applied public relations cases in stakeholder management routledge communication series

Download Book Applied Public Relations Cases In Stakeholder Management Routledge Communication Series in PDF format. You can Read Online Applied Public Relations Cases In Stakeholder Management Routledge Communication Series here in PDF, EPUB, Mobi or Docx formats.

Applied Public Relations

Author : Kathy Brittain McKee
ISBN : 9781135231507
Genre : Language Arts & Disciplines
File Size : 88. 93 MB
Format : PDF, Mobi
Download : 927
Read : 235

Download Now


Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.

Applied Public Relations

Author : Kathy Brittain Richardson
ISBN : 9781136753879
Genre : Business & Economics
File Size : 36. 22 MB
Format : PDF, Docs
Download : 268
Read : 622

Download Now


With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

Applied Public Relations

Author : Lawrence F. Lamb
ISBN : 9781135623234
Genre : Business & Economics
File Size : 58. 95 MB
Format : PDF
Download : 370
Read : 193

Download Now


First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

Culture And Public Relations

Author : Krishnamurthy Sriramesh
ISBN : 9781136514449
Genre : Business & Economics
File Size : 73. 34 MB
Format : PDF, ePub, Docs
Download : 519
Read : 545

Download Now


Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Sport Public Relations And Communication

Author : Maria Hopwood
ISBN : 9781136435522
Genre : Business & Economics
File Size : 44. 43 MB
Format : PDF, Kindle
Download : 297
Read : 955

Download Now


An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

The Crisis Manager

Author : Otto Lerbinger
ISBN : 9781136594144
Genre : Business & Economics
File Size : 54. 62 MB
Format : PDF, Kindle
Download : 412
Read : 368

Download Now


Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis management in today’s world. As no organization or individual is immune from crisis, he guides managers to make good decisions under conditions of high uncertainty, and to consider the interests not only of stockholders but also of a wide variety of stakeholders. With a focus on the threat of crises to an organization’s most valuable asset – its reputation – The Crisis Manager covers: Preparation for crisis, including crisis communication planning Physical crises – natural, biological, and technological "Human climate" crises, stemming from targeted attacks on an organization’s policies, actions, or physical holdings Crises due to management failure, including mismanagement, skewed values, deception, and misconduct New to this second edition are the use of social media in crisis management, and chapters on image restoration strategies and crises stemming from mismanagement, as well as a comprehensive updating of the entire work. Real-world case studies provide examples of what worked and what did not work, and the reasons why. Written for present and future crisis managers in all types of businesses and organizations, this resource will be required reading for students in public relations, business, and management, as it prepares them for their crucial roles as decision makers.

A Handbook Of Corporate Communication And Public Relations

Author : Sandra Oliver
ISBN : 9781134314478
Genre : Business & Economics
File Size : 37. 10 MB
Format : PDF
Download : 832
Read : 222

Download Now


A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Wir Erz Hlen Uns Geschichten Um Zu Leben

Author : Joan Didion
ISBN : 9783843711302
Genre : Literary Collections
File Size : 76. 9 MB
Format : PDF, ePub
Download : 485
Read : 331

Download Now


Joan Didion erzählt von den Leitfiguren des American Dream wie Howard Hughes, Joan Baez oder John Wayne, vom Glanz Hollywoods und der Einsamkeit von Alcatraz, von der Aufbruchsstimmung der sechziger Jahre und der Ernüchterung, die ihr folgte. Dabei gelingt es ihr, die amerikanische Wirklichkeit in unvergessliche Bilder zu fassen.

The Handbook Of Communication Ethics

Author : George Cheney
ISBN : 9781135846664
Genre : Language Arts & Disciplines
File Size : 69. 72 MB
Format : PDF, Kindle
Download : 356
Read : 823

Download Now


The Handbook of Communication Ethics serves as a comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, equality, and justice. The work herein encourages readers to make important connections between matters of social justice and ethical theory. This volume makes an unparalleled contribution to the literature of communication studies, through consolidating knowledge about the multiple relationships between communication and ethics; by systematically treating areas of application; and by introducing explicit and implicit examinations of communication ethics to one another. The Handbook takes an international approach, analyzing diverse cultural contexts and comparative assessments. The chapters in this volume cover a wide range of theoretical perspectives on communication and ethics, including feminist, postmodern and postcolonial; engage with communication contexts such as interpersonal and small group communication, journalism, new media, visual communication, public relations, and marketing; and explore contemporary issues such as democracy, religion, secularism, the environment, trade, law, and economics. The chapters also consider the dialectical tensions between theory and practice; academic and popular discourses; universalism and particularism; the global and the local; and rationality and emotion. An invaluable resource for scholars in communication and related disciplines, the Handbook also serves as a main point of reference in graduate and upper-division undergraduate courses in communication and ethics. It stands as an exceptionally comprehensive resource for the study of communication and ethics.

Die Neuen Marketing Und Pr Regeln Im Web 2 0

Author : David Meerman Scott
ISBN : 3826690702
Genre :
File Size : 46. 50 MB
Format : PDF, ePub, Docs
Download : 175
Read : 545

Download Now



Top Download:

Best Books