bacon s newspaper magazine directory 2011

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Bacon S Media Directory Magazine Directory

Author : Cision
ISBN : 0983053456
Genre : Reference
File Size : 29. 76 MB
Format : PDF
Download : 243
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Accurate media information is critical to the success of your PR campaigns. But keeping up with all the changes in the media thousands every day is all but impossible. And thats where Bacons Media Directories come in. The Newspaper & Magazine Directories contain complete information to help you improve and expand your contacts and placements, with a wide range of North American print media. Big Updates and Improvements with the new 2012 Directories! With more outlets than last year, a new 3-column format to increase legibility, and Twitter handles for outlets and editors the Bacons Media Directories are better than ever before.

Bacon S Media Directory 2012

Author : Cision
ISBN : 0983053448
Genre : Reference
File Size : 38. 18 MB
Format : PDF
Download : 777
Read : 976

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Accurate media information is critical to the success of your PR campaigns. But keeping up with all the changes in the media thousands every day is all but impossible. And thats where Bacons Media Directories come in. The Newspaper & Magazine Directories contain complete information to help you improve and expand your contacts and placements, with a wide range of North American print media. Big Updates and Improvements with the new 2012 Directories! With more outlets than last year, a new 3-column format to increase legibility, and Twitter handles for outlets and editors the Bacons Media Directories are better than ever before.

The Routledge Handbook Of Magazine Research

Author : David Abrahamson
ISBN : 9781317524526
Genre : Language Arts & Disciplines
File Size : 57. 41 MB
Format : PDF, Docs
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Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

Writing Copy For Dummies

Author : Jonathan Kranz
ISBN : 9781118069936
Genre : Reference
File Size : 88. 42 MB
Format : PDF
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Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

Directories In Print

Author : Charles B. Montney
ISBN : CORNELL:31924107860417
Genre : Directories
File Size : 69. 86 MB
Format : PDF, Docs
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Bacon S Tv Cable Directory

Author :
ISBN : PSU:000058100950
Genre : Television stations
File Size : 24. 42 MB
Format : PDF, ePub, Mobi
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Ayer Directory Newspapers Magazines And Trade Publications

Author :
ISBN : UCAL:B2926382
Genre : American newspapers
File Size : 55. 2 MB
Format : PDF, Mobi
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N W Ayer Son S American Newspaper Annual And Directory

Author :
ISBN : NWU:35556040191819
Genre : American newspapers
File Size : 24. 12 MB
Format : PDF, Kindle
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Harris U S Manufacturers Directory

Author :
ISBN : PSU:000054367715
Genre : Industries
File Size : 88. 19 MB
Format : PDF, ePub
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Human Resource Management In The Hotel Industry

Author : Kim Hoque
ISBN : 9781134620029
Genre : Business & Economics
File Size : 29. 50 MB
Format : PDF, Docs
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Over the last decade, human resource management has come to be viewed as the dominant paradigm within which analyses of the world of work have been located. This volume examines the nature and assesses the impact of HRM within a highly under-researched division of the service sector, namely the UK hotel industry. Common perceptions of management practices in the hotel industry typically include work intensification, high labour turnover, lack of training and poor career prospects, and casualised terms and conditions of employment. Using data from a survey of over 200 hotels, this book challenges such stereotypes by demonstrating that this part of the service sector is just as likely to have experimented with new approaches to HRM as the manufacturing industry. It suggests that primary influences on managerial decision-making in the hotel industry are no different from the primary influences affecting decision-making elsewhere, countering the argument that mainstream management theories are inapplicable within the hotel industry. Furthermore, where hotels emphasise the importance of service quality enhancement and where they introduce HRM as an integrated, mutually supporting package of practices, a strong relationship between HRM and organisational performance is proposed.

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