aim for the heart write shoot report and produce for tv and multimedia

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Aim For The Heart

Author : Al Tompkins
ISBN : 9781506315270
Genre : Language Arts & Disciplines
File Size : 87. 46 MB
Format : PDF, Kindle
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Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the “what” to telling the “why”

Make It Memorable

Author : Bob Dotson
ISBN : 9781442256125
Genre : Language Arts & Disciplines
File Size : 46. 22 MB
Format : PDF, Docs
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A nuts-and-bolts guide to the craft of visual storytelling, written for students and up-and-coming journalists by one of the country’s best-loved news correspondents.

Videojournalism

Author : Kenneth Kobre
ISBN : 9781136023149
Genre : Language Arts & Disciplines
File Size : 86. 9 MB
Format : PDF, ePub, Mobi
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Videojournalism is a new field that has grown out of traditional print photojournalism, slideshows that combine sound and pictures, public radio, documentary filmmaking and the best of television news features. This amalgam of traditions has emerged to serve the Internet's voracious appetite for video stories.Videojournalism is written for the new generation of "backpack" journalists. The solo videojournalist must find a riveting story; gain access to charismatic characters who can tell their own tales; shoot candid clips; expertly interview the players; record clear, clean sound; write a script with pizzazz; and, finally, edit the material into a piece worthy of five minutes of a viewer's attention. Videojournalism addresses all of these challenges, and more - never losing sight of the main point: telling a great story. This book, based on extensive interviews with professionals in the field, is for anyone learning how to master the art and craft of telling real short-form stories with words, sound and pictures for the Web or television. The opening chapters cover the foundations of multimedia storytelling, and the book progresses to the techniques required to shoot professional video, and record high quality sound and market the resulting product. Videojournalism also has its own website - go to just one URL and find all the stories mentioned in the book. You also will find various "how-to videos on the site. To keep up with the latest changes in the field such as new cameras, new books, new stories or editing software, check the site regularly and "like" www.facebook.com/KobreGuide.

Managing Television News

Author : B. William Silcock
ISBN : 9781135251031
Genre : Business & Economics
File Size : 57. 29 MB
Format : PDF, ePub
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Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. Recognizing the need for formal training in this key role, authors B. William Silcock, Don Heider, and Mary T. Rogus have combined their expertise and experience to shape this essential resource on the responsibilities, demands, and rewards of the news producer position. Their book provides a strategic approach to producing newscasts and serves as an in-depth guide to creating quality, audience-friendly newscasts working within the realistic limitations of most newsrooms. It helps the student and the professional producer sort through the various deadline-driven challenges of creating a 30-minute newscast. Filled with real-world examples and advice from news directors, producers, and anchors currently in the business, and photographs illustrating the varied perspectives in the position, Managing Television News provides critical skill sets to help resolve ethical dilemmas, as well as keen and fresh insights on how to win the ratings without compromising news quality. Career concerns are also addressed. This resource is a pioneering book for the professional television newsroom and the individual reader interested in starting or expanding a producing career. It is an excellent text for the college classroom, as its structure fits neatly into a semester schedule, and it is a must-have resource for both seasoned and novice producers, as well as students in broadcast news.

The Entrepreneurial Journalist S Toolkit

Author : Sara Kelly
ISBN : 9781317597209
Genre : Language Arts & Disciplines
File Size : 57. 48 MB
Format : PDF, ePub, Docs
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Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Social Marketing And Social Change

Author : R. Craig Lefebvre
ISBN : 9781118235249
Genre : Medical
File Size : 44. 33 MB
Format : PDF, ePub, Docs
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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

The Solo Video Journalist

Author : Matt Pearl
ISBN : 9781317219859
Genre : Language Arts & Disciplines
File Size : 28. 71 MB
Format : PDF, Mobi
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It is becoming increasingly important for television reporters to be proficient in many, if not all, of the steps in production. The Solo Video Journalist will make handling all these responsibilities seem possible, and do so from the hands-on perspective of a current reporter with years of experience as a multimedia journalist. This book will cover all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for one’s multiple roles, to conducting interviews and editing. The instruction and guidance in this text will help make readers valuable players in their field, and it is filled with real-world examples and advice from current professionals. Whether it be college students learning from the ground up or journalists early in their careers, The Solo Video Journalist ensures they will have all the materials they need to be successful multimedia journalists.

Truth Needs No Ally

Author : Howard Chapnick
ISBN : 0826209556
Genre : Photography
File Size : 22. 54 MB
Format : PDF, Docs
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The man called "Mr. Photojournalism" by the Washington Post here offers the most comprehensive book available on documentary photography, covering the history and ethics of the craft as well as practical issues for anyone with a serious interest in photography.

Television News

Author : Teresa Keller
ISBN : 1890871966
Genre : Language Arts & Disciplines
File Size : 27. 43 MB
Format : PDF
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The Citizen Journalist S Photography Handbook

Author : Carlos Miller
ISBN : 9781781571798
Genre : Photography
File Size : 24. 95 MB
Format : PDF, Kindle
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With dramatic and exciting stories, Carlos Miller reveals the secrets behind successful citizen journalism. Whether you?re planning a publicity blitz for your cause, you?re interested in the down-and-dirty practices of the police, or just want to be prepared for the moment you?re the first on the scene, this book has everything you?ll need to know to take newsworthy pictures and get them in front of a wide audience. You don?t need a DSLR camera - though they can be useful - what is essential for citizen journalism is a cool head, an eye for a great angle, and the initiative to capture the moment: let Carlos Miller show you how.

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