copywriting for the electronic media a practical guide

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Copywriting For The Electronic Media

Author : Milan D. Meeske
ISBN : 0534526608
Genre : Language Arts & Disciplines
File Size : 88. 34 MB
Format : PDF, Mobi
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This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

Media Writing

Author : Craig Batty
ISBN : 9781137065292
Genre : Language Arts & Disciplines
File Size : 59. 1 MB
Format : PDF, Docs
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Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology. Craig Batty is Senior Lecturer in Screenwriting at Bournemouth University, UK. He is a screenwriter, script consultant and academic, and is also co-author of Writing for the Screen (Palgrave, 2008). Sandra Cain is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is the author of several books, fiction and non-fiction, including Key Concepts in Public Relations (Palgrave, 2009).

Strategic Copywriting

Author : Edd Applegate
ISBN : 9781442244092
Genre : Business & Economics
File Size : 33. 80 MB
Format : PDF, Mobi
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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Career Opportunities In Radio

Author : Shelly Field
ISBN : 9781438110844
Genre : Radio
File Size : 47. 10 MB
Format : PDF, Kindle
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Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Writing For Visual Media

Author : Anthony Friedmann
ISBN : 9781136028106
Genre : Language Arts & Disciplines
File Size : 34. 50 MB
Format : PDF
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This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train you to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative. A new chapter looks at adaptation as a specific script writing problem. Writing for Visual Media also lays a foundation for understanding interactive media and writing for non-linear content with new chapters that cover writing for the web, interactive corporate communication, instructional media, and video games. This book will make you aware of current electronic writing tools and scriptwriting software through a companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, etc.) discussed in the book by means of an interactive, illustrated glossary (video and stills) of terms and concepts.

Technician S Guide To Fiber Optics

Author : Donald J. Sterling
ISBN : 9781401812706
Genre : Technology & Engineering
File Size : 85. 13 MB
Format : PDF, ePub
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An excellent primer for students beginning to study the subject, this current edition provides a practical, real-world perspective on the fundamentals of fiber optic technology and optical communications. It examines the reasons that optical fibers are the preferred communications medium, surpassing copper wire in all performance measures. A thorough explanation of how fibers work is offered, as well as useful coverage of other related optical components and how those components fit into system-level applications. Premises (LAN), metro, 10G Ethernet, and long-haul applications are also briefly surveyed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Ultimate Job Hunter S Guidebook

Author : Susan Greene
ISBN : 9781111531768
Genre : Business & Economics
File Size : 69. 84 MB
Format : PDF, ePub
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Offering concise coverage of essential job-hunting and career strategies, this flexible guidebook can supplement any business course or serve as the foundation for a career development class. The Sixth Edition focuses on real-world applications through experiential exercises and hands-on activities that provide a comprehensive how-to for anyone beginning a job search. It delivers practical advice in a straightforward style along with action-oriented examples that can easily be followed. Students are taught to look beyond traditional resources like classified ads to find potential employers. For example, this edition includes a new, information-packed chapter on using social networks such as LinkedIn, Facebook and Twitter in the job search. As in previous editions, the text offers many samples of job hunting tools, such as resumes and cover letters from a wide variety of career fields. Students can use these samples as virtual templates, substituting their own information into the established format. Throughout each chapter is heavy emphasis on employing the latest technologies and online tools at every phase of the job hunt. The techniques covered in The Ultimate Job Hunter’s Guidebook will prove useful to students as they embark on their new career and in years to come as they progress in their chosen profession. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Navigating The Digital Age

Author : Matt Aiello
ISBN : 1732731802
Genre :
File Size : 37. 42 MB
Format : PDF, Mobi
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Welcome to the all-new second edition of Navigating the Digital Age. This edition brings together more than 50 leaders and visionaries from business, science, technology, government, aca¬demia, cybersecurity, and law enforce¬ment. Each has contributed an exclusive chapter designed to make us think in depth about the ramifications of this digi-tal world we are creating. Our purpose is to shed light on the vast possibilities that digital technologies present for us, with an emphasis on solving the existential challenge of cybersecurity. An important focus of the book is centered on doing business in the Digital Age-par¬ticularly around the need to foster a mu¬tual understanding between technical and non-technical executives when it comes to the existential issues surrounding cybersecurity. This book has come together in three parts. In Part 1, we focus on the future of threat and risks. Part 2 emphasizes lessons from today's world, and Part 3 is designed to help you ensure you are covered today. Each part has its own flavor and personal¬ity, reflective of its goals and purpose. Part 1 is a bit more futuristic, Part 2 a bit more experiential, and Part 3 a bit more practical. How we work together, learn from our mistakes, deliver a secure and safe digital future-those are the elements that make up the core thinking behind this book. We cannot afford to be complacent. Whether you are a leader in business, government, or education, you should be knowledgeable, diligent, and action-oriented. It is our sincerest hope that this book provides answers, ideas, and inspiration.If we fail on the cybersecurity front, we put all of our hopes and aspirations at risk. So we start this book with a simple proposition: When it comes to cybersecurity, we must succeed.

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