brand essense using sense symbol and story to design brand identity

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Brand Essense

Author : Neil Gains
ISBN : 9780749470029
Genre : Business & Economics
File Size : 44. 51 MB
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Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon,. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.

Utilizing Consumer Psychology In Business Strategy

Author : Dalgic, Tevfik
ISBN : 9781522534495
Genre : Business & Economics
File Size : 79. 81 MB
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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Designing Brand Identity

Author : Alina Wheeler
ISBN : 9781118418741
Genre : Design
File Size : 84. 71 MB
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Understanding Aesthetics For The Merchandising And Design Professional

Author : Ann Marie Fiore
ISBN : 9781563678097
Genre : Business & Economics
File Size : 35. 36 MB
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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

The Immersive Worlds Handbook

Author : Scott A. Lukas
ISBN : 9780240820934
Genre : Computers
File Size : 30. 32 MB
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Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables. * Practical guide for designers of entertainment spaces on how to create convincing and effective immersive worlds (whether theme parks, museums, shopping malls, lifestyle stores, or entertainment venues) * Lavish photos: Peek into immersive worlds in the stunning photos that line the pages of the book * Practical charts and tables offer clear and concise summaries of key concepts * Inspiration to stimulate design process with real world examples * Interviews with expert voices in the field covering practical hard-won techniques

Graphis Design Annual 2007

Author : B. Martin Pedersen
ISBN : UVA:X030233183
Genre : Art
File Size : 37. 1 MB
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Design Annual 2007 is the latest edition of the definitive show-case of design, featuring over 300 of the year's most outstanding designs in a variety of disciplines. Distinctive achievements in categories including Corporate Identity, Exhibits, Interactive, Letterhead, Packaging, and Typography are featured, presenting an amazing variety of graphic excellence.

Examining The Visual Culture Of Corporate Identity

Author : Bill Cranfield
ISBN : 9889706555
Genre : Design
File Size : 35. 85 MB
Format : PDF, ePub
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Guest produced by Christ Kelly from London creative studio Mono Design, this brilliant new edition takes a fresh look at the visual culture and language of corporate identity. Kelly put the question, "What is Corporate Identity?" to twenty leading international designers and published within are their personal responses. The result is new insight into how today's top exponents of visual communication define corporate identity and their very different approaches to solving specific Cl problems. Contributors include 2gd (Copenhagen), Philippe Apeloig (Paris), Sagmeister (New York), Cahan Associates (San Francisco), Iso (Glasgow), Imaginary Forces (Los Angeles) and from London Bark, Foundation 33, The Kitchen, Spin and Why Not Associates.

The Myth Makers

Author : Sal Randazzo
ISBN : 1557388954
Genre : Business & Economics
File Size : 84. 59 MB
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Design Annual

Author :
ISBN : UCSD:31822034383943
Genre : Commercial art
File Size : 50. 54 MB
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Graphis Design Annual

Author :
ISBN : UOM:39015058907364
Genre : Commercial art
File Size : 47. 25 MB
Format : PDF, ePub
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