broadcast announcing worktext a media performance guide

Download Book Broadcast Announcing Worktext A Media Performance Guide in PDF format. You can Read Online Broadcast Announcing Worktext A Media Performance Guide here in PDF, EPUB, Mobi or Docx formats.

Broadcast Announcing Worktext

Author : Alan Stephenson
ISBN : 9781136036491
Genre : Language Arts & Disciplines
File Size : 55. 68 MB
Format : PDF, ePub, Mobi
Download : 371
Read : 1241

Download Now


The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

Audio Production Worktext

Author : Samuel J. Sauls
ISBN : 9781317557890
Genre : Technology & Engineering
File Size : 23. 71 MB
Format : PDF, ePub, Mobi
Download : 230
Read : 1308

Download Now


This is an excellent introduction to the modern radio production studio, the equipment found in that studio, and the basic techniques needed to accomplish radio production work. The new edition is updated throughout and features new sections on mobile technology, audio editing apps and software, and digital editing, as well as updated graphics and expanded content on portable digital audio players. Features a worktext/website format tailored for both students and teachers, offering a solid foundation for anyone who wishes to know more about radio/audio equipment and production techniques.

Applied Mass Communication Theory

Author : Jack Rosenberry
ISBN : 9781134974283
Genre : Language Arts & Disciplines
File Size : 82. 14 MB
Format : PDF, Mobi
Download : 985
Read : 325

Download Now


Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Selling Electronic Media

Author : Ed Shane
ISBN : 0240803272
Genre : Music
File Size : 52. 75 MB
Format : PDF, ePub, Mobi
Download : 402
Read : 1276

Download Now


"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book. Written by an expert with over 20 years of consulting experience Comprehensive treatment of the sales process Equally useful to students and professionals

Audio In Media

Author : Stanley Alten
ISBN : 9781133307235
Genre : Art
File Size : 20. 60 MB
Format : PDF, Kindle
Download : 560
Read : 489

Download Now


In AUDIO IN MEDIA, Tenth Edition, Stanley Alten -- internationally recognized as a scholar and expert in the area of audio production -- continues to provide students with an introduction to the basic techniques and principles necessary for audio production in today’s media. The clear, current illustrations and photos and student-friendly writing in Alten’s market-leading text have helped professors effectively teach this technically based course to thousands of introductory audio-production students. Comprehensive, technically accurate, and up-to-date, the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process, from planning to postproduction. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Alphabet To Internet

Author : Irving Fang
ISBN : 9781317616702
Genre : Social Science
File Size : 35. 43 MB
Format : PDF, ePub, Mobi
Download : 740
Read : 918

Download Now


What Greek philosopher thought writing would harm a student’s memory? Was the poet Byron’s daughter the first computer programmer? Who plays more video games, women over 18 or teenage boys? In Alphabet to Internet: Media in Our Lives, Irving Fang looks at each medium of communication through the centuries, asking not only, "What happened?" but also, "How did society change because of this new communication medium?" and, "How are we different as a result?" Examining the impact of different media on a broad, historical scale—among them mass printing, the telegraph, film, the internet, and advertising—Alphabet to Internet takes us from the first scratches of writing and the origins of mail to today's video games, the widespread and daily use of smartphones, and the impact of social media in political uprisings across the globe. A timeline at the end of each chapter places events in perspective and allows students to pinpoint key moments in media history. Now in its third edition, Alphabet to Internet presents a lively, thoughtful, and accessible introduction to media history.

Essential Radio Skills

Author : Peter Stewart
ISBN : 9781408130889
Genre : Performing Arts
File Size : 26. 86 MB
Format : PDF, Mobi
Download : 863
Read : 606

Download Now


"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.

Broadcast Announcing Worktext

Author : Alan R. Stephenson
ISBN : 9780240805696
Genre : Performing Arts
File Size : 63. 28 MB
Format : PDF
Download : 558
Read : 668

Download Now


Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion DVD illustrates techniques and concepts in each chapter with audio and visual examples. *Additional practical material in this edition *First time instructor's manual available *Expanded coverage on announcing techniques *Companion DVD with audio and video examples

Programming For Tv Radio The Internet

Author : Lynne Gross
ISBN : 9781136068850
Genre : Performing Arts
File Size : 33. 32 MB
Format : PDF, ePub
Download : 258
Read : 1032

Download Now


Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781544332321
Genre : Language Arts & Disciplines
File Size : 46. 39 MB
Format : PDF, Kindle
Download : 243
Read : 1130

Download Now


Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Top Download:

Best Books