color for designers ninety five things you need to know when choosing and using colors for layouts and illustrations creative core

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Color For Designers

Author : Jim Krause
ISBN : 9780133760262
Genre : Art
File Size : 68. 92 MB
Format : PDF, ePub
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Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

Lessons In Typography

Author : Jim Krause
ISBN : 9780133993721
Genre : Art
File Size : 48. 85 MB
Format : PDF, ePub, Mobi
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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Visual Design

Author : Jim Krause
ISBN : 9780321968159
Genre : Computers
File Size : 83. 24 MB
Format : PDF, Docs
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"Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Topics include how to fill the space, directing the eye of the viewer, considering style, color awareness, typography, infusing with intangibles and avoiding unsightliness. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. Jim Krause has worked as a designer and illustrator since 1982"--Provided by publisher.

Graphic Design School

Author : David Dabner
ISBN : 9781119433279
Genre : Design
File Size : 86. 40 MB
Format : PDF, Kindle
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The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.

Designer S Color Manual

Author : Tom Fraser
ISBN : 081184210X
Genre : Design
File Size : 73. 36 MB
Format : PDF, ePub, Docs
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The naked eye, the lens and the computer screen all treat colour differently. Written by the creative director at Designer Training Ltd., this jargon-free reference helps the contemporary designer resolve these discrepancies. With over 1,000 colour illustrations, Designer's Color Manual deals with the problems of using various media, converting from RGB to CMYK and many other topics.

Layout Index

Author : Jim Krause
ISBN : 9781440321962
Genre : Design
File Size : 76. 92 MB
Format : PDF, Kindle
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Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

An Eye For Color

Author : Olga Gutierrez de la Roza
ISBN : 9780061210068
Genre : Art
File Size : 38. 90 MB
Format : PDF
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Developed by the Design Leader for Global Retail Hair at Procter & Gamble, An Eye for Color teaches readers how to develop their color sense. The book presents a unique, easy-to-follow system that the author developed to create effective color patterns, which differentiates it from the standard index-style books on the market that provide color combinations without placing those combinations in context. An Eye for Color shows how to build your own color index by "dissecting" a gorgeous selection of works used by master painters, graphic designers, fashion and furniture designers and craftsmen—all selected for their exceptional use of color. In addition, the book's compact design and irresistibly chunky format will make it useful and attractive to designers, artists, students, professionals, or anyone trying to find attractive color combinations. An Eye for Color is organized into chapters by color. In every spread, the author first presents the work of a designer or painter. Second, she breaks down the color palette of the work, providing color squares on the page in both RGB and CMYK configurations. Text accompanying each chosen image contains information on the artist's inspiration for his use of color and interprets it. The text also describes the technical, emotional and artistic qualities of the work. The third step is for the reader to replicate the color swatches with Pantone chips or a Photoshop print out and place them onto a rolodex card which would then become the basis for their own inspiration file. Perforated sheets at the beginning of each chapter will enable readers to immediately start building their rolodexes based on the examples shown in the book.

The Art Of Game Design

Author : Jesse Schell
ISBN : 9781498759564
Genre : Computers
File Size : 74. 25 MB
Format : PDF, ePub
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Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.

The Logo Brainstorm Book

Author : Jim Krause
ISBN : 9781440324956
Genre : Design
File Size : 83. 53 MB
Format : PDF, Kindle
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Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: Symbols Monograms Typographic Logos Type and Symbol Combinations Emblems Color Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

Seventy Nine Short Essays On Design

Author : Michael Bierut
ISBN : 9781616890711
Genre : Architecture
File Size : 20. 10 MB
Format : PDF, ePub, Mobi
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Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

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