behind her brand direct sales edition

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How To Write It Third Edition

Author : Sandra E. Lamb
ISBN : 9781607740483
Genre : Reference
File Size : 50. 94 MB
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Write personal and professional communications with clarity, confidence, and style. How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication. Completely updated and expanded, the new third edition offers hundreds of handy word, phrase, and sentence lists, precisely crafted sample paragraphs, and professionally designed document layouts. How to Write It is a must-own for students, teachers, authors, journalists, bloggers, managers, and anyone who doesn’t have time to wade through a massive style guide but needs a friendly desk reference. From the Trade Paperback edition.

Technical Social And Legal Issues In Virtual Communities Emerging Environments

Author : Dasgupta, Subhasish
ISBN : 9781466615540
Genre : Computers
File Size : 49. 63 MB
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Technical, Social and Legal Issues in Virtual Communities: Emerging Environments examines a variety of issues related to virtual communities and social networking, addressing issues related to team identification, leader-member issues, social networking for education, participation in social networks, and other issues directly related to this eclectic field of study. This publication provides comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive issues related to the virtual communities and social networking. Readers will find that this book encompasses an overall body of knowledge regarding participation of individuals, groups and organizations in virtual communities and networks, by providing an outlet for scholarly research in the area.

Entrepreneurs The Men And Women Behind Famous Brand Names And How They Made It

Author : Joseph J. Fucini
ISBN : WISC:89058665480
Genre : Business & Economics
File Size : 31. 83 MB
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Tells the stories of inventors, sales people, and businessmen and women who have started prominent companies involved in everything from beer to designer clothing

No B S Guide To Brand Building By Direct Response

Author : Dan S. Kennedy
ISBN : 9781613082713
Genre : Business & Economics
File Size : 88. 43 MB
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

Global Opportunities For Entrepreneurial Growth

Author : Stavros Sindakis
ISBN : 9781787145023
Genre :
File Size : 74. 53 MB
Format : PDF, Kindle
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This book investigates, compares, and contrasts the theoretical and practical elements of business concepts and models that are acclimated to the dynamic changes of our modern era. Furthermore, it describes and analyzes the current cooperative interactions among firms, and evaluates the contribution of knowledge dynamics in coopetition.

Annual Editions Marketing 11 12

Author : John Richardson
ISBN : 0073528641
Genre : Business & Economics
File Size : 68. 22 MB
Format : PDF, Docs
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The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. Visit www.mhhe.com/annualeditions for more details.

Impact Pricing

Author : Mark Stiving
ISBN : 9781613081211
Genre : Business & Economics
File Size : 62. 96 MB
Format : PDF, Mobi
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AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

Beyond Design 2nd Edition

Author : Sandra J. Keiser
ISBN : IND:30000116459979
Genre : Business & Economics
File Size : 39. 14 MB
Format : PDF
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This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing and sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when customers want it and at a price they are willing to pay. Based on consultations with some of the most successful and innovative firms in the fashion business, the text covers the evolving partnerships among textile suppliers, product developers, manufacturers, and retailers as they work to develop apparel products in today's customer-driven environment.New to this edition:-- Increased number of case studies and sidebars-- International examples and case studies address the effects of globalization-- More information on menswear, children's wear, and special-size markets-- Updated tables and statistical information and new photo examples-- Discussion of Technological advancements related to product development-- Appx describing careers in product development and resources for additional research-- The context of a global agile manufacturing environment-- Best practices of major product developers-- Challenging hands-on product development activities-- Instructor's Guide includes course outlines, suggestions for teaching each chapter, and guidelines for overseeing and evaluating product development projects

Globalization And Food Sovereignty

Author : Peter Andree
ISBN : 9781442696877
Genre : Political Science
File Size : 45. 86 MB
Format : PDF
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In recent years, food sovereignty has emerged as a way of contesting corporate control of agricultural markets in pursuit of a more democratic, decentralized food system. The concept unites individuals, communities, civil society organizations, and even states in opposition to globalizing food regimes. This collection examines expressions of food sovereignty ranging from the direct action tactics of La Vía Campesina in Brazil to the consumer activism of the Slow Food movement and the negotiating stances of states from the global South at WTO negotiations. With each case, the contributors explore how claiming food sovereignty allows individuals to challenge the power of global agribusiness and reject neoliberal market economics. With perspectives drawn from Europe, the Americas, Asia, Africa, and Australia, Globalization and Food Sovereignty is the first comparative collection to focus on food sovereignty activism worldwide.

Sales Mind

Author : Helen Kensett
ISBN : 9781782832454
Genre : Business & Economics
File Size : 54. 69 MB
Format : PDF, ePub, Docs
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We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation. Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a lifetime in sales, Helen Kensett has created 48 beautifully illustrated tools to help you: - become more focused, and develop a more mindful approach - gather crucial knowledge about your buyer, market and what you're selling - identify and communicate clearly the key aspects of your pitch - up your creativity, generate the best ideas and close the deal. From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real world tips and psychological insights to help you improve your selling at every step.

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