business research methods with qualtrics printed access card

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Business Research Methods

Author : William G. Zikmund
ISBN : 9781111826925
Genre : Business & Economics
File Size : 46. 94 MB
Format : PDF, Kindle
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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials Of Marketing Research

Author : William Zikmund
ISBN : 9781133190646
Genre : Business & Economics
File Size : 85. 56 MB
Format : PDF, Kindle
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Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Research

Author : William G. Zikmund
ISBN : 9780170279772
Genre : Marketing research
File Size : 22. 31 MB
Format : PDF, ePub
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Advancing Research Methods With New Technologies

Author : Natalie Sappleton
ISBN : 9781466639195
Genre : Science
File Size : 67. 18 MB
Format : PDF, Kindle
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"This book examines the applicability and usefulness of new technologies, as well as the pitfalls of these methods in academic research practices, serving as a practical guide for designing and conducting research projects"--Provided by publisher.

Essentials Of Marketing Research

Author : Barry J. Babin
ISBN : 9781305688094
Genre : Business & Economics
File Size : 20. 31 MB
Format : PDF
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ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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