communication consultants in political campaigns ballot box warriors praeger series in political communication

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Communication Consultants In Political Campaigns

Author : Robert V. Friedenberg
ISBN : 027595207X
Genre : Business & Economics
File Size : 57. 81 MB
Format : PDF
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A comprehensive look at the history and current practice of political communication consulting.

The Manship School Guide To Political Communication

Author : David D. Perlmutter
ISBN : 0807124818
Genre : Political Science
File Size : 65. 62 MB
Format : PDF
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Examines the role and process of media consulting for political campaigns. The pieces included in this guide range from types of political media to targets of political messages. Several authors examine the folk-ways of the profession of political consulting itself.

Politics And Politicians In American Film

Author : Phillip L. Gianos
ISBN : 0275967662
Genre : Performing Arts
File Size : 76. 43 MB
Format : PDF, ePub
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Examines some of the greatest American films ever made to see what they say about politics and politicians, and what these films, in turn, say about the audience for which they were produced.

The 1996 Presidential Campaign

Author : Robert E. Denton (Jr.)
ISBN : 0275961524
Genre : Language Arts & Disciplines
File Size : 54. 15 MB
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Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of "significant symbols" through human communication. The essays in this text examine the key elements in that process throughout the 1996 presidential campaign.

Political Communication In America

Author : Robert E. Denton (Jr.)
ISBN : STANFORD:36105028535362
Genre : Political Science
File Size : 48. 10 MB
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Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and "unofficial Washington." This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.

The Parliamentarian

Author :
ISBN : UOM:39015074601892
Genre : Great Britain
File Size : 65. 74 MB
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Manipulation Of The American Voter

Author : Karen S. Johnson-Cartee
ISBN : UOM:39015040542360
Genre : Language Arts & Disciplines
File Size : 73. 70 MB
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"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.


Author :
ISBN : IND:30000047702372
Genre : Academic libraries
File Size : 37. 80 MB
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Author : Beverly Merrill Kelley
ISBN : 0275960188
Genre : Language Arts & Disciplines
File Size : 25. 6 MB
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With reference to eight classic American movies, Mr Smith Goes to Washington, Mignificent Ambersons, Gabriel Over the White House, Citizen Kane, Casablanca, All Quiet on the Western Front, Daily Bread and The Fountainhead, this text explores the political ideologies thrumming through the American psyche during a period of national catastrophe and triumph.

Handbook Of Political Marketing

Author : Bruce I. Newman
ISBN : 076191109X
Genre : Business & Economics
File Size : 68. 74 MB
Format : PDF, ePub, Mobi
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"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

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