business anthropology second edition

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Business Anthropology

Author : Ann T. Jordan
ISBN : 9781478609155
Genre : Social Science
File Size : 24. 78 MB
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Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.

General Business Anthropology 2nd Edition

Author : Robert Guang Tian
ISBN : 0988919303
Genre : Business & Economics
File Size : 37. 59 MB
Format : PDF
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The textbook contains thirteen chapters, each of which attempts to synthesize the research on a particular prominent theme in business anthropology. Further, we have tried to ensure that pioneering and key works are referenced, but space limitations prevent us from being able to adopt an all-inclusive approach. This is not intended to slight any researcher whose publication may be omitted. Indeed, some of our own close colleagues are included in this very company. However, an exhaustive review of all literature in the field is beyond the scope of this slender volume. Students are encouraged to work with the endnotes for each chapter, in searching out additional references. We hope that the text provides an adequate start in this direction.

Ethnographic Thinking

Author : Jay Hasbrouck
ISBN : 9781351362481
Genre : Social Science
File Size : 75. 68 MB
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This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Handbook Of Anthropology In Business

Author : Rita M Denny
ISBN : 9781315427843
Genre : Social Science
File Size : 29. 33 MB
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In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Ethnography And The Corporate Encounter

Author : Melissa Cefkin
ISBN : 1845457773
Genre : Business & Economics
File Size : 27. 10 MB
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Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

Cultural Change From A Business Anthropology Perspective

Author : Maryann McCabe
ISBN : 9781498544528
Genre : Social Science
File Size : 54. 94 MB
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This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

Advertising And Anthropology

Author : Timothy de Waal Malefyt
ISBN : 9780857852038
Genre : Social Science
File Size : 41. 30 MB
Format : PDF
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

General Business Anthropology

Author : Robert Tian
ISBN : 0982843402
Genre : Business & Economics
File Size : 57. 73 MB
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Ethics In The Anthropology Of Business

Author : Timothy de Waal Malefyt
ISBN : 9781351768979
Genre : Social Science
File Size : 75. 73 MB
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Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.

Economies And Cultures

Author : Richard R Wilk
ISBN : 9780429974892
Genre : Social Science
File Size : 22. 94 MB
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This synthesis of modern economic anthropology goes to the heart of a thriving subdiscipline and identifies the fundamental practical and theoretical problems that give economic anthropology its unique strengths and vision. More than any other anthropological subdiscipline, economic anthropology constantly questions and debates the practical motives of people as they go about their daily lives. Tracing the history of the dialogue between anthropology and economics, the authors move economic anthropology beyond the narrow concerns of earlier debates and place the field directly at the centre of current issues in the social sciences. They focus on the unique strengths of economic anthropology as a meeting place for symbolic and materialist approaches and for understanding human beings as both practical and cultural. In so doing, the authors argue for the wider relevance of economic anthropology to applied anthropology and identify other avenues for interaction with economics, sociology, and other social and behavioural sciences. The second edition of Economies and Cultures contains an entirely new chapter on gifts and exchange that critically approaches the new literature in this area, as well as a thoroughly updated bibliography and guide for students for finding case studies in economic anthropology.

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