applied public relations cases in stakeholder management routledge communication series

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Applied Public Relations

Author : Kathy Brittain McKee
ISBN : 9781135231507
Genre : Language Arts & Disciplines
File Size : 65. 33 MB
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Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.

Applied Public Relations

Author : Kathy Brittain Richardson
ISBN : 9781136753879
Genre : Business & Economics
File Size : 52. 1 MB
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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

Applied Public Relations

Author : Lawrence F. Lamb
ISBN : 9781135623234
Genre : Business & Economics
File Size : 49. 49 MB
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First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

Culture And Public Relations

Author : Krishnamurthy Sriramesh
ISBN : 9781136514449
Genre : Business & Economics
File Size : 30. 93 MB
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Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Sport Public Relations And Communication

Author : Maria Hopwood
ISBN : 9781136435522
Genre : Business & Economics
File Size : 70. 75 MB
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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

The Crisis Manager

Author : Otto Lerbinger
ISBN : 9781136594144
Genre : Business & Economics
File Size : 50. 51 MB
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Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis management in today’s world. As no organization or individual is immune from crisis, he guides managers to make good decisions under conditions of high uncertainty, and to consider the interests not only of stockholders but also of a wide variety of stakeholders. With a focus on the threat of crises to an organization’s most valuable asset – its reputation – The Crisis Manager covers: Preparation for crisis, including crisis communication planning Physical crises – natural, biological, and technological "Human climate" crises, stemming from targeted attacks on an organization’s policies, actions, or physical holdings Crises due to management failure, including mismanagement, skewed values, deception, and misconduct New to this second edition are the use of social media in crisis management, and chapters on image restoration strategies and crises stemming from mismanagement, as well as a comprehensive updating of the entire work. Real-world case studies provide examples of what worked and what did not work, and the reasons why. Written for present and future crisis managers in all types of businesses and organizations, this resource will be required reading for students in public relations, business, and management, as it prepares them for their crucial roles as decision makers.

A Handbook Of Corporate Communication And Public Relations

Author : Sandra Oliver
ISBN : 9781134314485
Genre : Business & Economics
File Size : 62. 93 MB
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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Government Public Relations

Author : Mordecai Lee
ISBN : 1420062778
Genre : Business & Economics
File Size : 25. 71 MB
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Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrator's toolbox. Using unorthodox yet cost effective measures, public relations can increase the utilization of governmental goods and services, promote voluntary compliance with new laws, improve media relations, and strengthen the standing of the agency with the public at large. In short, public relations ispublic administration. Addressing the theory, practice, and context of government public relations, Government Public Relations: A Readercompiles contemporary writings from international sources to provide an understanding of the importance, value, and uses of public relations as tools to advance the goals of government. Each section begins with an introductory overview and short preview of the section topic. The end of each section provides additional reading and a list of discussion questions that can help identify key points. Beginning with an introduction to the general subject, the book focuses on the discrete purposes of public relations to make their benefit and application more tangible. Topics include media relations, public reporting, responsiveness, and outreach, as well as the integral role of PR in crisis management. The book stresses the publicness of government public relations as distinct from business PR and examines the increasing use of non-profit agencies to deliver government funded services. The last section summarizes the overall themes along with trends likely to influence the future of the field such as globalization and e-reporting. An extensive appendix consists of an annotated bibliography of the historical literature.

The Environmental Communication Yearbook

Author : Susan L. Senecah
ISBN : 9781135602994
Genre : Language Arts & Disciplines
File Size : 74. 49 MB
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Editorial Scope The Environmental Communication Yearbook is a multidisciplinary forum through which a broad audience of academics, professionals, and practitioners can share and build theoretical, critical, and applied scholarship addressing environmental communication in a variety of contexts. This peer-reviewed annual publication invites submissions that showcase and/or advance our understanding of the production, reception, contexts, or processes of human communication regarding environmental issues. Theoretical expositions, literature reviews, case studies, cultural and mass media studies, best practices, and essays on emerging issues are welcome, as are both qualitative and quantitative methodologies. Areas of topical coverage will include: *participatory processes: public participation, collaborative decision making, dispute resolution, consensus building processes, regulatory negotiations, community dialogue, building civic capacity; *journalism and mass communications: newspaper, magazine, book and other forms of printed mass media; advertising and public relations; media studies; and radio, television, and Internet broadcasting; and *communication studies: rhetorical/historical case studies, organizational analyses, public relations/issues management, interpersonal/relational dimensions, risk communication, and psychological/cognitive research, all of which examine the origins, content, structure, and outcomes of discourse about environmental issues. Submissions are accepted on an ongoing basis for inclusion in volumes published annually. Audience Researchers, scholars, students and practitioners in environmental communication, journalism, rhetoric, public relations, mass communication, risk analysis, political science, environmental education, environmental studies, public administrations; policymakers; others interested in environmental issues and the communication channels used for discourse and information dissemination on the topic. For more information and guidelines for submissions, visit www.erlbaum.com/ecy.htm.

Facets Of Corporate Identity Communication And Reputation

Author : Tc Melewar
ISBN : 9781134136124
Genre : Business & Economics
File Size : 62. 60 MB
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Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

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