broadcast pharmaceutical advertising in the united states

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Broadcast Pharmaceutical Advertising In The United States

Author : Janelle Applequist
ISBN : 9781498539524
Genre : Language Arts & Disciplines
File Size : 65. 46 MB
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This book analyzes the profit-driven nature of the pharmaceutical industry to explore how health care has become, and continues to be, commodified in the United States. Applequist addresses how pharmaceutical companies are shaping the meaning of drug interventions for individuals, including the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care.

Reducing Race Differences In Direct To Consumer Pharmaceutical Advertising

Author : Stephany De Scisciolo
ISBN : 9781498574174
Genre : Social Science
File Size : 31. 73 MB
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This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

Selling Sickness

Author : Ray Moynihan
ISBN : 9781926706689
Genre : Health & Fitness
File Size : 67. 21 MB
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In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.

Bad Pharma

Author : Ben Goldacre
ISBN : 9780865478060
Genre : Business & Economics
File Size : 77. 49 MB
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Argues that doctors are deliberately misinformed by profit-seeking pharmaceutical companies that casually withhold information about drug efficacy and side effects, explaining the process of pharmaceutical data manipulation and its global consequences. By the best-selling author of Bad Science.

Social Communication In Advertising

Author : William Leiss
ISBN : 9781351602907
Genre : Social Science
File Size : 84. 99 MB
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Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Drugs For Life

Author : Joseph Dumit
ISBN : 9780822348719
Genre : Business & Economics
File Size : 23. 80 MB
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Joseph Dumit argues that underlying Americans' burgeoning consumption of prescription drugs and the skyrocketing cost of healthcare is a relatively new perception of ourselves as inherently ill and in need of chronic treatment.

Competitive Problems In The Drug Industry

Author : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and Anticompetitive Activities
ISBN : MINN:31951P00185917I
Genre :
File Size : 78. 81 MB
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Encyclopedia Of Science And Technology Communication

Author : Susanna Hornig Priest
ISBN : 9781412959209
Genre : Language Arts & Disciplines
File Size : 27. 85 MB
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The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

Proceedings Of The 1993 Academy Of Marketing Science Ams Annual Conference

Author : Michael Levy
ISBN : 9783319131597
Genre : Business & Economics
File Size : 83. 47 MB
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This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Broadcast Advertising And Children

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications
ISBN : LOC:00183870993
Genre : Broadcast advertising
File Size : 65. 96 MB
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