools and scriptwriting software through a companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, etc.) discussed in the book by means of an interactive, illustrated glossary (video and stills) of terms and concepts. * Contains an instructive DVD * New information in this edition details storyboarding and scriptwriting software * Also includes new information on adaptation, interactive media websites, and games

Gest Ndnisse Eines Werbemannes

Author : David Ogilvy
ISBN : 3430172756
Genre : Werbung
File Size : 76. 22 MB
Format : PDF, Kindle
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Writing For The Electronic Media

Author : Peter E. Mayeux
ISBN : 0697143996
Genre : Reference
File Size : 81. 71 MB
Format : PDF, Kindle
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Adwords F R Dummies

Author : Howard Jacobson
ISBN : 3527704442
Genre : Google
File Size : 50. 65 MB
Format : PDF, Kindle
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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

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