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Black Ops Advertising

Author : Mara Einstein
ISBN : 9781682190432
Genre : Business & Economics
File Size : 68. 11 MB
Format : PDF
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

The Advertising Red Books

Author :
ISBN : UOM:39076002840952
Genre : Advertisers
File Size : 32. 23 MB
Format : PDF, ePub
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The Advertising Age Encyclopedia Of Advertising

Author : John McDonough
ISBN : 9781135949136
Genre : Business & Economics
File Size : 32. 95 MB
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Agency Red Book

Author :
ISBN : UOM:35128002079398
Genre : Advertising
File Size : 54. 96 MB
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Top 50 Marketing Management Posts Of 2018

Author : Darren Woolley
ISBN : 9781925846553
Genre : Business & Economics
File Size : 52. 21 MB
Format : PDF, Kindle
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This year's Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today's marketing. 2018 is the sixth year in a row that TrinityP3 has published 'The Top 50 Marketing Management Posts'. The series continues to grow in popularity and prominence within the marketing, procurement and advertising industry.

The Advertising Red Books Business Classifications

Author :
ISBN : CORNELL:31924083389118
Genre : Advertisers
File Size : 27. 58 MB
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Lexisnexis The Advertising Red Books

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ISBN : UCLA:L0090798844
Genre : Advertisers
File Size : 43. 46 MB
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Integrated Marketing Communications With Student Resource Access 12 Months

Author : Bill Chitty
ISBN : 9780170386517
Genre : Communication in marketing
File Size : 26. 2 MB
Format : PDF, ePub
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Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Books And Pamphlets Including Serials And Contributions To Periodicals

Author :
ISBN : PSU:000052001529
Genre : American literature
File Size : 22. 18 MB
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Advertising Strategy

Author : Tom Altstiel
ISBN : 1412917964
Genre : Social Science
File Size : 85. 75 MB
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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

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